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Throwback: Kellogg’s Cornelius Rooster

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I Illustrate Mascots: Cap’n Crunch’s Makeover Artist Ed Griffin

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The Inside Scoop Behind the “Whatever Froots Your Loops” Campaign

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Throwback: Quisp

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The Legend of Jean LaFoote

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15 Cereal Mascots Breakfast Wouldn’t Be the Same Without

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Looking Back at Quake, Quisp’s Biggest Rival

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8 Great General Mills Cereal Heroes That Deserve a Reboot

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Throwback: BuzzBee of Honey Nut Cheerios

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Throwback: Sprinkle Spangles

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How LiMu Emu & Doug Became Liberty Mutual’s Spokescharacter Duo

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In 2019, global insurer Liberty Mutual entered the brand mascot space with their first spokescharacters LiMu Emu & Doug.

Meet the Serta Counting Sheep

The Panda Behind the World Wildlife Fund’s Logo

EDITORS PICKS

Meet Inori Aizawa, the Anime Personification Behind Internet Explorer

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How do you take an unpopular software browser and make it popular enough to resonate with audiences all over again? The answer is simple: just add an animated touch.

AW Throwback: McDonald’s CosMc

Meet the Pillsbury Doughboy’s Family!

MOST DISCUSSED

Making A Motaur: Behind The Scenes With Progressive Insurance’s Mythical Character

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What, exactly, is a Motaur? Imagine the mystical imagery that surrounds the half-human, half-horse creatures in Greek mythology.

How LiMu Emu & Doug Became Liberty Mutual’s Spokescharacter Duo

Meet the Serta Counting Sheep

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