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13 Brand Mascots Heading To The Macy’s Thanksgiving Day Parade 2024

Heather Taylor - November 12, 2024

Every Brand Mascot Coming To The 97th Macy’s Thanksgiving Day Parade

AW Throwback: McDonald’s CosMc

Design Evolution: Sunny, Raisin Bran’s Mascot

How To Redesign Chicken of the Sea’s Catalina After Two Decades

Glimpse Inside the Peanut Pals: An Exclusive Club for Mr. Peanut...

Heather Taylor - January 15, 2018
0

Who (or What) is ampm’s Toomgis?

Heather Taylor - January 9, 2018
0

How An Airport Delay Led to McGruff’s Creation

Heather Taylor - January 8, 2018
0

All the Brand Mascots That Made Headlines in 2017

Heather Taylor - December 27, 2017
0

Who Was the Coca-Cola Sprite Boy?

Heather Taylor - December 20, 2017
0

Meet Haddon Sundblom, Creator of Coca-Cola’s Santa Claus

Heather Taylor - December 19, 2017
0

Creating the Characters: Moz the Monster for John Lewis

Heather Taylor - December 15, 2017
0

After 20 Years, AOL’s Yellow Running Man Has Retired

Heather Taylor - December 15, 2017
0

How the Clydesdales Became The Symbols of Budweiser

Heather Taylor - December 13, 2017
0

Here’s What Happens When Brand Mascots Meet Santa Claus

Heather Taylor - December 8, 2017
0
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POPULAR

Breakfast Breakthrough: How Eggo Made a Major Comeback in Stranger Things

Heather Taylor - October 23, 2017
0
In 2016, a young girl called Eleven wandered into a grocery store and openly shoplifted four boxes of Kellogg’s Eggo waffles.

AW Throwback: Swiss Miss

October 21, 2019

5 Fun Facts About Snuggle Bear

November 22, 2021

EDITORS PICKS

2004 Madison Avenue Walk of Fame Winner Profiles

Heather Taylor - August 26, 2016
0
As part of our countdown to Advertising Week 2016 in New York City and this year's Madison Avenue Walk of Fame, we're profiling the winners from the past 12 years, beginning with the innaugaral year of the Walk of Fame in 2004.

Throwback: Sprinkle Spangles

May 15, 2017

Tour de Trix: How the Trix Rabbit Finally Got to Eat...

March 5, 2018

MOST DISCUSSED

Making A Motaur: Behind The Scenes With Progressive Insurance’s Mythical Character

Heather Taylor - June 18, 2019
47
What, exactly, is a Motaur? Imagine the mystical imagery that surrounds the half-human, half-horse creatures in Greek mythology.

How LiMu Emu & Doug Became Liberty Mutual’s Spokescharacter Duo

July 28, 2021

Meet the Serta Counting Sheep

October 10, 2017
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