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Candy & Snacks

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Pop-Tarts Unveils First-Ever Edible Mascot During 2023 Pop-Tarts Bowl

Heather Taylor - November 28, 2023

Get To Know Pop-Tarts’ Agents of Crazy Good Characters!

Ernie and the Keebler Elves Hit the Road, Spread Magic for Families Everywhere in New “Magic Is Here” Campaign

Fudgie the Whale and Cookie Puss Need Your Vote For the Next Carvel Icon!

Meet The Sea Monsters!

M&M’S Spokescandies Debut Star-Studded Appearances at Oscars 2020

Heather Taylor - February 10, 2020
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Brand Mascots Pay Tribute Via Tweets to the Iconic Mr. Peanut

Heather Taylor - January 24, 2020
0

#RIPeanut: Mr. Peanut Heroically Sacrifices Life for Friends Before Super Bowl...

Heather Taylor - January 22, 2020
1

First Look: Mr. Peanut Returns for Planters Super Bowl LIV Spot

Heather Taylor - January 16, 2020
0

Top 5 Memorable Moments When Mascots Met Santa Claus

Heather Taylor - December 12, 2019
0

How Richard the Nutcracker Became Mr. Peanut’s Rival

Heather Taylor - December 5, 2019
0

Mr. Peanut and Jonathan Van Ness Shell Out Grooming Advice To...

Heather Taylor - October 24, 2019
0

Celebrating 75 Years With Chiquita’s Miss Chiquita

Heather Taylor - September 24, 2019
0

How Orville Redenbacher Perfected A Popcorn Hybrid That Changed Gourmet Popcorn

Heather Taylor - September 18, 2019
1

How Webster The Duck Became The Face of Drake’s Cakes

Heather Taylor - August 27, 2019
0
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POPULAR

13 Brand Mascots Heading To The Macy’s Thanksgiving Day Parade 2024

Heather Taylor - November 12, 2024
1
By Heather Taylor, Editor-in-Chief, PopIcon What better way to kick off the holiday season than with the 98th Macy’s Thanksgiving Day Parade? This year’s celebration...

How LiMu Emu & Doug Became Liberty Mutual’s Spokescharacter Duo

July 28, 2021

How Celestial Seasonings’ Sleepytime Bear Became a Tea Icon

December 21, 2020

EDITORS PICKS

Bill Hader Introduces Fans to “Flavor Stacking” in Pringles’ First Super...

Heather Taylor - January 24, 2018
0
Get ready to flavor stack like a pro! Pringles will debut its first-ever Super Bowl commercial advertisement on Sunday February 4th.

Glimpse Inside the Peanut Pals: An Exclusive Club for Mr. Peanut...

January 15, 2018

AW Road Trips with the Oscar Mayer Wienermobile

March 1, 2017

MOST DISCUSSED

Making A Motaur: Behind The Scenes With Progressive Insurance’s Mythical Character

Heather Taylor - June 18, 2019
47
What, exactly, is a Motaur? Imagine the mystical imagery that surrounds the half-human, half-horse creatures in Greek mythology.

How LiMu Emu & Doug Became Liberty Mutual’s Spokescharacter Duo

July 28, 2021

Meet the Serta Counting Sheep

October 10, 2017
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