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13 Brand Mascots Heading To The Macy’s Thanksgiving Day Parade 2024

Heather Taylor - November 12, 2024

Every Brand Mascot Coming To The 97th Macy’s Thanksgiving Day Parade

AW Throwback: McDonald’s CosMc

Design Evolution: Sunny, Raisin Bran’s Mascot

How To Redesign Chicken of the Sea’s Catalina After Two Decades

How Fudgie the Whale Became “Fudgie the Beer”

Heather Taylor - June 19, 2018
0

Meet the Official Mascot for the 2018 FIFA World Cup, Zabivaka!

Heather Taylor - June 14, 2018
0

The Many Funny Faces of the Jif Jaf Biscuits

Heather Taylor - June 13, 2018
0

The Keebler Elves Head to NYC to Debut Hollow Tree Pop-Up...

Heather Taylor - June 12, 2018
0

Remembering Kate Spade’s Most Iconic Advertisements

Heather Taylor - June 6, 2018
0

Meet the Hostess Gang!

Heather Taylor - June 4, 2018
2

Why Does This Koala Hate Qantas Airways?

Heather Taylor - May 29, 2018
0

Doggone It! The Most Memorable Real-Life Dogs in Advertising

Heather Taylor - May 29, 2018
0

What It’s Like to Trek the World with Travelocity’s Roaming Gnome

Heather Taylor - May 23, 2018
1

Otter Pops Achieves Gender Balance With New Mascots

Heather Taylor - May 21, 2018
0
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POPULAR

The Untold Story of Nestlé’s Farfel the Dog

Heather Taylor - August 8, 2017
3
Before the Nesquik Bunny hopped onto grocery shelves and decades before streaming television, a spunky pup harmonized about the delicious taste of chocolate-flavored milk on black and white TV screens everywhere.

How LiMu Emu & Doug Became Liberty Mutual’s Spokescharacter Duo

July 28, 2021

Scrubby, Poppy, Mindy, and Sudsy: Meet the Scrubbing Bubbles!

February 1, 2017

EDITORS PICKS

Green Giant, Mr. Peanut To Grow Moustaches For Movember

Heather Taylor - November 1, 2018
0
I mustache you a question… Did you know some of advertising’s biggest icons are signing up to be part of Movember?

Creating the Characters: Moz the Monster for John Lewis

December 15, 2017

Meet the Serta Counting Sheep

October 10, 2017

MOST DISCUSSED

Making A Motaur: Behind The Scenes With Progressive Insurance’s Mythical Character

Heather Taylor - June 18, 2019
47
What, exactly, is a Motaur? Imagine the mystical imagery that surrounds the half-human, half-horse creatures in Greek mythology.

How LiMu Emu & Doug Became Liberty Mutual’s Spokescharacter Duo

July 28, 2021

Looking Back at Quake, Quisp’s Biggest Rival

May 10, 2018
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