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13 Brand Mascots Heading To The Macy’s Thanksgiving Day Parade 2024

Heather Taylor - November 12, 2024

Every Brand Mascot Coming To The 97th Macy’s Thanksgiving Day Parade

AW Throwback: McDonald’s CosMc

Design Evolution: Sunny, Raisin Bran’s Mascot

How To Redesign Chicken of the Sea’s Catalina After Two Decades

Halloween Throwback: “Scared Silly” With McDonald’s McNugget Buddies!

Heather Taylor - October 30, 2018
0

Leo Burnett’s Oral History, As Told By 8 Former Creatives: Part...

Heather Taylor - September 20, 2018
1

Leo Burnett’s Oral History, As Told By 8 Former Creatives: Part...

Heather Taylor - September 19, 2018
6

The 2018 Madison Avenue Walk of Fame Icon Awards Gala!

PopIcon - September 19, 2018
0

What’s Inside the Advertising Icon Museum?

Heather Taylor - September 14, 2018
1

The Delicious One’s Comeback: How Amusement Park Made the Wienerschnitzel Icon’s...

Heather Taylor - August 16, 2018
1

AWChat: Heather Taylor From PopIconLife with Our Fav Summer Brand Mascots

Heather Taylor - July 31, 2018
0

Inside the Keebler Hollow Tree Pop-Up Event

Heather Taylor - June 28, 2018
0

How Seth Werner Turned a Cluster of Grapes Into the California...

Heather Taylor - June 26, 2018
0

How a Giant Changed Tourism with the “Palau Pledge”

Heather Taylor - June 25, 2018
0
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POPULAR

Cheesy Rider: A Look Back at the Cheetos Mouse

Heather Taylor - March 27, 2018
3
Before Chester Cheetah proclaimed his favorite orange dusted, cornmeal snacks to be “dangerously cheesy,” another character represented the Cheetos brand.

All About Snap, Crackle, and Pop from Rice Krispies

June 26, 2017

Design Evolution: Sour Patch Kids

May 16, 2022

EDITORS PICKS

Design Evolution: Sour Patch Kids

Heather Taylor - May 16, 2022
1
Who are the Sour Patch Kids? Longtime fans of the famously sour then sweet candy may recall there used to be kids’ faces on packaging...

The Real Life Inspiration Behind the Sun-Maid Girl

May 8, 2017

Throwback: Kellogg’s Cornelius Rooster

November 10, 2016

MOST DISCUSSED

Making A Motaur: Behind The Scenes With Progressive Insurance’s Mythical Character

Heather Taylor - June 18, 2019
47
What, exactly, is a Motaur? Imagine the mystical imagery that surrounds the half-human, half-horse creatures in Greek mythology.

How LiMu Emu & Doug Became Liberty Mutual’s Spokescharacter Duo

July 28, 2021

Looking Back at Quake, Quisp’s Biggest Rival

May 10, 2018
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