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13 Brand Mascots Heading To The Macy’s Thanksgiving Day Parade 2024

Heather Taylor - November 12, 2024

Every Brand Mascot Coming To The 97th Macy’s Thanksgiving Day Parade

AW Throwback: McDonald’s CosMc

Design Evolution: Sunny, Raisin Bran’s Mascot

How To Redesign Chicken of the Sea’s Catalina After Two Decades

2008 Madison Avenue Walk of Fame Winner Profiles

Heather Taylor - September 6, 2016
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2007 Madison Avenue Walk of Fame Winner Profiles

Heather Taylor - September 2, 2016
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2006 Madison Avenue Walk of Fame Winner Profiles

Heather Taylor - August 30, 2016
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2005 Madison Avenue Walk of Fame Winner Profiles

Heather Taylor - August 29, 2016
0

2004 Madison Avenue Walk of Fame Winner Profiles

Heather Taylor - August 26, 2016
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Meet Miss Chiquita: The First Lady of Fruit

Heather Taylor - August 23, 2016
0

AW Goes to Hollywood: The Backstories Behind Three Beloved Silver Screen...

Heather Taylor - August 15, 2016
0

Throwback: BuzzBee of Honey Nut Cheerios

Heather Taylor - August 10, 2016
1

A Look Back at the Olympic Mascots: 2000s – 2010s

Heather Taylor - August 3, 2016
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A Look Back at the Olympic Mascots: 1990s

Heather Taylor - July 28, 2016
0
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POPULAR

Design Evolution: Sour Patch Kids

Heather Taylor - May 16, 2022
1
Who are the Sour Patch Kids? Longtime fans of the famously sour then sweet candy may recall there used to be kids’ faces on packaging...

All About Snap, Crackle, and Pop from Rice Krispies

June 26, 2017

How Celestial Seasonings’ Sleepytime Bear Became a Tea Icon

December 21, 2020

EDITORS PICKS

Oral History: Calabash Animation (Part 1)

Heather Taylor - April 18, 2017
0
We were honored to sit down with Brejcha and Henry and take a look back at some classic commercials from the Calabash Animation vault. In fact, we discovered so much that it couldn’t be limited to one post.

Why We Vote for Mascots Every Year

September 7, 2017

The Tale of Skiro the Squirrel

March 17, 2017

MOST DISCUSSED

Making A Motaur: Behind The Scenes With Progressive Insurance’s Mythical Character

Heather Taylor - June 18, 2019
47
What, exactly, is a Motaur? Imagine the mystical imagery that surrounds the half-human, half-horse creatures in Greek mythology.

How LiMu Emu & Doug Became Liberty Mutual’s Spokescharacter Duo

July 28, 2021

Meet the Serta Counting Sheep

October 10, 2017
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