How have we not thought to give breakfast’s most beloved brand mascots their own milk mustaches?!

Got Milk? and General Mills Big G cereal have announced a partnership that highlights the nutritious benefits of cereal and milk as part of a healthy breakfast. Limited-edition Big G cereal boxes will release as part of the partnership. Coupons are available on the backs of marked boxes for discounts on gallons of milk with cereal purchase at participating grocers. The Big G cereal boxes showcase a roster of their legendary brand mascots donning delicious milk mustaches.

Big G Cereal Icons Get The “Got Milk?” Treatment

The joy of seeing these genius cereal box designs is the amount of detail placed in each one.

Some icons, like Lucky Charms’ Lucky the Leprechaun and the Trix Rabbit, have famously been denied their beloved cereals. The silly rabbit finally has his day — and cereal bowl loaded with Trix! — while Lucky gets to enjoy his own magically delicious breakfast.

Crazy Squares, the Cinnamon Toast Crunch mascot, loves his milk mustache so much he’s licking it off his face! Honey Nut Cheerios’ own Buzz Bee models his cereal bowl in one hand and honey dipper in the other. And Sonny, the Cocoa Puffs bird, proudly wears a chocolate milk mustache. The chocolatey flavor of Cocoa Puffs turns regular milk into chocolate milk. We can’t help but be cuckoo for that kind of ‘stache!

Inside the Big G and Got Milk? Partnership

Amid the ongoing COVID-19 pandemic, families are continuing to work and children are continuing to distance learn from home. General Mills expects that the trend of “at-home eating” will continue well after the pandemic is over. The increased opportunity for eating at home means that breakfast, one of the most important meals of the day, cannot be skipped over.

Did you know that 53% of a child’s daily milk consumption comes from pouring milk and cereal together? Cereal is one of the biggest sources of whole grain, fiber, and important vitamins and minerals, like iron, that we can consume. Milk is full of calcium and Vitamin D. Combine the two together and you get plenty of nutritious breakfast benefits that keep kids fed, healthy, and happy.

It’s also an affordable meal. A bowl of Big G cereal with dairy milk costs an average of 50 cents per serving. The added coupons available on limited-edition cereal boxes will allow families to bring their favorite cereals home for a comforting and easy-to-make breakfast for everyone.

Bon appétit!


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