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13 Brand Mascots Heading To The Macy’s Thanksgiving Day Parade 2024

Heather Taylor - November 12, 2024

Every Brand Mascot Coming To The 97th Macy’s Thanksgiving Day Parade

AW Throwback: McDonald’s CosMc

Design Evolution: Sunny, Raisin Bran’s Mascot

How To Redesign Chicken of the Sea’s Catalina After Two Decades

Glimpse Inside the Peanut Pals: An Exclusive Club for Mr. Peanut...

Heather Taylor - January 15, 2018
0

Who (or What) is ampm’s Toomgis?

Heather Taylor - January 9, 2018
0

How An Airport Delay Led to McGruff’s Creation

Heather Taylor - January 8, 2018
0

All the Brand Mascots That Made Headlines in 2017

Heather Taylor - December 27, 2017
0

Who Was the Coca-Cola Sprite Boy?

Heather Taylor - December 20, 2017
0

Meet Haddon Sundblom, Creator of Coca-Cola’s Santa Claus

Heather Taylor - December 19, 2017
0

Creating the Characters: Moz the Monster for John Lewis

Heather Taylor - December 15, 2017
0

After 20 Years, AOL’s Yellow Running Man Has Retired

Heather Taylor - December 15, 2017
0

How the Clydesdales Became The Symbols of Budweiser

Heather Taylor - December 13, 2017
0

Here’s What Happens When Brand Mascots Meet Santa Claus

Heather Taylor - December 8, 2017
0
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POPULAR

A Look Back at Choo-Choo Charlie’s Catchy Jingles

Heather Taylor - April 18, 2018
1
He wore a blue and white striped conductor’s hat, couldn’t have been more than 10-years-old, and was able to engineer a train entirely by using… a box of Good & Plenty?

How Celestial Seasonings’ Sleepytime Bear Became a Tea Icon

December 21, 2020

Why The Laughing Cow Wants to Remind Everyone That “It’s Better...

July 7, 2023

EDITORS PICKS

2007 Madison Avenue Walk of Fame Winner Profiles

Heather Taylor - September 2, 2016
0
As part of our countdown to Advertising Week 2016 in New York City and this year's Madison Avenue Walk of Fame, we're profiling the winners from the past 12 years; here are the winners from 2007.

How the Crash Test Dummies Revolutionized Seat Belt Safety

May 18, 2017

Presenting the 2016 Madison Avenue Walk of Fame Winners!

September 28, 2016

MOST DISCUSSED

Making A Motaur: Behind The Scenes With Progressive Insurance’s Mythical Character

Heather Taylor - June 18, 2019
47
What, exactly, is a Motaur? Imagine the mystical imagery that surrounds the half-human, half-horse creatures in Greek mythology.

Meet the Serta Counting Sheep

October 10, 2017

Rock the Vote at the 2019 Madison Avenue Walk of Fame...

September 2, 2019
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