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Silly Rabbit! The Trix Rabbit Celebrates His 60th Anniversary

Heather Taylor - August 5, 2019

What It’s Like To Animate A Lucky The Leprechaun Commercial?

The Spooktacular Origins of Monster Cereals

Who Was Magnolia Bulkhead, The Mermaid That Loved Cap’n Crunch?

7 Magically Delicious Facts About Lucky the Leprechaun

All About Snap, Crackle, and Pop from Rice Krispies

Heather Taylor - June 26, 2017

Throwback: Rice Krispies

Heather Taylor - April 11, 2016

A Very Monster Cereals Halloween

Heather Taylor - October 30, 2017

Oral History: Calabash Animation (Part 1)

Heather Taylor - April 18, 2017

Throwback: BuzzBee of Honey Nut Cheerios

Heather Taylor - August 10, 2016

How Tony The Tiger Commercials Are Filmed

Heather Taylor - January 14, 2019

How Kellogg’s Brand Mascots Made It To The Moon

Heather Taylor - July 24, 2019

Happy 60th Anniversary, Cocoa Puffs!

Heather Taylor - August 27, 2018

8 Great General Mills Cereal Heroes That Deserve a Reboot

Heather Taylor - August 3, 2017

How Waldo the Wizard Became the Short-Lived Lucky Charms Mascot

Heather Taylor - March 13, 2018

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Ready to Reverse Trick-or-Treat with the Kool-Aid Man?

Heather Taylor - October 28, 2020

Is Halloween canceled? Not when the Kool-Aid Man is on your side! In 2020, the Kool-Aid Man is encouraging kids stuck at home on October’s most spooktacular night to reverse trick-or-treat alongside the iconic pitcher.

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Making A Motaur: Behind The Scenes With Progressive Insurance’s Mythical Character

Heather Taylor - June 18, 2019

What, exactly, is a Motaur? Imagine the mystical imagery that surrounds the half-human, half-horse creatures in Greek mythology.

The GEICO Gecko Explores A Spooky Attic – Here’s What Happens

October 14, 2019

What Am I Gonna Be For Halloween? Making The 1995 McDonald’s...

October 9, 2019

EDITORS PICKS

5 Sweet Facts About Mr. Owl, the Tootsie Pop Mascot

Heather Taylor - April 5, 2018

For years, we’ve pondered just how many licks it takes to get to the Tootsie Roll center of a Tootsie Pop.

The Real Life Inspiration Behind the Sun-Maid Girl

May 8, 2017

Who Was the Coca-Cola Sprite Boy?

December 20, 2017

MOST DISCUSSED

Making A Motaur: Behind The Scenes With Progressive Insurance’s Mythical Character

Heather Taylor - June 18, 2019

What, exactly, is a Motaur? Imagine the mystical imagery that surrounds the half-human, half-horse creatures in Greek mythology.

Rock the Vote at the 2019 Madison Avenue Walk of Fame...

September 2, 2019

Meet the Serta Counting Sheep

October 10, 2017