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The Surprising Reason Why the Duolingo Owl is Green

Heather Taylor -
1

Microsoft’s Clippy Makes a Comeback as an Emoji

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2

Terrified Of AI? Let Moogsoft’s Cow Character Be Your Sage Guide

Heather Taylor -
0

After 20 Years, AOL’s Yellow Running Man Has Retired

Heather Taylor -
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Meet Tencent’s QQ Penguin

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4 Trivia Tidbits About Twitter’s Social Media Icons, Revealed

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Meet Inori Aizawa, the Anime Personification Behind Internet Explorer

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POPULAR

How LiMu Emu & Doug Became Liberty Mutual’s Spokescharacter Duo

Heather Taylor -
10
In 2019, global insurer Liberty Mutual entered the brand mascot space with their first spokescharacters LiMu Emu & Doug.

How Celestial Seasonings’ Sleepytime Bear Became a Tea Icon

Design Evolution: Sour Patch Kids

EDITORS PICKS

Geoffrey the Giraffe, the Toys”R”Us Icon, is Heading on a World...

Heather Taylor -
1
We did not have this delightful news on our 2022 brand mascot bingo card. Geoffrey the Giraffe, the formerly retired brand mascot at Toys"R"Us,...

2005 Madison Avenue Walk of Fame Winner Profiles

7 Brand Mascots That Define Summertime

MOST DISCUSSED

Making A Motaur: Behind The Scenes With Progressive Insurance’s Mythical Character

Heather Taylor -
47
What, exactly, is a Motaur? Imagine the mystical imagery that surrounds the half-human, half-horse creatures in Greek mythology.

How LiMu Emu & Doug Became Liberty Mutual’s Spokescharacter Duo

Looking Back at Quake, Quisp’s Biggest Rival

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