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Home Icons Throwback Page 3

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AW Throwback: McDonald’s CosMc

Heather Taylor - July 31, 2023

Meet “The Real Mad Men of Chicago”

Advertising’s Secret Weapon? It’s The Brand Mascot

AW Throwback: The Dinty Moore Lumberjack

AWEurope Throwback: The Country Life Buttermen

Throwback: Rice Krispies

Heather Taylor - April 11, 2016
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POPULAR

Design Evolution: Geoffrey the Giraffe of Toys“R”Us

Heather Taylor - October 17, 2017
3
It’s a safe bet to say that all of us are Toys”R”Us kids, thanks to Charles P. Lazarus who founded the iconic company in June 1957.

Welcome to the Land of Sky Blue Waters: How the Hamm’s...

August 1, 2018

Monsters! A Brief History of the Monster Cereals Icons

October 15, 2018

EDITORS PICKS

10 Brand Mascots We’d Dress Up As For Halloween

Heather Taylor - October 25, 2017
0
If you’re still on the hunt for the perfect costume to wear to the agency Halloween party this year, you’ve come to the right place. Why not go as a beloved brand mascot?

The Brief, Unusual Life of the Arby’s Oven Mitt

April 18, 2018

Why The Ad Industry Will Always Need Brand Mascots

September 11, 2019

MOST DISCUSSED

Making A Motaur: Behind The Scenes With Progressive Insurance’s Mythical Character

Heather Taylor - June 18, 2019
47
What, exactly, is a Motaur? Imagine the mystical imagery that surrounds the half-human, half-horse creatures in Greek mythology.

How LiMu Emu & Doug Became Liberty Mutual’s Spokescharacter Duo

July 28, 2021

Meet the Serta Counting Sheep

October 10, 2017
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