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Reserve the Oscar Mayer Wienermobile for an Unforgettable Proposal in 2020

Heather Taylor - October 5, 2020

An Instagram Account Turned Brand Mascots Into Cinematic Masterpieces, And It’s Everything We Want to Binge Watch During the Coronavirus

7 Brand Mascots Providing Comfort During the Coronavirus

What Do Brand Mascots Need to Survive? Give Each Character a Nanny

How to Play Ice Hockey with Ronald McDonald

Advertising’s 10 Most Stylish Brand Icons

Heather Taylor - June 6, 2016

Meet Inori Aizawa, the Anime Personification Behind Internet Explorer

Heather Taylor - May 31, 2016

Throwback: Quisp

Heather Taylor - May 20, 2016

Design Evolution: Tony the Tiger

Heather Taylor - May 9, 2016

Throwback: Speedy Alka-Seltzer

Heather Taylor - May 2, 2016

Meet Jus-Rol Janet, the UK Pastry Icon

Heather Taylor - May 2, 2016

10 Ad Icons Who Deserve Their Own Emojis

Heather Taylor - April 27, 2016

Celebrate Earth Day and Get to Know Smokey Bear with These...

Heather Taylor - April 22, 2016

Design Evolution: The Pillsbury Doughboy

Heather Taylor - April 12, 2016

Throwback: Rice Krispies

Heather Taylor - April 11, 2016

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Ready to Reverse Trick-or-Treat with the Kool-Aid Man?

Heather Taylor - October 28, 2020

Is Halloween canceled? Not when the Kool-Aid Man is on your side! In 2020, the Kool-Aid Man is encouraging kids stuck at home on October’s most spooktacular night to reverse trick-or-treat alongside the iconic pitcher.

POPULAR

Making A Motaur: Behind The Scenes With Progressive Insurance’s Mythical Character

Heather Taylor - June 18, 2019

What, exactly, is a Motaur? Imagine the mystical imagery that surrounds the half-human, half-horse creatures in Greek mythology.

The GEICO Gecko Explores A Spooky Attic – Here’s What Happens

October 14, 2019

What Am I Gonna Be For Halloween? Making The 1995 McDonald’s...

October 9, 2019

EDITORS PICKS

11 Brand Mascots Advertising Pros Would Road Trip With

Heather Taylor - June 7, 2017

Nothing says summertime quite like a road trip and this year, members of the ad community are bringing their favorite brand mascot buddies along for the ride.

A Guided Tour Inside the Keebler Hollow Tree

January 3, 2017

AWChat: Heather Taylor From PopIconLife with Our Fav Summer Brand Mascots

July 31, 2018

MOST DISCUSSED

Making A Motaur: Behind The Scenes With Progressive Insurance’s Mythical Character

Heather Taylor - June 18, 2019

What, exactly, is a Motaur? Imagine the mystical imagery that surrounds the half-human, half-horse creatures in Greek mythology.

Rock the Vote at the 2019 Madison Avenue Walk of Fame...

September 2, 2019

Meet the Serta Counting Sheep

October 10, 2017