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The Sleepytime Bear Wakes Up!

Heather Taylor - November 3, 2021

How Celestial Seasonings’ Sleepytime Bear Became a Tea Icon

Ready to Reverse Trick-or-Treat with the Kool-Aid Man?

The Kool-Aid Man Is Back!

Breaking News: The Kool-Aid Man Is Missing!

The Untold Story of Nestlé’s Farfel the Dog

Heather Taylor - August 8, 2017
2

Celebrate National Root Beer Float Day with A&W’s Rooty!

Heather Taylor - August 7, 2017
0

Throwback: Squeezit

Heather Taylor - July 27, 2017
1

Throwback: Mountain Dew’s Willy the Hillbilly

Heather Taylor - June 12, 2017
0

The Legend of the Starbucks Siren

Heather Taylor - November 22, 2016
0

Throwback: Nesquik Bunny

Heather Taylor - October 5, 2016
0

Throwback: Hawaiian Punch’s Punchy

Heather Taylor - July 18, 2016
0
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POPULAR

The Panda Behind the World Wildlife Fund’s Logo

Heather Taylor - February 19, 2021
0
Since 1961, the World Wildlife Fund (WWF) has been one of the world’s leading conservation organizations. The role WWF plays on planet earth is a vital one, working in nearly 100 countries with more than five million supporters. WWF is helping people and nature thrive, working to combat the climate crisis, and to halt the degradation of the environment.

How Celestial Seasonings’ Sleepytime Bear Became a Tea Icon

December 21, 2020

Peperami Introduces Animal’s Meaty New Mates In “We Are Animal” Campaign

July 24, 2019

EDITORS PICKS

Meet Pualani, the Face of Hawaiian Airlines

Heather Taylor - July 19, 2017
0
Aloha, AW360 readers! If you’re ever flown via Hawaiian Airlines, you might be curious about the regal female face of the brand. Who is she? Fasten your seatbelts as we take you on a journey to discover the origins of Pualani, the Hawaiian Airlines icon, and her recent logo design refresh.

Chatting with Advertising’s Most Iconic Mascots

September 29, 2017

Design Evolution: Mr. Peanut

March 27, 2017

MOST DISCUSSED

Making A Motaur: Behind The Scenes With Progressive Insurance’s Mythical Character

Heather Taylor - June 18, 2019
47
What, exactly, is a Motaur? Imagine the mystical imagery that surrounds the half-human, half-horse creatures in Greek mythology.

How LiMu Emu & Doug Became Liberty Mutual’s Spokescharacter Duo

July 28, 2021

Meet the Serta Counting Sheep

October 10, 2017
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