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Looking For a New Job? Become a PLANTERS Peanutter or Oscar Mayer Hotdogger!

Heather Taylor - January 19, 2023

Countdown to the 2022 Macy’s Thanksgiving Day Parade!

Meet The 2022 Madison Avenue Walk of Fame Brand Mascot Winners!

What Was It Like to Work on the Last Pillsbury Stop-Motion Animated Commercials?

What are Brand Mascots Tweeting About in Summer 2022?

The Delicious One’s Comeback: How Amusement Park Made the Wienerschnitzel Icon’s...

Heather Taylor - August 16, 2018
1

AWChat: Heather Taylor From PopIconLife with Our Fav Summer Brand Mascots

Heather Taylor - July 31, 2018
0

Inside the Keebler Hollow Tree Pop-Up Event

Heather Taylor - June 28, 2018
0

How Seth Werner Turned a Cluster of Grapes Into the California...

Heather Taylor - June 26, 2018
0

How a Giant Changed Tourism with the “Palau Pledge”

Heather Taylor - June 25, 2018
0

How Fudgie the Whale Became “Fudgie the Beer”

Heather Taylor - June 19, 2018
0

Meet the Official Mascot for the 2018 FIFA World Cup, Zabivaka!

Heather Taylor - June 14, 2018
0

The Many Funny Faces of the Jif Jaf Biscuits

Heather Taylor - June 13, 2018
0

The Keebler Elves Head to NYC to Debut Hollow Tree Pop-Up...

Heather Taylor - June 12, 2018
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Remembering Kate Spade’s Most Iconic Advertisements

Heather Taylor - June 6, 2018
0
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POPULAR

How LiMu Emu & Doug Became Liberty Mutual’s Spokescharacter Duo

Heather Taylor - July 28, 2021
11
In 2019, global insurer Liberty Mutual entered the brand mascot space with their first spokescharacters LiMu Emu & Doug.

A Look Back at Choo-Choo Charlie’s Catchy Jingles

April 18, 2018

New Spokescandy Mascot Revealed in Rolling Stone This Month

August 20, 2018

EDITORS PICKS

11 Mascots We Wish Would Be Our Valentines

Heather Taylor - February 13, 2017
0
Today, agencies throughout the country and even across the pond join us for an exclusive heart-to-heart about the love notes they’d send their favorite brand mascots this Valentine’s Day.

7 Brand Mascots We Wish Would Take Over Our Social Media...

August 22, 2017

Meet Jus-Rol Janet, the UK Pastry Icon

May 2, 2016

MOST DISCUSSED

Making A Motaur: Behind The Scenes With Progressive Insurance’s Mythical Character

Heather Taylor - June 18, 2019
47
What, exactly, is a Motaur? Imagine the mystical imagery that surrounds the half-human, half-horse creatures in Greek mythology.

How LiMu Emu & Doug Became Liberty Mutual’s Spokescharacter Duo

July 28, 2021

Meet the Serta Counting Sheep

October 10, 2017
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