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Pop-Tarts Unveils First-Ever Edible Mascot During 2023 Pop-Tarts Bowl

Heather Taylor - November 28, 2023

Get To Know Pop-Tarts’ Agents of Crazy Good Characters!

Ernie and the Keebler Elves Hit the Road, Spread Magic for Families Everywhere in New “Magic Is Here” Campaign

Fudgie the Whale and Cookie Puss Need Your Vote For the Next Carvel Icon!

Meet The Sea Monsters!

M&M’S Spokescandies Debut Star-Studded Appearances at Oscars 2020

Heather Taylor - February 10, 2020

Brand Mascots Pay Tribute Via Tweets to the Iconic Mr. Peanut

Heather Taylor - January 24, 2020

#RIPeanut: Mr. Peanut Heroically Sacrifices Life for Friends Before Super Bowl...

Heather Taylor - January 22, 2020

First Look: Mr. Peanut Returns for Planters Super Bowl LIV Spot

Heather Taylor - January 16, 2020

Top 5 Memorable Moments When Mascots Met Santa Claus

Heather Taylor - December 12, 2019

How Richard the Nutcracker Became Mr. Peanut’s Rival

Heather Taylor - December 5, 2019

Mr. Peanut and Jonathan Van Ness Shell Out Grooming Advice To...

Heather Taylor - October 24, 2019

Celebrating 75 Years With Chiquita’s Miss Chiquita

Heather Taylor - September 24, 2019

How Orville Redenbacher Perfected A Popcorn Hybrid That Changed Gourmet Popcorn

Heather Taylor - September 18, 2019

How Webster The Duck Became The Face of Drake’s Cakes

Heather Taylor - August 27, 2019

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POPULAR

Meet Tencent’s QQ Penguin

Heather Taylor - July 11, 2017

What’s black, white, and winking all over? It’s none other than the QQ Penguin, the adorable brand mascot behind Tencent QQ.

How LiMu Emu & Doug Became Liberty Mutual’s Spokescharacter Duo

July 28, 2021

The Marvelous Life Of The Little Utz Girl

January 30, 2019

EDITORS PICKS

Presenting the 2017 Madison Avenue Walk of Fame Winners!

Heather Taylor - September 27, 2017

Our winners were the Energizer Bunny and Carvel Ice Cream’s Fudgie the Whale. Both icons were ecstatic about their respective wins and even prepped their own acceptance speeches!

How Can Brands and Agencies Redefine Female Representation in Brand Mascots?

February 21, 2018

Behind the Scenes with Jackson the Muppet, Three’s Ambassador

March 6, 2018

MOST DISCUSSED

Making A Motaur: Behind The Scenes With Progressive Insurance’s Mythical Character

Heather Taylor - June 18, 2019

What, exactly, is a Motaur? Imagine the mystical imagery that surrounds the half-human, half-horse creatures in Greek mythology.

Rock the Vote at the 2019 Madison Avenue Walk of Fame...

September 2, 2019

Meet the Serta Counting Sheep

October 10, 2017