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Design Evolution: Sunny, Raisin Bran’s Mascot

Heather Taylor - June 21, 2023

Sneak Peek: Carmella Creeper Joins The Monsters Cereals As First Female Monster Mascot

Why Frosted Flakes’ Tony the Tiger Is the Greatest Cereal Mascot Of All Time

Happy 60th Birthday, Cap’n Crunch!

Newt The Gnu Speaks Out In Rare Interview On How He Was Almost The Frosted Flakes Mascot

The Rice Krispies’ Brand Mascots Are Ready for Halloween!

Heather Taylor - August 20, 2022
0

Which Brand Mascot is Officially a Twitch Star?

Heather Taylor - August 20, 2022
0

Frute Brute Returns to the Monster Cereals Lineup!

Heather Taylor - August 2, 2022
1

Lucky the Leprechaun Shares His Magical Origin Story in “The Magic...

Heather Taylor - February 28, 2022
0

Behind the Monster Mash: The Monster Cereals Mascots Reunite in Behind...

Heather Taylor - August 16, 2021
1

Lucky the Leprechaun Becomes Supervillain Loki in “Loki Charms”

Heather Taylor - June 15, 2021
0

Monster Mash Cereal, Starring Every Monster Cereals Icon, is Coming in...

Heather Taylor - May 17, 2021
0

Making the Band with Rice Krispies’ Snap, Crackle, and Pop

Heather Taylor - March 30, 2021
1

How to Design a Clubhouse for Brand Mascots

Heather Taylor - March 15, 2021
0

Happy 50th Birthday, PEBBLES Cereal!

Heather Taylor - January 19, 2021
2
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POPULAR

How LiMu Emu & Doug Became Liberty Mutual’s Spokescharacter Duo

Heather Taylor - July 28, 2021
10
In 2019, global insurer Liberty Mutual entered the brand mascot space with their first spokescharacters LiMu Emu & Doug.

Brand Mascots Pay Tribute Via Tweets to the Iconic Mr. Peanut

January 24, 2020

The Panda Behind the World Wildlife Fund’s Logo

February 19, 2021

EDITORS PICKS

How Seth Werner Turned a Cluster of Grapes Into the California...

Heather Taylor - June 26, 2018
0
Seth Werner still remembers the night he came up with the idea for the California Raisins.

Throwback: Quisp

May 20, 2016

Throwback: The M&M’s Candy Man

December 4, 2017

MOST DISCUSSED

Making A Motaur: Behind The Scenes With Progressive Insurance’s Mythical Character

Heather Taylor - June 18, 2019
47
What, exactly, is a Motaur? Imagine the mystical imagery that surrounds the half-human, half-horse creatures in Greek mythology.

How LiMu Emu & Doug Became Liberty Mutual’s Spokescharacter Duo

July 28, 2021

Meet the Serta Counting Sheep

October 10, 2017
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