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Pop-Tarts Unveils First-Ever Edible Mascot During 2023 Pop-Tarts Bowl

Heather Taylor - November 28, 2023

Get To Know Pop-Tarts’ Agents of Crazy Good Characters!

Ernie and the Keebler Elves Hit the Road, Spread Magic for Families Everywhere in New “Magic Is Here” Campaign

Fudgie the Whale and Cookie Puss Need Your Vote For the Next Carvel Icon!

Meet The Sea Monsters!

M&M’S Spokescandies Debut Star-Studded Appearances at Oscars 2020

Heather Taylor - February 10, 2020
0

Brand Mascots Pay Tribute Via Tweets to the Iconic Mr. Peanut

Heather Taylor - January 24, 2020
0

#RIPeanut: Mr. Peanut Heroically Sacrifices Life for Friends Before Super Bowl...

Heather Taylor - January 22, 2020
1

First Look: Mr. Peanut Returns for Planters Super Bowl LIV Spot

Heather Taylor - January 16, 2020
0

Top 5 Memorable Moments When Mascots Met Santa Claus

Heather Taylor - December 12, 2019
0

How Richard the Nutcracker Became Mr. Peanut’s Rival

Heather Taylor - December 5, 2019
0

Mr. Peanut and Jonathan Van Ness Shell Out Grooming Advice To...

Heather Taylor - October 24, 2019
0

Celebrating 75 Years With Chiquita’s Miss Chiquita

Heather Taylor - September 24, 2019
0

How Orville Redenbacher Perfected A Popcorn Hybrid That Changed Gourmet Popcorn

Heather Taylor - September 18, 2019
1

How Webster The Duck Became The Face of Drake’s Cakes

Heather Taylor - August 27, 2019
0
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POPULAR

7 Magically Delicious Facts About Lucky the Leprechaun

Heather Taylor - March 15, 2017
2
A sprightly, cheerful character, Lucky has never been as interested in the pot of gold under the rainbow as he is in the marshmallow-filled bowls of his beloved Lucky Charms.

Design Evolution: Sour Patch Kids

May 16, 2022

Elmer, Buckets, Doc, and More: Meet the Keebler Elves!

November 13, 2017

EDITORS PICKS

2013 Madison Avenue Walk of Fame Winner Profiles

Heather Taylor - September 19, 2016
0
As part of our countdown to Advertising Week 2016 in New York City and this year's Madison Avenue Walk of Fame, we're profiling the winners from the past 12 years; here are the winners from 2013.

Presenting the 2016 Madison Avenue Walk of Fame Winners!

September 28, 2016

Gimme That ‘Za: The Wacky World of Pizza Mascots

November 13, 2017

MOST DISCUSSED

Making A Motaur: Behind The Scenes With Progressive Insurance’s Mythical Character

Heather Taylor - June 18, 2019
47
What, exactly, is a Motaur? Imagine the mystical imagery that surrounds the half-human, half-horse creatures in Greek mythology.

How LiMu Emu & Doug Became Liberty Mutual’s Spokescharacter Duo

July 28, 2021

Looking Back at Quake, Quisp’s Biggest Rival

May 10, 2018
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