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The “Bicep Doughboy” Discovery Hints The Pillsbury Doughboy Might Have A...

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7 Spooktacular Commercials Featuring Brand Mascots Celebrating Halloween

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AW Throwback: The Pillsbury Doughboy Meets Cold Spell

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Pillsbury Warms Hearts For The Holidays With First-Ever Ugly Christmas Sweaters

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Leo Burnett’s Oral History, As Told By 8 Former Creatives: Part...

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The Pillsbury Doughboy Celebrates Bake-Off Runner Up’s 100th Birthday

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The Pillsbury Bake-Off is Back!

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Meet the Pillsbury Doughboy’s Family!

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Why Frosted Flakes’ Tony the Tiger Is the Greatest Cereal Mascot...

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Who is considered the greatest cereal brand mascot of all time? When PopIcon headed to the advertising community for their take, almost everyone we...

Dramamine Debuts Its First Spokescharacter, The Drama Llama

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Peyton Manning Joins Duke Bush and Jay Bush In First-Ever Bush’s...

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“Roll that beautiful bean footage!” Peyton Manning says repeatedly and seemingly to himself. He says it for over 15 seconds. Why is Manning, a...

Elmer, Buckets, Doc, and More: Meet the Keebler Elves!

How Celestial Seasonings’ Sleepytime Bear Became a Tea Icon

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6 Iconic McDonald’s Holiday Commercials

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As 2016 comes to a close, McDonald’s — or more specifically, McDonald’s UK – has teamed up alongside Amazon and Blippar to launch its “biggest ever Christmas campaign.”

Design Evolution: Mr. Clean

Why We Vote for Mascots Every Year

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Making A Motaur: Behind The Scenes With Progressive Insurance’s Mythical Character

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What, exactly, is a Motaur? Imagine the mystical imagery that surrounds the half-human, half-horse creatures in Greek mythology.

Rock the Vote at the 2019 Madison Avenue Walk of Fame...

Looking Back at Quake, Quisp’s Biggest Rival

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