Household Products
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Whatever Happened to Play-Doh Pete?
If you grew up with Hasbro’s Play-Doh, chances are you probably remember the little guy clad in the red beret on the packaging.
EDITORS PICKS
Recapping Advertising Week: Brand Mascot Edition
My mission at #AWNewYork was simple. I was a brand mascot anthropologist, observing icons like the Kool-Aid Man, Chester the Cheetah, and Mr. Peanut as they made their way through the Big Apple.
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Making A Motaur: Behind The Scenes With Progressive Insurance’s Mythical Character
What, exactly, is a Motaur? Imagine the mystical imagery that surrounds the half-human, half-horse creatures in Greek mythology.
