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10 Brand Mascots We’d Dress Up As For Halloween

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What It’s Like To Animate A Lucky The Leprechaun Commercial?

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Kellogg’s Debuts GR-R-REAT! Tony The Tiger Capsule Shirt Collection

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Win Lucky The Leprechaun’s Marshmallow Only Lucky Charms Cereal!

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Why Brand Mascots Go Gaga for Cereal

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The Spooktacular Origins of Monster Cereals

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Tour Kellogg’s NYC With PopIcon!

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Monster Cereals Head To Hollywood — And They Want To Work...

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How Karlee Morse is Bringing the Monster Cereals Icons to Ghoulish...

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Happy 60th Anniversary, Cocoa Puffs!

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How LiMu Emu & Doug Became Liberty Mutual’s Spokescharacter Duo

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In 2019, global insurer Liberty Mutual entered the brand mascot space with their first spokescharacters LiMu Emu & Doug.

Design Evolution: Sour Patch Kids

Sparky The Fire Dog: 5 Facts Everyone Should Know About NFPA’s...

EDITORS PICKS

Throwback: Ronald McDonald

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Today’s throwback dials it all the way to 1963 when Ronald McDonald made his debut on local TV in Washington D.C. for McDonald’s.

Design Evolution: Mr. Peanut

How Target Woofed Its Way to Shopping Success with Bullseye

MOST DISCUSSED

Making A Motaur: Behind The Scenes With Progressive Insurance’s Mythical Character

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What, exactly, is a Motaur? Imagine the mystical imagery that surrounds the half-human, half-horse creatures in Greek mythology.

Looking Back at Quake, Quisp’s Biggest Rival

Meet the Serta Counting Sheep

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