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8 Great General Mills Cereal Heroes That Deserve a Reboot

Heather Taylor - August 3, 2017

Making the Band with Rice Krispies’ Snap, Crackle, and Pop

Throwback: Kellogg’s Cornelius Rooster

Oral History: Calabash Animation (Part 1)

7 Magically Delicious Facts About Lucky the Leprechaun

How to Design a Clubhouse for Brand Mascots

Heather Taylor - March 15, 2021
0

I Illustrate Mascots: Cap’n Crunch’s Makeover Artist Ed Griffin

Heather Taylor - March 7, 2018
3

Monster Mash Cereal, Starring Every Monster Cereals Icon, is Coming in...

Heather Taylor - May 17, 2021
0

Which Brand Mascot is Officially a Twitch Star?

Heather Taylor - August 20, 2022
0

Trick or Treat Eats! Kellogg’s Characters Land Special Edition Halloween Cereals

Heather Taylor - September 10, 2018
0

Follow Your Nose: The Staying Power of Toucan Sam

Heather Taylor - July 18, 2018
2

Why Frosted Flakes’ Tony the Tiger Is the Greatest Cereal Mascot...

Heather Taylor - June 4, 2023
2

Happy 60th Birthday, Cap’n Crunch!

Heather Taylor - April 7, 2023
0

Behind the Monster Mash: The Monster Cereals Mascots Reunite in Behind...

Heather Taylor - August 16, 2021
1

Design Evolution: The Cheerios Kid and Sue

Heather Taylor - January 16, 2018
2
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POPULAR

How LiMu Emu & Doug Became Liberty Mutual’s Spokescharacter Duo

Heather Taylor - July 28, 2021
10
In 2019, global insurer Liberty Mutual entered the brand mascot space with their first spokescharacters LiMu Emu & Doug.

Whale of a Tale: Behind the Vineyard Vines Smiling Whale Logo

June 29, 2021

Finding McDonaldland: Meet Ronald McDonald’s Friends! (Pt. 1)

September 7, 2017

EDITORS PICKS

Where Does Your Favorite Mascot Rank With America’s Most Memorable Mascots?

Heather Taylor - August 15, 2019
1
We’re big fans of brand mascots at PopIcon, but how does our love for characters measure up to the rest of the United States?

Throwback: Mountain Dew’s Willy the Hillbilly

June 12, 2017

Why The Ad Industry Will Always Need Brand Mascots

September 11, 2019

MOST DISCUSSED

Making A Motaur: Behind The Scenes With Progressive Insurance’s Mythical Character

Heather Taylor - June 18, 2019
47
What, exactly, is a Motaur? Imagine the mystical imagery that surrounds the half-human, half-horse creatures in Greek mythology.

How LiMu Emu & Doug Became Liberty Mutual’s Spokescharacter Duo

July 28, 2021

Looking Back at Quake, Quisp’s Biggest Rival

May 10, 2018
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