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Oral History: Calabash Animation (Part 1)

Heather Taylor - April 18, 2017

Monster Cereals Make A Haunting Return To Breakfast Aisles — With Pumpkin Carving Stencils!

General Mills, Got Milk? Give Beloved Breakfast Icons Milk Mustaches

Making the Band with Rice Krispies’ Snap, Crackle, and Pop

Looking Back at Quake, Quisp’s Biggest Rival

Which Brand Mascot is Officially a Twitch Star?

Heather Taylor - August 20, 2022
0

What It’s Like To Animate A Lucky The Leprechaun Commercial?

Heather Taylor - March 15, 2019
0

Why Brand Mascots Go Gaga for Cereal

Heather Taylor - October 24, 2016
2

How Kellogg’s Brand Mascots Made It To The Moon

Heather Taylor - July 24, 2019
0

Silly Rabbit! The Trix Rabbit Celebrates His 60th Anniversary

Heather Taylor - August 5, 2019
3

Design Evolution: Tony the Tiger

Heather Taylor - May 9, 2016
0

Looking Back at Quake, Quisp’s Biggest Rival

Heather Taylor - May 10, 2018
9

Making the Band with Rice Krispies’ Snap, Crackle, and Pop

Heather Taylor - March 30, 2021
1

Follow Your Nose: The Staying Power of Toucan Sam

Heather Taylor - July 18, 2018
2

The Inside Scoop Behind the “Whatever Froots Your Loops” Campaign

Heather Taylor - July 6, 2017
0
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POPULAR

How LiMu Emu & Doug Became Liberty Mutual’s Spokescharacter Duo

Heather Taylor - July 28, 2021
10
In 2019, global insurer Liberty Mutual entered the brand mascot space with their first spokescharacters LiMu Emu & Doug.

How Celestial Seasonings’ Sleepytime Bear Became a Tea Icon

December 21, 2020

The Panda Behind the World Wildlife Fund’s Logo

February 19, 2021

EDITORS PICKS

What’s Inside the Advertising Icon Museum?

Heather Taylor - September 14, 2018
1
There are many unusual things one can view at museums, but it’s highly unlikely that guests will catch glimpses of Tony the Tiger, Morris the Cat, or Mr. Peanut during their visit.

Chatting with Advertising’s Most Iconic Mascots

September 29, 2017

Throwback: Rice Krispies

April 11, 2016

MOST DISCUSSED

Making A Motaur: Behind The Scenes With Progressive Insurance’s Mythical Character

Heather Taylor - June 18, 2019
47
What, exactly, is a Motaur? Imagine the mystical imagery that surrounds the half-human, half-horse creatures in Greek mythology.

How LiMu Emu & Doug Became Liberty Mutual’s Spokescharacter Duo

July 28, 2021

Meet the Serta Counting Sheep

October 10, 2017
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