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Reserve the Oscar Mayer Wienermobile for an Unforgettable Proposal in 2020

Heather Taylor - October 5, 2020

An Instagram Account Turned Brand Mascots Into Cinematic Masterpieces, And It’s Everything We Want to Binge Watch During the Coronavirus

7 Brand Mascots Providing Comfort During the Coronavirus

What Do Brand Mascots Need to Survive? Give Each Character a Nanny

How to Play Ice Hockey with Ronald McDonald

Green Giant, Mr. Peanut To Grow Moustaches For Movember

Heather Taylor - November 1, 2018

Halloween Throwback: “Scared Silly” With McDonald’s McNugget Buddies!

Heather Taylor - October 30, 2018

Leo Burnett’s Oral History, As Told By 8 Former Creatives: Part...

Heather Taylor - September 20, 2018

Leo Burnett’s Oral History, As Told By 8 Former Creatives: Part...

Heather Taylor - September 19, 2018

The 2018 Madison Avenue Walk of Fame Icon Awards Gala!

PopIcon - September 19, 2018

What’s Inside the Advertising Icon Museum?

Heather Taylor - September 14, 2018

The Delicious One’s Comeback: How Amusement Park Made the Wienerschnitzel Icon’s...

Heather Taylor - August 16, 2018

AWChat: Heather Taylor From PopIconLife with Our Fav Summer Brand Mascots

Amy Swanson - July 31, 2018

Inside the Keebler Hollow Tree Pop-Up Event

Heather Taylor - June 28, 2018

How Seth Werner Turned a Cluster of Grapes Into the California...

Heather Taylor - June 26, 2018

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1908 Candy’s Alexander the Grape Launches “Make America Grape Again” Campaign

Heather Taylor - October 21, 2020

Now, 1908 Candy has a delicious dark horse nominee in their own Alexander the Grape. The iconic grape-flavored candy character is returning after a 30-year hiatus. His mission? “Make America Grape Again.”

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The GEICO Gecko Explores A Spooky Attic – Here’s What Happens

Heather Taylor - October 14, 2019

This October, the Gecko celebrates “Happy GEICOween!” in a new series of GEICO commercials from The Martin Agency. GEICOween may be the first time we’ve ever seen the Gecko spooked to be entering a home, too.

Making A Motaur: Behind The Scenes With Progressive Insurance’s Mythical Character

June 18, 2019

A Look Back at Choo-Choo Charlie’s Catchy Jingles

April 18, 2018

EDITORS PICKS

Here’s What Happens When Brand Mascots Meet Santa Claus

Heather Taylor - December 8, 2017

When a mascot meets Santa, magic happens. These are no ordinary encounters. Sometimes he’s there to offer a helping hand or share a heartwarming message.

Meet the Mascots Heading to the 2019 Macy’s Thanksgiving Day Parade!

November 11, 2019

10 Brand Mascots We’d Dress Up As For Halloween

October 25, 2017

MOST DISCUSSED

Making A Motaur: Behind The Scenes With Progressive Insurance’s Mythical Character

Heather Taylor - June 18, 2019

What, exactly, is a Motaur? Imagine the mystical imagery that surrounds the half-human, half-horse creatures in Greek mythology.

Rock the Vote at the 2019 Madison Avenue Walk of Fame...

September 2, 2019

Meet the Serta Counting Sheep

October 10, 2017