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The Serta Counting Sheep Return To Serenade “All The Comforters” In New Ad Campaign

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Whatever Happened to Play-Doh Pete?

Heather Taylor - March 26, 2018
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If you grew up with Hasbro’s Play-Doh, chances are you probably remember the little guy clad in the red beret on the packaging.

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Recapping Advertising Week: Brand Mascot Edition

Heather Taylor - October 3, 2017
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My mission at #AWNewYork was simple. I was a brand mascot anthropologist, observing icons like the Kool-Aid Man, Chester the Cheetah, and Mr. Peanut as they made their way through the Big Apple.

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Making A Motaur: Behind The Scenes With Progressive Insurance’s Mythical Character

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What, exactly, is a Motaur? Imagine the mystical imagery that surrounds the half-human, half-horse creatures in Greek mythology.

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