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13 Brand Mascots Heading To The Macy’s Thanksgiving Day Parade 2024

Heather Taylor - November 12, 2024

Every Brand Mascot Coming To The 97th Macy’s Thanksgiving Day Parade

AW Throwback: McDonald’s CosMc

Design Evolution: Sunny, Raisin Bran’s Mascot

How To Redesign Chicken of the Sea’s Catalina After Two Decades

Glimpse Inside the Peanut Pals: An Exclusive Club for Mr. Peanut...

Heather Taylor - January 15, 2018
0

Who (or What) is ampm’s Toomgis?

Heather Taylor - January 9, 2018
0

How An Airport Delay Led to McGruff’s Creation

Heather Taylor - January 8, 2018
0

All the Brand Mascots That Made Headlines in 2017

Heather Taylor - December 27, 2017
0

Who Was the Coca-Cola Sprite Boy?

Heather Taylor - December 20, 2017
0

Meet Haddon Sundblom, Creator of Coca-Cola’s Santa Claus

Heather Taylor - December 19, 2017
0

Creating the Characters: Moz the Monster for John Lewis

Heather Taylor - December 15, 2017
0

After 20 Years, AOL’s Yellow Running Man Has Retired

Heather Taylor - December 15, 2017
0

How the Clydesdales Became The Symbols of Budweiser

Heather Taylor - December 13, 2017
0

Here’s What Happens When Brand Mascots Meet Santa Claus

Heather Taylor - December 8, 2017
0
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POPULAR

Finding McDonaldland: Meet Ronald McDonald’s Friends! (Pt. 1)

Heather Taylor - September 7, 2017
3
Today, we’re returning for a look back at these magical characters including beloved icons like Grimace and the Fry Kids in our two-part McDonaldland series.

A Look Back at Choo-Choo Charlie’s Catchy Jingles

April 18, 2018

How LiMu Emu & Doug Became Liberty Mutual’s Spokescharacter Duo

July 28, 2021

EDITORS PICKS

AW Throwback: Swiss Miss

Heather Taylor - October 21, 2019
0
Yodel-ay-hee-hoo! Are you a longtime fan of the hot cocoa and hot chocolate company Swiss Miss? If so, you may recall Swiss Miss had an iconic character that represented the brand several decades ago.

Gold, Knights, and Merit: A Brief History of the Oscar Statuette

February 23, 2017

Meet Miss Chiquita: The First Lady of Fruit

August 23, 2016

MOST DISCUSSED

Making A Motaur: Behind The Scenes With Progressive Insurance’s Mythical Character

Heather Taylor - June 18, 2019
47
What, exactly, is a Motaur? Imagine the mystical imagery that surrounds the half-human, half-horse creatures in Greek mythology.

How LiMu Emu & Doug Became Liberty Mutual’s Spokescharacter Duo

July 28, 2021

Looking Back at Quake, Quisp’s Biggest Rival

May 10, 2018
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