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Home Icons Throwback Page 3

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AW Throwback: McDonald’s CosMc

Heather Taylor - July 31, 2023

Meet “The Real Mad Men of Chicago”

Advertising’s Secret Weapon? It’s The Brand Mascot

AW Throwback: The Dinty Moore Lumberjack

AWEurope Throwback: The Country Life Buttermen

Throwback: Rice Krispies

Heather Taylor - April 11, 2016
0
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POPULAR

Finding McDonaldland: Meet Ronald McDonald’s Friends! (Pt. 1)

Heather Taylor - September 7, 2017
2
Today, we’re returning for a look back at these magical characters including beloved icons like Grimace and the Fry Kids in our two-part McDonaldland series.

How Celestial Seasonings’ Sleepytime Bear Became a Tea Icon

December 21, 2020

Looking Back at Buddy Lee’s Blockbuster ‘Man of Action’ Ad Campaign

April 9, 2018

EDITORS PICKS

7 Brand Mascots We Wish Would Take Over Our Social Media...

Heather Taylor - August 22, 2017
0
If a brand mascot could take over your ad agency’s social media handles for the day, who would you want it to be? No, seriously: which character would you bestow the keys (AKA login information) to for your Facebook, Twitter, and Instagram accounts?

Meet Vinicius and Tom, Two Mascots “Born Out of Excitement” for...

June 28, 2016

Leo Burnett’s Oral History, As Told By 8 Former Creatives: Part...

September 20, 2018

MOST DISCUSSED

Making A Motaur: Behind The Scenes With Progressive Insurance’s Mythical Character

Heather Taylor - June 18, 2019
47
What, exactly, is a Motaur? Imagine the mystical imagery that surrounds the half-human, half-horse creatures in Greek mythology.

Meet the Serta Counting Sheep

October 10, 2017

Rock the Vote at the 2019 Madison Avenue Walk of Fame...

September 2, 2019
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