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13 Brand Mascots Heading To The Macy’s Thanksgiving Day Parade 2024

Heather Taylor - November 12, 2024

Every Brand Mascot Coming To The 97th Macy’s Thanksgiving Day Parade

AW Throwback: McDonald’s CosMc

Design Evolution: Sunny, Raisin Bran’s Mascot

How To Redesign Chicken of the Sea’s Catalina After Two Decades

Top 5 Memorable Moments When Mascots Met Santa Claus

Heather Taylor - December 12, 2019
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Meet the Mascots Heading to the 2019 Macy’s Thanksgiving Day Parade!

Heather Taylor - November 11, 2019
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AW Throwback: Swiss Miss

Heather Taylor - October 21, 2019
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Why The Ad Industry Will Always Need Brand Mascots

Heather Taylor - September 11, 2019
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How Many Icons Can You Spot In The Clio Awards Digital...

Heather Taylor - August 20, 2019
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Where Does Your Favorite Mascot Rank With America’s Most Memorable Mascots?

Heather Taylor - August 15, 2019
1

AWChat: PopIcon

PopIcon - May 21, 2019
0

Pillsbury Warms Hearts For The Holidays With First-Ever Ugly Christmas Sweaters

Heather Taylor - December 7, 2018
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Which Characters Will Be At The 2018 Macy’s Thanksgiving Day Parade?

Heather Taylor - November 14, 2018
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Green Giant, Mr. Peanut To Grow Moustaches For Movember

Heather Taylor - November 1, 2018
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POPULAR

How LiMu Emu & Doug Became Liberty Mutual’s Spokescharacter Duo

Heather Taylor - July 28, 2021
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In 2019, global insurer Liberty Mutual entered the brand mascot space with their first spokescharacters LiMu Emu & Doug.

The Panda Behind the World Wildlife Fund’s Logo

February 19, 2021

A Look Back at Choo-Choo Charlie’s Catchy Jingles

April 18, 2018

EDITORS PICKS

The Metro Goldwyn Mayer Lion Evolves for the Modern Age

Heather Taylor - April 9, 2021
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It’s an evolution 97 years in the making for Metro-Goldwyn-Mayer. MGM, one of the world’s oldest film studios, is bringing its iconic roaring lion...

7 Brand Mascots Heading to the Macy’s Thanksgiving Day Parade 2021

November 22, 2021

Hello Kitty & Friends: Exploring The Wonderful World of Sanrio Mascots

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Making A Motaur: Behind The Scenes With Progressive Insurance’s Mythical Character

Heather Taylor - June 18, 2019
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What, exactly, is a Motaur? Imagine the mystical imagery that surrounds the half-human, half-horse creatures in Greek mythology.

Looking Back at Quake, Quisp’s Biggest Rival

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Meet the Serta Counting Sheep

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