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George The Bear Makes a Sophisticated Return to Hofmeister Beer

Heather Taylor - April 26, 2023

Budweiser Clydesdales and Puppy Celebrate Safe Reunion in “Reunited with Buds”

Meet Philthy, The Yards Brewing Company Brand Mascot Born During The Pandemic

7 Alcohol Brand Mascots We’d Like to (Safely) Grab a Drink With Post-Quarantine

Can We Still Be Funny? Asks Rob Fletcher, Founder and Creative Partner at isobel

Who is Captain Morgan?

Heather Taylor - August 16, 2017
0

“Spice Up Your Cinco” with the Most Interesting Man in the...

Heather Taylor - May 5, 2017
1

What Will the New Most Interesting Man in the World Do...

Heather Taylor - October 26, 2016
0
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POPULAR

How LiMu Emu & Doug Became Liberty Mutual’s Spokescharacter Duo

Heather Taylor - July 28, 2021
10
In 2019, global insurer Liberty Mutual entered the brand mascot space with their first spokescharacters LiMu Emu & Doug.

Design Evolution: Sour Patch Kids

May 16, 2022

How Celestial Seasonings’ Sleepytime Bear Became a Tea Icon

December 21, 2020

EDITORS PICKS

13 Holiday Mascot Campaigns That’ll Make Spirits Merry and Bright

Heather Taylor - December 6, 2016
0
We’re paying tribute to some of the season’s most enduring, inspiring, and heartwarming spots starring these icons.

The Delicious One’s Comeback: How Amusement Park Made the Wienerschnitzel Icon’s...

August 16, 2018

A Guided Tour Inside the Keebler Hollow Tree

January 3, 2017

MOST DISCUSSED

Making A Motaur: Behind The Scenes With Progressive Insurance’s Mythical Character

Heather Taylor - June 18, 2019
47
What, exactly, is a Motaur? Imagine the mystical imagery that surrounds the half-human, half-horse creatures in Greek mythology.

How LiMu Emu & Doug Became Liberty Mutual’s Spokescharacter Duo

July 28, 2021

Meet the Serta Counting Sheep

October 10, 2017
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