Design Evolution
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How LiMu Emu & Doug Became Liberty Mutual’s Spokescharacter Duo
In 2019, global insurer Liberty Mutual entered the brand mascot space with their first spokescharacters LiMu Emu & Doug.
EDITORS PICKS
Whatever Happened to Gramps from Cocoa Puffs?
Ever since his debut in the 1960s, cereal fans everywhere have been smitten with Sonny the Cuckoo Bird and his zany enthusiasm for Cocoa Puffs. But Sonny wasn’t the only character crazy for that munchy, crunchy, and chocolatey taste.
MOST DISCUSSED
Making A Motaur: Behind The Scenes With Progressive Insurance’s Mythical Character
What, exactly, is a Motaur? Imagine the mystical imagery that surrounds the half-human, half-horse creatures in Greek mythology.
