Heather Taylor
Icon Researcher & Blogger at Advertising Week
POPULAR
Meet the Serta Counting Sheep
In 2000, mattress brand Serta worked alongside advertising agency Doner to create a campaign called “Counting Sheep” that would ultimately revolutionize mattress advertising and increase awareness of the distinctive Serta brand.
EDITORS PICKS
Meet Inori Aizawa, the Anime Personification Behind Internet Explorer
How do you take an unpopular software browser and make it popular enough to resonate with audiences all over again? The answer is simple: just add an animated touch.
MOST DISCUSSED
Making A Motaur: Behind The Scenes With Progressive Insurance’s Mythical Character
What, exactly, is a Motaur? Imagine the mystical imagery that surrounds the half-human, half-horse creatures in Greek mythology.
