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The Sleepytime Bear Wakes Up!

Heather Taylor - November 3, 2021

How Celestial Seasonings’ Sleepytime Bear Became a Tea Icon

Ready to Reverse Trick-or-Treat with the Kool-Aid Man?

The Kool-Aid Man Is Back!

Breaking News: The Kool-Aid Man Is Missing!

The Untold Story of Nestlé’s Farfel the Dog

Heather Taylor - August 8, 2017

Celebrate National Root Beer Float Day with A&W’s Rooty!

Heather Taylor - August 7, 2017

Throwback: Squeezit

Heather Taylor - July 27, 2017

Throwback: Mountain Dew’s Willy the Hillbilly

Heather Taylor - June 12, 2017

The Legend of the Starbucks Siren

Heather Taylor - November 22, 2016

Throwback: Nesquik Bunny

Heather Taylor - October 5, 2016

Throwback: Hawaiian Punch’s Punchy

Heather Taylor - July 18, 2016

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How LiMu Emu & Doug Became Liberty Mutual’s Spokescharacter Duo

Heather Taylor - July 28, 2021

In 2019, global insurer Liberty Mutual entered the brand mascot space with their first spokescharacters LiMu Emu & Doug.

Whatever Happened to Play-Doh Pete?

March 26, 2018

How Borden Dairy Plans To Revamp Elsie The Cow

January 14, 2019

EDITORS PICKS

7 Brand Mascots Heading to the Macy’s Thanksgiving Day Parade 2021

Heather Taylor - November 22, 2021

The 95th Macy’s Thanksgiving Day Parade is almost here! Airing on NBC from 9 AM to noon across all time zones on Thursday November...

Who is Little Debbie?

November 6, 2017

“Spice Up Your Cinco” with the Most Interesting Man in the...

May 5, 2017

MOST DISCUSSED

Making A Motaur: Behind The Scenes With Progressive Insurance’s Mythical Character

Heather Taylor - June 18, 2019

What, exactly, is a Motaur? Imagine the mystical imagery that surrounds the half-human, half-horse creatures in Greek mythology.

How LiMu Emu & Doug Became Liberty Mutual’s Spokescharacter Duo

July 28, 2021

Meet the Serta Counting Sheep

October 10, 2017