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13 Brand Mascots Heading To The Macy’s Thanksgiving Day Parade 2024

Heather Taylor - November 12, 2024

Every Brand Mascot Coming To The 97th Macy’s Thanksgiving Day Parade

AW Throwback: McDonald’s CosMc

Design Evolution: Sunny, Raisin Bran’s Mascot

How To Redesign Chicken of the Sea’s Catalina After Two Decades

Top 5 Memorable Moments When Mascots Met Santa Claus

Heather Taylor - December 12, 2019
0

Meet the Mascots Heading to the 2019 Macy’s Thanksgiving Day Parade!

Heather Taylor - November 11, 2019
0

AW Throwback: Swiss Miss

Heather Taylor - October 21, 2019
0

Why The Ad Industry Will Always Need Brand Mascots

Heather Taylor - September 11, 2019
1

How Many Icons Can You Spot In The Clio Awards Digital...

Heather Taylor - August 20, 2019
0

Where Does Your Favorite Mascot Rank With America’s Most Memorable Mascots?

Heather Taylor - August 15, 2019
1

AWChat: PopIcon

PopIcon - May 21, 2019
0

Pillsbury Warms Hearts For The Holidays With First-Ever Ugly Christmas Sweaters

Heather Taylor - December 7, 2018
0

Which Characters Will Be At The 2018 Macy’s Thanksgiving Day Parade?

Heather Taylor - November 14, 2018
0

Green Giant, Mr. Peanut To Grow Moustaches For Movember

Heather Taylor - November 1, 2018
0
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POPULAR

A Look Back at the Olympic Mascots: 1960s – 1980s

Heather Taylor - July 26, 2016
0
Welcome to part one in our three-part series looking back at the mascots of the Olympic Games!

The Marvelous Life Of The Little Utz Girl

January 30, 2019

Design Evolution: Sunny, Raisin Bran’s Mascot

June 21, 2023

EDITORS PICKS

AWChat: PopIcon

PopIcon - May 21, 2019
0
We were super lucky today to chat with Advertising Week about advertising's most beloved icons - if you missed the live Twitter chat, you can always find the recap of our conversation here.

Advertising’s Secret Weapon? It’s The Brand Mascot

April 19, 2022

Oral History: Calabash Animation (Part 1)

April 18, 2017

MOST DISCUSSED

Making A Motaur: Behind The Scenes With Progressive Insurance’s Mythical Character

Heather Taylor - June 18, 2019
47
What, exactly, is a Motaur? Imagine the mystical imagery that surrounds the half-human, half-horse creatures in Greek mythology.

Rock the Vote at the 2019 Madison Avenue Walk of Fame...

September 2, 2019

Meet the Serta Counting Sheep

October 10, 2017
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