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Tour de Trix: How the Trix Rabbit Finally Got to Eat His Own Cereal

Heather Taylor - March 5, 2018

Lucky the Leprechaun Shares His Magical Origin Story in “The Magic Inside”

Dig It! All About The Honey Smacks Dig’em Frog

Join Us At The “Building Characters” Panel At #AWNewYork!

Design Evolution: Sunny, Raisin Bran’s Mascot

The Spooktacular Origins of Monster Cereals

Heather Taylor - October 27, 2016
0

The Legend of Jean LaFoote

Heather Taylor - February 26, 2018
2

Throwback: Quisp

Heather Taylor - May 20, 2016
0

Oral History: Calabash Animation (Part 1)

Heather Taylor - April 18, 2017
0

Design Evolution: The Cheerios Kid and Sue

Heather Taylor - January 16, 2018
2

Making the Band with Rice Krispies’ Snap, Crackle, and Pop

Heather Taylor - March 30, 2021
1

Throwback: Rice Krispies

Heather Taylor - April 11, 2016
0

How Kellogg’s Brand Mascots Made It To The Moon

Heather Taylor - July 24, 2019
0

Monster Cereals Make A Haunting Return To Breakfast Aisles — With...

Heather Taylor - September 5, 2019
2

Back For Halloween: Monster Cereals Make Their Chilling Return

Heather Taylor - September 5, 2018
0
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POPULAR

How Borden Dairy Plans To Revamp Elsie The Cow

Heather Taylor - January 14, 2019
2
While we wait for Elsie’s modern debut, let’s take a look back at her udderly unique dairy history.

Finding McDonaldland: Meet Ronald McDonald’s Friends! (Pt. 1)

September 7, 2017

The Marvelous Life Of The Little Utz Girl

January 30, 2019

EDITORS PICKS

13 Biggest Brand Mascot Stories of 2016

Heather Taylor - December 22, 2016
0
It’s a brand mascot’s world and we’re just living in it. Here’s a refresher on our favorite stories from 2016 starring these familiar faces (with a couple of fresh ones in between!).

AWEurope Throwback: The Country Life Buttermen

May 3, 2021

Throwback: Ronald McDonald

June 12, 2016

MOST DISCUSSED

Making A Motaur: Behind The Scenes With Progressive Insurance’s Mythical Character

Heather Taylor - June 18, 2019
47
What, exactly, is a Motaur? Imagine the mystical imagery that surrounds the half-human, half-horse creatures in Greek mythology.

How LiMu Emu & Doug Became Liberty Mutual’s Spokescharacter Duo

July 28, 2021

Looking Back at Quake, Quisp’s Biggest Rival

May 10, 2018
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