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Follow Your Nose: The Staying Power of Toucan Sam

Heather Taylor - July 18, 2018

Design Evolution: The Cheerios Kid and Sue

Tour de Trix: How the Trix Rabbit Finally Got to Eat His Own Cereal

How Waldo the Wizard Became the Short-Lived Lucky Charms Mascot

Whatever Happened to Gramps from Cocoa Puffs?

Throwback: Kellogg’s Cornelius Rooster

Heather Taylor - November 10, 2016
2

I Illustrate Mascots: Cap’n Crunch’s Makeover Artist Ed Griffin

Heather Taylor - March 7, 2018
3

The Inside Scoop Behind the “Whatever Froots Your Loops” Campaign

Heather Taylor - July 6, 2017
0

Throwback: Quisp

Heather Taylor - May 20, 2016
0

The Legend of Jean LaFoote

Heather Taylor - February 26, 2018
2

15 Cereal Mascots Breakfast Wouldn’t Be the Same Without

Heather Taylor - March 7, 2017
0

Looking Back at Quake, Quisp’s Biggest Rival

Heather Taylor - May 10, 2018
9

8 Great General Mills Cereal Heroes That Deserve a Reboot

Heather Taylor - August 3, 2017
0

Throwback: BuzzBee of Honey Nut Cheerios

Heather Taylor - August 10, 2016
1

Throwback: Sprinkle Spangles

Heather Taylor - May 15, 2017
0
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POPULAR

7 Magically Delicious Facts About Lucky the Leprechaun

Heather Taylor - March 15, 2017
2
A sprightly, cheerful character, Lucky has never been as interested in the pot of gold under the rainbow as he is in the marshmallow-filled bowls of his beloved Lucky Charms.

The Panda Behind the World Wildlife Fund’s Logo

February 19, 2021

The Story of Green Giant’s Sprout

August 28, 2017

EDITORS PICKS

Who is Captain Morgan?

Heather Taylor - August 16, 2017
0
Ahoy, AW360 readers it’s National Rum Day! As we toast one another with a rum and Coke (or two) on this holiday, we’re also reminded to “live like a captain” as Captain Morgan would say.

11 Brand Mascots Advertising Pros Would Road Trip With

June 7, 2017

How to Play Ice Hockey with Ronald McDonald

December 18, 2019

MOST DISCUSSED

Making A Motaur: Behind The Scenes With Progressive Insurance’s Mythical Character

Heather Taylor - June 18, 2019
47
What, exactly, is a Motaur? Imagine the mystical imagery that surrounds the half-human, half-horse creatures in Greek mythology.

How LiMu Emu & Doug Became Liberty Mutual’s Spokescharacter Duo

July 28, 2021

Looking Back at Quake, Quisp’s Biggest Rival

May 10, 2018
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