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13 Brand Mascots Heading To The Macy’s Thanksgiving Day Parade 2024

Heather Taylor - November 12, 2024

Every Brand Mascot Coming To The 97th Macy’s Thanksgiving Day Parade

AW Throwback: McDonald’s CosMc

Design Evolution: Sunny, Raisin Bran’s Mascot

How To Redesign Chicken of the Sea’s Catalina After Two Decades

Design Evolution: Quaker Man

Heather Taylor - December 13, 2016
1

13 Holiday Mascot Campaigns That’ll Make Spirits Merry and Bright

Heather Taylor - December 6, 2016
0

4 Trivia Tidbits About Twitter’s Social Media Icons, Revealed

Heather Taylor - November 30, 2016
0

The Legend of the Starbucks Siren

Heather Taylor - November 22, 2016
0

20 Brand Mascots We’d Invite to Thanksgiving

Heather Taylor - November 21, 2016
0

Throwback: Kellogg’s Cornelius Rooster

Heather Taylor - November 10, 2016
2

The Spooktacular Origins of Monster Cereals

Heather Taylor - October 27, 2016
0

What Will the New Most Interesting Man in the World Do...

Heather Taylor - October 26, 2016
0

Why Brand Mascots Go Gaga for Cereal

Heather Taylor - October 24, 2016
2

A Fireside Chat with Charlie the Tuna, 2016’s alTUNAtive Presidential Candidate

Heather Taylor - October 11, 2016
0
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POPULAR

How LiMu Emu & Doug Became Liberty Mutual’s Spokescharacter Duo

Heather Taylor - July 28, 2021
10
In 2019, global insurer Liberty Mutual entered the brand mascot space with their first spokescharacters LiMu Emu & Doug.

Finding McDonaldland: Meet Ronald McDonald’s Friends! (Pt. 1)

September 7, 2017

Design Evolution: Sour Patch Kids

May 16, 2022

EDITORS PICKS

2011 Madison Avenue Walk of Fame Winner Profiles

Heather Taylor - September 14, 2016
0
As part of our countdown to Advertising Week 2016 in New York City and this year's Madison Avenue Walk of Fame, we're profiling the winners from the past 12 years; here are the winners from 2011.

What Was It Like to Work on the Last Pillsbury Stop-Motion...

August 28, 2022

Why Does This Koala Hate Qantas Airways?

May 29, 2018

MOST DISCUSSED

Making A Motaur: Behind The Scenes With Progressive Insurance’s Mythical Character

Heather Taylor - June 18, 2019
47
What, exactly, is a Motaur? Imagine the mystical imagery that surrounds the half-human, half-horse creatures in Greek mythology.

How LiMu Emu & Doug Became Liberty Mutual’s Spokescharacter Duo

July 28, 2021

Looking Back at Quake, Quisp’s Biggest Rival

May 10, 2018
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