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The Rice Krispies’ Brand Mascots Are Ready for Halloween!

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Which Brand Mascot is Officially a Twitch Star?

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Frute Brute Returns to the Monster Cereals Lineup!

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Lucky the Leprechaun Shares His Magical Origin Story in “The Magic...

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Behind the Monster Mash: The Monster Cereals Mascots Reunite in Behind...

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Lucky the Leprechaun Becomes Supervillain Loki in “Loki Charms”

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Monster Mash Cereal, Starring Every Monster Cereals Icon, is Coming in...

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Making the Band with Rice Krispies’ Snap, Crackle, and Pop

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How to Design a Clubhouse for Brand Mascots

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Happy 50th Birthday, PEBBLES Cereal!

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POPULAR

How LiMu Emu & Doug Became Liberty Mutual’s Spokescharacter Duo

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In 2019, global insurer Liberty Mutual entered the brand mascot space with their first spokescharacters LiMu Emu & Doug.

Brand Mascots Pay Tribute Via Tweets to the Iconic Mr. Peanut

The Panda Behind the World Wildlife Fund’s Logo

EDITORS PICKS

How Seth Werner Turned a Cluster of Grapes Into the California...

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Seth Werner still remembers the night he came up with the idea for the California Raisins.

Throwback: Quisp

Throwback: The M&M’s Candy Man

MOST DISCUSSED

Making A Motaur: Behind The Scenes With Progressive Insurance’s Mythical Character

Heather Taylor -
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What, exactly, is a Motaur? Imagine the mystical imagery that surrounds the half-human, half-horse creatures in Greek mythology.

How LiMu Emu & Doug Became Liberty Mutual’s Spokescharacter Duo

Meet the Serta Counting Sheep

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