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Inside the Keebler Hollow Tree Pop-Up Event

Heather Taylor - June 28, 2018

13 Holiday Mascot Campaigns That’ll Make Spirits Merry and Bright

How Fudgie the Whale Became “Fudgie the Beer”

Meet the Serta Counting Sheep

AWChat: Heather Taylor From PopIconLife with Our Fav Summer Brand Mascots

5 Facts You Never Knew About the Osito Bimbo Bear

Heather Taylor - November 17, 2017
3

Meet the Official Mascot for the 2018 FIFA World Cup, Zabivaka!

Heather Taylor - June 14, 2018
0

Tour de Trix: How the Trix Rabbit Finally Got to Eat...

Heather Taylor - March 5, 2018
0

Celebrate Thanksgiving in Dinner Pants from Stove Top!

Heather Taylor - November 21, 2017
0

How Waldo the Wizard Became the Short-Lived Lucky Charms Mascot

Heather Taylor - March 13, 2018
0

Throwback: Speedy Alka-Seltzer

Heather Taylor - May 2, 2016
0

The Energizer Bunny Landed a New Gig at PEEPS!

Heather Taylor - April 1, 2018
0

How Vinnie the “Danda” Was Created for Fox’s Biscuits

Heather Taylor - March 13, 2018
0

A Tribute to Kraft’s Cheesasaurus Rex and the Dairy Fairy

Heather Taylor - July 24, 2017
1

Whatever Happened to Gramps from Cocoa Puffs?

Heather Taylor - March 9, 2017
0
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POPULAR

Whale of a Tale: Behind the Vineyard Vines Smiling Whale Logo

Heather Taylor - June 29, 2021
2
If you’ve ever been to a Vineyard Vines storefront or browsed the website for the popular apparel and accessory company, chances are you may recognize their grinning, pink whale logo. What you may not know, however, is that there is a rich history behind this whale and the company.

Elmer, Buckets, Doc, and More: Meet the Keebler Elves!

November 13, 2017

Meet the Serta Counting Sheep

October 10, 2017

EDITORS PICKS

Throwback: Squeezit

Heather Taylor - July 27, 2017
1
If you were a child of the 1990s, or even the late 1980s, you know exactly what this tagline is for: Squeezit!

Advertising’s Secret Weapon? It’s The Brand Mascot

April 19, 2022

All the Brand Mascots That Made Headlines in 2017

December 27, 2017

MOST DISCUSSED

Making A Motaur: Behind The Scenes With Progressive Insurance’s Mythical Character

Heather Taylor - June 18, 2019
47
What, exactly, is a Motaur? Imagine the mystical imagery that surrounds the half-human, half-horse creatures in Greek mythology.

Meet the Serta Counting Sheep

October 10, 2017

Rock the Vote at the 2019 Madison Avenue Walk of Fame...

September 2, 2019
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