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PopIcon Throwback: Eskimo Pie Kid

Heather Taylor - July 24, 2018

Rice Krispies Treats Launches “Love Notes” In Partnership with National Federation of the Blind

Inside the Keebler Hollow Tree Pop-Up Event

How Seth Werner Turned a Cluster of Grapes Into the California Raisins

Design Evolution: Mr. Peanut

Celebrating 30 Years of Auntie Anne’s Pretzel Love

Heather Taylor - March 3, 2018
0

Cheesy Rider: A Look Back at the Cheetos Mouse

Heather Taylor - March 27, 2018
3

Who (or What) is ampm’s Toomgis?

Heather Taylor - January 9, 2018
0

Glimpse Inside the Peanut Pals: An Exclusive Club for Mr. Peanut...

Heather Taylor - January 15, 2018
0

Meet the Hostess Gang!

Heather Taylor - June 4, 2018
2

Who Are Cracker Jack’s Sailor Jack and Bingo?

Heather Taylor - July 25, 2017
0

Breaking News: The Planters NUTmobile Has Been Stolen!

Heather Taylor - July 14, 2017
0

Otter Pops Achieves Gender Balance With New Mascots

Heather Taylor - May 21, 2018
0

The Secret Life of Mr. Jelly Belly

Heather Taylor - April 20, 2017
1

The Keebler Elves Head to NYC to Debut Hollow Tree Pop-Up...

Heather Taylor - June 12, 2018
0
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POPULAR

See What Happens When Farmers Insurance Sends Professor Burke To Sesame...

Heather Taylor - October 1, 2019
0
Sesame Street and the Jim Henson Company worked closely with ad agency RPA to place their beloved characters into the Farmers Insurance “We Know From Experience” campaign. Sesame Street turns 50 in 2019, and Farmers is helping celebrate with Muppets that reenact real customer claims.

How LiMu Emu & Doug Became Liberty Mutual’s Spokescharacter Duo

July 28, 2021

Whale of a Tale: Behind the Vineyard Vines Smiling Whale Logo

June 29, 2021

EDITORS PICKS

Leo Burnett’s Oral History, As Told By 8 Former Creatives: Part...

Heather Taylor - September 19, 2018
6
Have you ever wondered what it was like to work at Leo Burnett Chicago during the agency’s heyday?

Throwback: Hawaiian Punch’s Punchy

July 18, 2016

Celebrating 40 Years of Fun with Chuck E. Cheese

June 5, 2017

MOST DISCUSSED

Making A Motaur: Behind The Scenes With Progressive Insurance’s Mythical Character

Heather Taylor - June 18, 2019
47
What, exactly, is a Motaur? Imagine the mystical imagery that surrounds the half-human, half-horse creatures in Greek mythology.

How LiMu Emu & Doug Became Liberty Mutual’s Spokescharacter Duo

July 28, 2021

Meet the Serta Counting Sheep

October 10, 2017
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