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Looking For a New Job? Become a PLANTERS Peanutter or Oscar Mayer Hotdogger!

Heather Taylor - January 19, 2023

Countdown to the 2022 Macy’s Thanksgiving Day Parade!

Meet The 2022 Madison Avenue Walk of Fame Brand Mascot Winners!

What Was It Like to Work on the Last Pillsbury Stop-Motion Animated Commercials?

What are Brand Mascots Tweeting About in Summer 2022?

Throwback: Kellogg’s Cornelius Rooster

Heather Taylor - November 10, 2016
2

The Spooktacular Origins of Monster Cereals

Heather Taylor - October 27, 2016
0

What Will the New Most Interesting Man in the World Do...

Heather Taylor - October 26, 2016
0

Why Brand Mascots Go Gaga for Cereal

Heather Taylor - October 24, 2016
2

A Fireside Chat with Charlie the Tuna, 2016’s alTUNAtive Presidential Candidate

Heather Taylor - October 11, 2016
0

Throwback: Nesquik Bunny

Heather Taylor - October 5, 2016
0

Presenting the 2016 Madison Avenue Walk of Fame Winners!

Heather Taylor - September 28, 2016
0

Lasagna, Mixtapes, and Kanye West: In Conversation With Hamburger Helper’s Lefty

Heather Taylor - September 22, 2016
0

2013 Madison Avenue Walk of Fame Winner Profiles

Heather Taylor - September 19, 2016
0

2012 Madison Avenue Walk of Fame Winner Profiles

Heather Taylor - September 16, 2016
0
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POPULAR

The Raid Bugs: Characters We Love To Hate

Heather Taylor - June 10, 2019
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Nobody loves summertime more than bugs, especially the Raid Bugs.

See Every Olympic and Paralympic Mascot Ahead of Tokyo 2020

April 19, 2021

Who Are Cracker Jack’s Sailor Jack and Bingo?

July 25, 2017

EDITORS PICKS

The Advertising Week Twitter Chat on Icons

Heather Taylor - April 12, 2017
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In celebration of the 1 year anniversary of Advertising Week’s Icon Blog, our esteemed icon blogger Heather Taylor took to Twitter for an hour on Wednesday to converse about brand mascots, past, present, and future.

Looking Back at Buddy Lee’s Blockbuster ‘Man of Action’ Ad Campaign

April 9, 2018

How the Clydesdales Became The Symbols of Budweiser

December 13, 2017

MOST DISCUSSED

Making A Motaur: Behind The Scenes With Progressive Insurance’s Mythical Character

Heather Taylor - June 18, 2019
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What, exactly, is a Motaur? Imagine the mystical imagery that surrounds the half-human, half-horse creatures in Greek mythology.

How LiMu Emu & Doug Became Liberty Mutual’s Spokescharacter Duo

July 28, 2021

Meet the Serta Counting Sheep

October 10, 2017
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