Heather Taylor
Icon Researcher & Blogger at Advertising Week
POPULAR
Elmer, Buckets, Doc, and More: Meet the Keebler Elves!
We’ve shared magical facts you might not have known about Ernie Keebler and taken 360 readers on a tour of the Keebler Hollow Tree. Now, we’re sharing more about the elves themselves and their distinctive personalities.
EDITORS PICKS
The Return of the Gorton’s Fisherman
We’ve seen the Green Giant return to the Valley with a brand-new character design and Mr. Clean put his own spin on dirty dancing during the Super Bowl 51. Now, the legendary Gorton’s Fisherman is joining the revamped icons party.
MOST DISCUSSED
Making A Motaur: Behind The Scenes With Progressive Insurance’s Mythical Character
What, exactly, is a Motaur? Imagine the mystical imagery that surrounds the half-human, half-horse creatures in Greek mythology.
