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13 Brand Mascots Heading To The Macy’s Thanksgiving Day Parade 2024

Heather Taylor - November 12, 2024

Every Brand Mascot Coming To The 97th Macy’s Thanksgiving Day Parade

AW Throwback: McDonald’s CosMc

Design Evolution: Sunny, Raisin Bran’s Mascot

How To Redesign Chicken of the Sea’s Catalina After Two Decades

Halloween Throwback: “Scared Silly” With McDonald’s McNugget Buddies!

Heather Taylor - October 30, 2018
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Leo Burnett’s Oral History, As Told By 8 Former Creatives: Part...

Heather Taylor - September 20, 2018
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Leo Burnett’s Oral History, As Told By 8 Former Creatives: Part...

Heather Taylor - September 19, 2018
6

The 2018 Madison Avenue Walk of Fame Icon Awards Gala!

PopIcon - September 19, 2018
0

What’s Inside the Advertising Icon Museum?

Heather Taylor - September 14, 2018
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The Delicious One’s Comeback: How Amusement Park Made the Wienerschnitzel Icon’s...

Heather Taylor - August 16, 2018
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AWChat: Heather Taylor From PopIconLife with Our Fav Summer Brand Mascots

Heather Taylor - July 31, 2018
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Inside the Keebler Hollow Tree Pop-Up Event

Heather Taylor - June 28, 2018
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How Seth Werner Turned a Cluster of Grapes Into the California...

Heather Taylor - June 26, 2018
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How a Giant Changed Tourism with the “Palau Pledge”

Heather Taylor - June 25, 2018
0
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POPULAR

Did A Real Man Inspire The Cracker Barrel Logo?

Heather Taylor - November 12, 2018
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Let’s travel back in time to uncover the answer.

Design Evolution: Sour Patch Kids

May 16, 2022

How the Crash Test Dummies Revolutionized Seat Belt Safety

May 18, 2017

EDITORS PICKS

The Best Kind of Mayhem

Heather Taylor - June 16, 2016
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In Conversation with Susan Credle on Helping Create Allstate’s Mayhem Spokesperson

7 Brand Mascots Providing Comfort During the Coronavirus

March 17, 2020

Finding McDonaldland: Meet Ronald McDonald’s Friends! (Pt. 2)

September 13, 2017

MOST DISCUSSED

Making A Motaur: Behind The Scenes With Progressive Insurance’s Mythical Character

Heather Taylor - June 18, 2019
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What, exactly, is a Motaur? Imagine the mystical imagery that surrounds the half-human, half-horse creatures in Greek mythology.

Rock the Vote at the 2019 Madison Avenue Walk of Fame...

September 2, 2019

Meet the Serta Counting Sheep

October 10, 2017
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