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13 Brand Mascots Heading To The Macy’s Thanksgiving Day Parade 2024

Heather Taylor - November 12, 2024

Every Brand Mascot Coming To The 97th Macy’s Thanksgiving Day Parade

AW Throwback: McDonald’s CosMc

Design Evolution: Sunny, Raisin Bran’s Mascot

How To Redesign Chicken of the Sea’s Catalina After Two Decades

Top 5 Memorable Moments When Mascots Met Santa Claus

Heather Taylor - December 12, 2019
0

Meet the Mascots Heading to the 2019 Macy’s Thanksgiving Day Parade!

Heather Taylor - November 11, 2019
0

AW Throwback: Swiss Miss

Heather Taylor - October 21, 2019
0

Why The Ad Industry Will Always Need Brand Mascots

Heather Taylor - September 11, 2019
1

How Many Icons Can You Spot In The Clio Awards Digital...

Heather Taylor - August 20, 2019
0

Where Does Your Favorite Mascot Rank With America’s Most Memorable Mascots?

Heather Taylor - August 15, 2019
1

AWChat: PopIcon

PopIcon - May 21, 2019
0

Pillsbury Warms Hearts For The Holidays With First-Ever Ugly Christmas Sweaters

Heather Taylor - December 7, 2018
0

Which Characters Will Be At The 2018 Macy’s Thanksgiving Day Parade?

Heather Taylor - November 14, 2018
0

Green Giant, Mr. Peanut To Grow Moustaches For Movember

Heather Taylor - November 1, 2018
0
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POPULAR

How LiMu Emu & Doug Became Liberty Mutual’s Spokescharacter Duo

Heather Taylor - July 28, 2021
7
In 2019, global insurer Liberty Mutual entered the brand mascot space with their first spokescharacters LiMu Emu & Doug.

A Look Back at Choo-Choo Charlie’s Catchy Jingles

April 18, 2018

Microsoft’s Clippy Makes a Comeback as an Emoji

July 20, 2021

EDITORS PICKS

The Secret Life of Mr. Jelly Belly

Heather Taylor - April 20, 2017
1
He’s cherry red with a big grin on his face and just as sweet as the candy he was created after. Who else could we be talking about but Mr. Jelly Belly, the official mascot for Jelly Belly jelly beans?

A Very Monster Cereals Halloween

October 30, 2017

2011 Madison Avenue Walk of Fame Winner Profiles

September 14, 2016

MOST DISCUSSED

Making A Motaur: Behind The Scenes With Progressive Insurance’s Mythical Character

Heather Taylor - June 18, 2019
47
What, exactly, is a Motaur? Imagine the mystical imagery that surrounds the half-human, half-horse creatures in Greek mythology.

Meet the Serta Counting Sheep

October 10, 2017

Rock the Vote at the 2019 Madison Avenue Walk of Fame...

September 2, 2019
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