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The Sleepytime Bear Wakes Up!

Heather Taylor - November 3, 2021

How Celestial Seasonings’ Sleepytime Bear Became a Tea Icon

Ready to Reverse Trick-or-Treat with the Kool-Aid Man?

The Kool-Aid Man Is Back!

Breaking News: The Kool-Aid Man Is Missing!

The Untold Story of Nestlé’s Farfel the Dog

Heather Taylor - August 8, 2017
3

Celebrate National Root Beer Float Day with A&W’s Rooty!

Heather Taylor - August 7, 2017
0

Throwback: Squeezit

Heather Taylor - July 27, 2017
1

Throwback: Mountain Dew’s Willy the Hillbilly

Heather Taylor - June 12, 2017
0

The Legend of the Starbucks Siren

Heather Taylor - November 22, 2016
0

Throwback: Nesquik Bunny

Heather Taylor - October 5, 2016
0

Throwback: Hawaiian Punch’s Punchy

Heather Taylor - July 18, 2016
0
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POPULAR

Whale of a Tale: Behind the Vineyard Vines Smiling Whale Logo

Heather Taylor - June 29, 2021
2
If you’ve ever been to a Vineyard Vines storefront or browsed the website for the popular apparel and accessory company, chances are you may recognize their grinning, pink whale logo. What you may not know, however, is that there is a rich history behind this whale and the company.

How LiMu Emu & Doug Became Liberty Mutual’s Spokescharacter Duo

July 28, 2021

Making A Motaur: Behind The Scenes With Progressive Insurance’s Mythical Character

June 18, 2019

EDITORS PICKS

The Tale of Skiro the Squirrel

Heather Taylor - March 17, 2017
0
Ciao, AW readers! We’re jetting off to Italy today to visit a family business called Rigoni di Asiago. This is the brand responsible for giving the world three delicious jams and spreads: Fiordifutta (a light fruit preserve), DolceDì (a natural sweetener), and Nocciolata (a hazelnut and chocolate spread).

Meet the Tokyo 2020 Games Mascots!

March 1, 2018

Throwback: Mr. Bubble

February 20, 2018

MOST DISCUSSED

Making A Motaur: Behind The Scenes With Progressive Insurance’s Mythical Character

Heather Taylor - June 18, 2019
47
What, exactly, is a Motaur? Imagine the mystical imagery that surrounds the half-human, half-horse creatures in Greek mythology.

How LiMu Emu & Doug Became Liberty Mutual’s Spokescharacter Duo

July 28, 2021

Looking Back at Quake, Quisp’s Biggest Rival

May 10, 2018
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