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Pop-Tarts Unveils First-Ever Edible Mascot During 2023 Pop-Tarts Bowl

Heather Taylor - November 28, 2023

Get To Know Pop-Tarts’ Agents of Crazy Good Characters!

Ernie and the Keebler Elves Hit the Road, Spread Magic for Families Everywhere in New “Magic Is Here” Campaign

Fudgie the Whale and Cookie Puss Need Your Vote For the Next Carvel Icon!

Meet The Sea Monsters!

The Tale of Skiro the Squirrel

Heather Taylor - March 17, 2017
0

A Guided Tour Inside the Keebler Hollow Tree

Heather Taylor - January 3, 2017
0

10 Magical Facts About Ernie Keebler That Will Surprise and Delight...

Heather Taylor - December 20, 2016
0

6 Fun Facts About the California Raisins Worth Hearing Through the...

Heather Taylor - June 22, 2016
0
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POPULAR

How LiMu Emu & Doug Became Liberty Mutual’s Spokescharacter Duo

Heather Taylor - July 28, 2021
7
In 2019, global insurer Liberty Mutual entered the brand mascot space with their first spokescharacters LiMu Emu & Doug.

Elmer, Buckets, Doc, and More: Meet the Keebler Elves!

November 13, 2017

Dig It! All About The Honey Smacks Dig’em Frog

November 5, 2018

EDITORS PICKS

2004 Madison Avenue Walk of Fame Winner Profiles

Heather Taylor - August 26, 2016
0
As part of our countdown to Advertising Week 2016 in New York City and this year's Madison Avenue Walk of Fame, we're profiling the winners from the past 12 years, beginning with the innaugaral year of the Walk of Fame in 2004.

7 Brand Mascots We Wish Would Take Over Our Social Media...

August 22, 2017

Carvel’s Fudgie the Whale Turns 40! Peek into His Cool World

June 29, 2017

MOST DISCUSSED

Making A Motaur: Behind The Scenes With Progressive Insurance’s Mythical Character

Heather Taylor - June 18, 2019
47
What, exactly, is a Motaur? Imagine the mystical imagery that surrounds the half-human, half-horse creatures in Greek mythology.

Meet the Serta Counting Sheep

October 10, 2017

Rock the Vote at the 2019 Madison Avenue Walk of Fame...

September 2, 2019
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