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Design Evolution

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Design Evolution: Sunny, Raisin Bran’s Mascot

Heather Taylor - June 21, 2023

How To Redesign Chicken of the Sea’s Catalina After Two Decades

Design Evolution: Sour Patch Kids

Advertising’s Secret Weapon? It’s The Brand Mascot

The Metro Goldwyn Mayer Lion Evolves for the Modern Age

How Seth Werner Turned a Cluster of Grapes Into the California...

Heather Taylor - June 26, 2018
0

Design Evolution: Air India Maharajah

Heather Taylor - April 2, 2018
0

Design Evolution: The Cheerios Kid and Sue

Heather Taylor - January 16, 2018
2

Design Evolution: Geoffrey the Giraffe of Toys“R”Us

Heather Taylor - October 17, 2017
3

Design Evolution: Mr. Peanut

Heather Taylor - March 27, 2017
0

Design Evolution: Green Giant

Heather Taylor - January 9, 2017
1

Design Evolution: Quaker Man

Heather Taylor - December 13, 2016
1

Design Evolution: Cap’n Crunch

Heather Taylor - July 18, 2016
0

Design Evolution: Mr. Clean

Heather Taylor - July 6, 2016
0

Design Evolution: Tony the Tiger

Heather Taylor - May 9, 2016
0
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POPULAR

Meet Yipes: The Friendly Face of Fruit Stripe Gum

Heather Taylor - October 14, 2021
1
Everything about Fruit Stripe Gum is delightful, especially when you’re a kid growing up alongside the brand. There’s the gum itself, easy to chew...

How LiMu Emu & Doug Became Liberty Mutual’s Spokescharacter Duo

July 28, 2021

A Look Back at Choo-Choo Charlie’s Catchy Jingles

April 18, 2018

EDITORS PICKS

2008 Madison Avenue Walk of Fame Winner Profiles

Heather Taylor - September 6, 2016
0
As part of our countdown to Advertising Week 2016 in New York City and this year's Madison Avenue Walk of Fame, we're profiling the winners from the past 12 years; here are the winners from 2008.

Osito Bimbo Takes Flight on the Rise & Shine Tour

November 15, 2017

He’s Still Going: Meet the “Bigger, Better, Bunnier” Energizer Bunny

September 13, 2016

MOST DISCUSSED

Making A Motaur: Behind The Scenes With Progressive Insurance’s Mythical Character

Heather Taylor - June 18, 2019
47
What, exactly, is a Motaur? Imagine the mystical imagery that surrounds the half-human, half-horse creatures in Greek mythology.

How LiMu Emu & Doug Became Liberty Mutual’s Spokescharacter Duo

July 28, 2021

Looking Back at Quake, Quisp’s Biggest Rival

May 10, 2018
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