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13 Brand Mascots Heading To The Macy’s Thanksgiving Day Parade 2024

Heather Taylor - November 12, 2024

Every Brand Mascot Coming To The 97th Macy’s Thanksgiving Day Parade

AW Throwback: McDonald’s CosMc

Design Evolution: Sunny, Raisin Bran’s Mascot

How To Redesign Chicken of the Sea’s Catalina After Two Decades

7 Spooktacular Commercials Featuring Brand Mascots Celebrating Halloween

Heather Taylor - October 28, 2021
1

AW Throwback: The Dinty Moore Lumberjack

Heather Taylor - June 8, 2021
0

AWEurope Throwback: The Country Life Buttermen

Heather Taylor - May 3, 2021
0

The Metro Goldwyn Mayer Lion Evolves for the Modern Age

Heather Taylor - April 9, 2021
2

Reserve the Oscar Mayer Wienermobile for an Unforgettable Proposal in 2020

Heather Taylor - October 5, 2020
1

An Instagram Account Turned Brand Mascots Into Cinematic Masterpieces, And It’s...

Heather Taylor - March 20, 2020
0

7 Brand Mascots Providing Comfort During the Coronavirus

Heather Taylor - March 17, 2020
0

What Do Brand Mascots Need to Survive? Give Each Character a...

Heather Taylor - February 24, 2020
1

How to Play Ice Hockey with Ronald McDonald

Heather Taylor - December 18, 2019
0

8 Super Bowl Commercials Starring Brand Mascots That Defined the 2010s

Heather Taylor - December 17, 2019
0
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POPULAR

The Panda Behind the World Wildlife Fund’s Logo

Heather Taylor - February 19, 2021
0
Since 1961, the World Wildlife Fund (WWF) has been one of the world’s leading conservation organizations. The role WWF plays on planet earth is a vital one, working in nearly 100 countries with more than five million supporters. WWF is helping people and nature thrive, working to combat the climate crisis, and to halt the degradation of the environment.

All About Snap, Crackle, and Pop from Rice Krispies

June 26, 2017

How LiMu Emu & Doug Became Liberty Mutual’s Spokescharacter Duo

July 28, 2021

EDITORS PICKS

Presenting the 2017 Madison Avenue Walk of Fame Winners!

Heather Taylor - September 27, 2017
1
Our winners were the Energizer Bunny and Carvel Ice Cream’s Fudgie the Whale. Both icons were ecstatic about their respective wins and even prepped their own acceptance speeches! 

Behind the Icons: Carol H. Williams

May 23, 2017

The Energizer Bunny Landed a New Gig at PEEPS!

April 1, 2018

MOST DISCUSSED

Making A Motaur: Behind The Scenes With Progressive Insurance’s Mythical Character

Heather Taylor - June 18, 2019
47
What, exactly, is a Motaur? Imagine the mystical imagery that surrounds the half-human, half-horse creatures in Greek mythology.

How LiMu Emu & Doug Became Liberty Mutual’s Spokescharacter Duo

July 28, 2021

Looking Back at Quake, Quisp’s Biggest Rival

May 10, 2018
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