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Why Brand Mascots Go Gaga for Cereal

Heather Taylor - October 24, 2016

Tour Kellogg’s NYC With PopIcon!

The Spooktacular Origins of Monster Cereals

The Legend of Jean LaFoote

Happy 60th Anniversary, Cocoa Puffs!

Design Evolution: The Cheerios Kid and Sue

Heather Taylor - January 16, 2018
2

Throwback: Quisp

Heather Taylor - May 20, 2016
0

All About Snap, Crackle, and Pop from Rice Krispies

Heather Taylor - June 26, 2017
2

A Closer Look At The Nike Kyrie 4 Cereal Pack Sneakers

Heather Taylor - September 4, 2018
0

Why Brand Mascots Go Gaga for Cereal

Heather Taylor - October 24, 2016
2

I Illustrate Mascots: Cap’n Crunch’s Makeover Artist Ed Griffin

Heather Taylor - March 7, 2018
3

Design Evolution: Tony the Tiger

Heather Taylor - May 9, 2016
0

Throwback: BuzzBee of Honey Nut Cheerios

Heather Taylor - August 10, 2016
1

15 Cereal Mascots Breakfast Wouldn’t Be the Same Without

Heather Taylor - March 7, 2017
0

Monster Cereals Head To Hollywood — And They Want To Work...

Heather Taylor - November 29, 2018
1
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POPULAR

Elmer, Buckets, Doc, and More: Meet the Keebler Elves!

Heather Taylor - November 13, 2017
3
We’ve shared magical facts you might not have known about Ernie Keebler and taken 360 readers on a tour of the Keebler Hollow Tree. Now, we’re sharing more about the elves themselves and their distinctive personalities.

All About Snap, Crackle, and Pop from Rice Krispies

June 26, 2017

Design Evolution: Mr. Clean

July 6, 2016

EDITORS PICKS

The Advertising Week Twitter Chat on Icons

Heather Taylor - April 12, 2017
0
In celebration of the 1 year anniversary of Advertising Week’s Icon Blog, our esteemed icon blogger Heather Taylor took to Twitter for an hour on Wednesday to converse about brand mascots, past, present, and future.

From Sketch Cartoon to Brand Mascot: How Fido Dido Became the...

April 30, 2018

Throwback: Quisp

May 20, 2016

MOST DISCUSSED

Meet the Serta Counting Sheep

Heather Taylor - October 10, 2017
11
In 2000, mattress brand Serta worked alongside advertising agency Doner to create a campaign called “Counting Sheep” that would ultimately revolutionize mattress advertising and increase awareness of the distinctive Serta brand.

Looking Back at Quake, Quisp’s Biggest Rival

May 10, 2018

Leo Burnett’s Oral History, As Told By 8 Former Creatives: Part...

September 19, 2018
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