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13 Brand Mascots Heading To The Macy’s Thanksgiving Day Parade 2024

Heather Taylor - November 12, 2024

Every Brand Mascot Coming To The 97th Macy’s Thanksgiving Day Parade

AW Throwback: McDonald’s CosMc

Design Evolution: Sunny, Raisin Bran’s Mascot

How To Redesign Chicken of the Sea’s Catalina After Two Decades

Glimpse Inside the Peanut Pals: An Exclusive Club for Mr. Peanut...

Heather Taylor - January 15, 2018
0

Who (or What) is ampm’s Toomgis?

Heather Taylor - January 9, 2018
0

How An Airport Delay Led to McGruff’s Creation

Heather Taylor - January 8, 2018
0

All the Brand Mascots That Made Headlines in 2017

Heather Taylor - December 27, 2017
0

Who Was the Coca-Cola Sprite Boy?

Heather Taylor - December 20, 2017
0

Meet Haddon Sundblom, Creator of Coca-Cola’s Santa Claus

Heather Taylor - December 19, 2017
0

Creating the Characters: Moz the Monster for John Lewis

Heather Taylor - December 15, 2017
0

After 20 Years, AOL’s Yellow Running Man Has Retired

Heather Taylor - December 15, 2017
0

How the Clydesdales Became The Symbols of Budweiser

Heather Taylor - December 13, 2017
0

Here’s What Happens When Brand Mascots Meet Santa Claus

Heather Taylor - December 8, 2017
0
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POPULAR

The Untold Story of Nestlé’s Farfel the Dog

Heather Taylor - August 8, 2017
3
Before the Nesquik Bunny hopped onto grocery shelves and decades before streaming television, a spunky pup harmonized about the delicious taste of chocolate-flavored milk on black and white TV screens everywhere.

How LiMu Emu & Doug Became Liberty Mutual’s Spokescharacter Duo

July 28, 2021

Scrubby, Poppy, Mindy, and Sudsy: Meet the Scrubbing Bubbles!

February 1, 2017

EDITORS PICKS

The Tale of Skiro the Squirrel

Heather Taylor - March 17, 2017
0
Ciao, AW readers! We’re jetting off to Italy today to visit a family business called Rigoni di Asiago. This is the brand responsible for giving the world three delicious jams and spreads: Fiordifutta (a light fruit preserve), DolceDì (a natural sweetener), and Nocciolata (a hazelnut and chocolate spread).

Top 5 Memorable Moments When Mascots Met Santa Claus

December 12, 2019

The Legend of Jean LaFoote

February 26, 2018

MOST DISCUSSED

Making A Motaur: Behind The Scenes With Progressive Insurance’s Mythical Character

Heather Taylor - June 18, 2019
47
What, exactly, is a Motaur? Imagine the mystical imagery that surrounds the half-human, half-horse creatures in Greek mythology.

How LiMu Emu & Doug Became Liberty Mutual’s Spokescharacter Duo

July 28, 2021

Looking Back at Quake, Quisp’s Biggest Rival

May 10, 2018
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