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Meet the Serta Counting Sheep
In 2000, mattress brand Serta worked alongside advertising agency Doner to create a campaign called “Counting Sheep” that would ultimately revolutionize mattress advertising and increase awareness of the distinctive Serta brand.
EDITORS PICKS
How to Play Ice Hockey with Ronald McDonald
Twenty years ago in 1999, McDonald’s created an ad campaign for the hockey game of the year. The two teams playing each other? It’s Ronald McDonald versus the McNugget Buddies.
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Making A Motaur: Behind The Scenes With Progressive Insurance’s Mythical Character
What, exactly, is a Motaur? Imagine the mystical imagery that surrounds the half-human, half-horse creatures in Greek mythology.
