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Advertising Week’s “Brand Mascots Get Social:” An Inside Look at How Brand Mascots Are Winning Over Social Media Audiences

Heather Taylor - October 18, 2023

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A Look Back at the Olympic Mascots: 1960s – 1980s

Heather Taylor - July 26, 2016

Welcome to part one in our three-part series looking back at the mascots of the Olympic Games!

Design Evolution: Sunny, Raisin Bran’s Mascot

June 21, 2023

How LiMu Emu & Doug Became Liberty Mutual’s Spokescharacter Duo

July 28, 2021

EDITORS PICKS

Top 5 Memorable Moments When Mascots Met Santa Claus

Heather Taylor - December 12, 2019

With a twinkle in our eye, we’ve ranked the five most memorable ad campaigns revealing how advertising’s most iconic characters met Santa Claus.

7 Brand Mascots Heading to the Macy’s Thanksgiving Day Parade 2021

November 22, 2021

The Return of the Gorton’s Fisherman

February 15, 2017

MOST DISCUSSED

Making A Motaur: Behind The Scenes With Progressive Insurance’s Mythical Character

Heather Taylor - June 18, 2019

What, exactly, is a Motaur? Imagine the mystical imagery that surrounds the half-human, half-horse creatures in Greek mythology.

Rock the Vote at the 2019 Madison Avenue Walk of Fame...

September 2, 2019

Meet the Serta Counting Sheep

October 10, 2017