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13 Brand Mascots Heading To The Macy’s Thanksgiving Day Parade 2024

Heather Taylor - November 12, 2024

Every Brand Mascot Coming To The 97th Macy’s Thanksgiving Day Parade

AW Throwback: McDonald’s CosMc

Design Evolution: Sunny, Raisin Bran’s Mascot

How To Redesign Chicken of the Sea’s Catalina After Two Decades

All About Snap, Crackle, and Pop from Rice Krispies

Heather Taylor - June 26, 2017
2

The History of the NBC Peacock

Heather Taylor - June 20, 2017
3

Throwback: Mountain Dew’s Willy the Hillbilly

Heather Taylor - June 12, 2017
0

11 Brand Mascots Advertising Pros Would Road Trip With

Heather Taylor - June 7, 2017
0

Celebrating 40 Years of Fun with Chuck E. Cheese

Heather Taylor - June 5, 2017
0

Behind the Icons: Carol H. Williams

Heather Taylor - May 23, 2017
0

How the Crash Test Dummies Revolutionized Seat Belt Safety

Heather Taylor - May 18, 2017
0

Throwback: Sprinkle Spangles

Heather Taylor - May 15, 2017
0

The Real Life Inspiration Behind the Sun-Maid Girl

Heather Taylor - May 8, 2017
0

“Spice Up Your Cinco” with the Most Interesting Man in the...

Heather Taylor - May 5, 2017
1
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POPULAR

Breakfast Breakthrough: How Eggo Made a Major Comeback in Stranger Things

Heather Taylor - October 23, 2017
0
In 2016, a young girl called Eleven wandered into a grocery store and openly shoplifted four boxes of Kellogg’s Eggo waffles.

AW Throwback: Swiss Miss

October 21, 2019

5 Fun Facts About Snuggle Bear

November 22, 2021

EDITORS PICKS

How Vinnie the “Danda” Was Created for Fox’s Biscuits

Heather Taylor - March 13, 2018
0
Part dog, part panda, 100% wise guy. Fans of Fox’s Biscuits may recall that in 2008 the brand debuted a TV advert campaign directed by Garth Jennings starring a mascot named Vinnie.

Introducing Jane Walker, the First Female Iteration for Johnnie Walker Black...

March 1, 2018

AWEurope Throwback: The Country Life Buttermen

May 3, 2021

MOST DISCUSSED

Making A Motaur: Behind The Scenes With Progressive Insurance’s Mythical Character

Heather Taylor - June 18, 2019
47
What, exactly, is a Motaur? Imagine the mystical imagery that surrounds the half-human, half-horse creatures in Greek mythology.

How LiMu Emu & Doug Became Liberty Mutual’s Spokescharacter Duo

July 28, 2021

Meet the Serta Counting Sheep

October 10, 2017
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