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Follow Your Nose: The Staying Power of Toucan Sam

Heather Taylor - July 18, 2018

Design Evolution: The Cheerios Kid and Sue

Tour de Trix: How the Trix Rabbit Finally Got to Eat His Own Cereal

How Waldo the Wizard Became the Short-Lived Lucky Charms Mascot

Whatever Happened to Gramps from Cocoa Puffs?

Throwback: Kellogg’s Cornelius Rooster

Heather Taylor - November 10, 2016
2

I Illustrate Mascots: Cap’n Crunch’s Makeover Artist Ed Griffin

Heather Taylor - March 7, 2018
3

The Inside Scoop Behind the “Whatever Froots Your Loops” Campaign

Heather Taylor - July 6, 2017
0

Throwback: Quisp

Heather Taylor - May 20, 2016
0

The Legend of Jean LaFoote

Heather Taylor - February 26, 2018
2

15 Cereal Mascots Breakfast Wouldn’t Be the Same Without

Heather Taylor - March 7, 2017
0

Looking Back at Quake, Quisp’s Biggest Rival

Heather Taylor - May 10, 2018
8

8 Great General Mills Cereal Heroes That Deserve a Reboot

Heather Taylor - August 3, 2017
0

Throwback: BuzzBee of Honey Nut Cheerios

Heather Taylor - August 10, 2016
1

Throwback: Sprinkle Spangles

Heather Taylor - May 15, 2017
0
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POPULAR

5 Fun Facts About Snuggle Bear

Heather Taylor - November 22, 2021
6
1986 marked the birth of one of advertising’s most cuddly, and snuggly, brand mascots: Snuggle Bear! Snuggle Bear represents the Snuggle brand with products including...

Elmer, Buckets, Doc, and More: Meet the Keebler Elves!

November 13, 2017

A Look Back at Choo-Choo Charlie’s Catchy Jingles

April 18, 2018

EDITORS PICKS

8 Super Bowl Commercials Starring Brand Mascots That Defined the 2010s

Heather Taylor - December 17, 2019
0
Characters are increasingly becoming the best part of football’s biggest night. Only two brand mascots were featured during Super Bowl XLIV in 2010 — Jack from Jack in the Box and the Budweiser Clydesdale Horses. By 2019, Super Bowl LIII featured at least seven characters in teaser and full-length commercial spots.

AWEurope Throwback: The Country Life Buttermen

May 3, 2021

Throwback: Hawaiian Punch’s Punchy

July 18, 2016

MOST DISCUSSED

Making A Motaur: Behind The Scenes With Progressive Insurance’s Mythical Character

Heather Taylor - June 18, 2019
47
What, exactly, is a Motaur? Imagine the mystical imagery that surrounds the half-human, half-horse creatures in Greek mythology.

Meet the Serta Counting Sheep

October 10, 2017

Rock the Vote at the 2019 Madison Avenue Walk of Fame...

September 2, 2019
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