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The Sleepytime Bear Wakes Up!

Heather Taylor - November 3, 2021

How Celestial Seasonings’ Sleepytime Bear Became a Tea Icon

Ready to Reverse Trick-or-Treat with the Kool-Aid Man?

The Kool-Aid Man Is Back!

Breaking News: The Kool-Aid Man Is Missing!

The Untold Story of Nestlé’s Farfel the Dog

Heather Taylor - August 8, 2017

Celebrate National Root Beer Float Day with A&W’s Rooty!

Heather Taylor - August 7, 2017

Throwback: Squeezit

Heather Taylor - July 27, 2017

Throwback: Mountain Dew’s Willy the Hillbilly

Heather Taylor - June 12, 2017

The Legend of the Starbucks Siren

Heather Taylor - November 22, 2016

Throwback: Nesquik Bunny

Heather Taylor - October 5, 2016

Throwback: Hawaiian Punch’s Punchy

Heather Taylor - July 18, 2016

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POPULAR

How LiMu Emu & Doug Became Liberty Mutual’s Spokescharacter Duo

Heather Taylor - July 28, 2021

In 2019, global insurer Liberty Mutual entered the brand mascot space with their first spokescharacters LiMu Emu & Doug.

A Look Back at Choo-Choo Charlie’s Catchy Jingles

April 18, 2018

Microsoft’s Clippy Makes a Comeback as an Emoji

July 20, 2021

EDITORS PICKS

Which Characters Will Be At The 2018 Macy’s Thanksgiving Day Parade?

Heather Taylor - November 14, 2018

The 92nd Annual Macy’s Thanksgiving Day Parade is almost upon us!

A Fireside Chat with Charlie the Tuna, 2016’s alTUNAtive Presidential Candidate

October 11, 2016

7 Brand Mascots We Wish Would Take Over Our Social Media...

August 22, 2017

MOST DISCUSSED

Making A Motaur: Behind The Scenes With Progressive Insurance’s Mythical Character

Heather Taylor - June 18, 2019

What, exactly, is a Motaur? Imagine the mystical imagery that surrounds the half-human, half-horse creatures in Greek mythology.

Looking Back at Quake, Quisp’s Biggest Rival

May 10, 2018

Meet the Serta Counting Sheep

October 10, 2017