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Tour Kellogg’s NYC With PopIcon!

Heather Taylor - October 10, 2018

Throwback: Quisp

7 Magically Delicious Facts About Lucky the Leprechaun

Kellogg’s Debuts GR-R-REAT! Tony The Tiger Capsule Shirt Collection

Monster Cereals Head To Hollywood — And They Want To Work With You!

Happy 60th Anniversary, Cocoa Puffs!

Heather Taylor - August 27, 2018
0

Join Us At The “Building Characters” Panel At #AWNewYork!

Heather Taylor - September 25, 2018
0

Design Evolution: The Cheerios Kid and Sue

Heather Taylor - January 16, 2018
2

Throwback: Rice Krispies

Heather Taylor - April 11, 2016
0

The Legend of Jean LaFoote

Heather Taylor - February 26, 2018
1

The Spooktacular Origins of Monster Cereals

Heather Taylor - October 27, 2016
0

Whatever Happened to Gramps from Cocoa Puffs?

Heather Taylor - March 9, 2017
0

Why Brand Mascots Go Gaga for Cereal

Heather Taylor - October 24, 2016
1

What It’s Like To Animate A Lucky The Leprechaun Commercial?

Heather Taylor - March 15, 2019
0

Who Was Magnolia Bulkhead, The Mermaid That Loved Cap’n Crunch?

Heather Taylor - May 10, 2019
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POPULAR

Making A Motaur: Behind The Scenes With Progressive Insurance’s Mythical Character

Heather Taylor - June 18, 2019
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What, exactly, is a Motaur? Imagine the mystical imagery that surrounds the half-human, half-horse creatures in Greek mythology.

These Are The Top 5 GEICO Commercials Of All Time

February 20, 2019

How The Chips Ahoy Cookie Guy Uses His Eyes To Become...

March 22, 2019

EDITORS PICKS

8 Super Bowl Commercials Starring Brand Mascots That Defined the 2010s

Heather Taylor - December 17, 2019
0
Characters are increasingly becoming the best part of football’s biggest night. Only two brand mascots were featured during Super Bowl XLIV in 2010 — Jack from Jack in the Box and the Budweiser Clydesdale Horses. By 2019, Super Bowl LIII featured at least seven characters in teaser and full-length commercial spots.

Happy 70th Anniversary, Reynolds Wrap!

July 10, 2017

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MOST DISCUSSED

Making A Motaur: Behind The Scenes With Progressive Insurance’s Mythical Character

Heather Taylor - June 18, 2019
40
What, exactly, is a Motaur? Imagine the mystical imagery that surrounds the half-human, half-horse creatures in Greek mythology.

Rock the Vote at the 2019 Madison Avenue Walk of Fame...

September 2, 2019

Meet the Serta Counting Sheep

October 10, 2017
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Contact us: editor@popicon.life
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