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13 Brand Mascots Heading To The Macy’s Thanksgiving Day Parade 2024

Heather Taylor - November 12, 2024

Every Brand Mascot Coming To The 97th Macy’s Thanksgiving Day Parade

AW Throwback: McDonald’s CosMc

Design Evolution: Sunny, Raisin Bran’s Mascot

How To Redesign Chicken of the Sea’s Catalina After Two Decades

Who Was Delbert the La Choy Dragon?

Heather Taylor - May 16, 2018
1

The Green Giant Plants Himself in Times Square

Heather Taylor - May 11, 2018
0

Looking Back at Quake, Quisp’s Biggest Rival

Heather Taylor - May 10, 2018
9

A Very Musical Doughboy

Heather Taylor - May 7, 2018
0

From Sketch Cartoon to Brand Mascot: How Fido Dido Became the...

Heather Taylor - April 30, 2018
0

Putting the “Kool” Back in Kool-Aid

Heather Taylor - April 25, 2018
1

The Brief, Unusual Life of the Arby’s Oven Mitt

Heather Taylor - April 18, 2018
3

A Look Back at Choo-Choo Charlie’s Catchy Jingles

Heather Taylor - April 18, 2018
1

Behind the Icons: Ed Graham

Heather Taylor - April 16, 2018
0

Looking Back at Buddy Lee’s Blockbuster ‘Man of Action’ Ad Campaign

Heather Taylor - April 9, 2018
0
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POPULAR

The Panda Behind the World Wildlife Fund’s Logo

Heather Taylor - February 19, 2021
0
Since 1961, the World Wildlife Fund (WWF) has been one of the world’s leading conservation organizations. The role WWF plays on planet earth is a vital one, working in nearly 100 countries with more than five million supporters. WWF is helping people and nature thrive, working to combat the climate crisis, and to halt the degradation of the environment.

Meet the Hostess Gang!

June 4, 2018

Follow Your Nose: The Staying Power of Toucan Sam

July 18, 2018

EDITORS PICKS

2006 Madison Avenue Walk of Fame Winner Profiles

Heather Taylor - August 30, 2016
0
As part of our countdown to Advertising Week 2016 in New York City and this year's Madison Avenue Walk of Fame, we're profiling the winners from the past 12 years; here are the winners from 2006.

Who is Captain Morgan?

August 16, 2017

Lasagna, Mixtapes, and Kanye West: In Conversation With Hamburger Helper’s Lefty

September 22, 2016

MOST DISCUSSED

Making A Motaur: Behind The Scenes With Progressive Insurance’s Mythical Character

Heather Taylor - June 18, 2019
47
What, exactly, is a Motaur? Imagine the mystical imagery that surrounds the half-human, half-horse creatures in Greek mythology.

How LiMu Emu & Doug Became Liberty Mutual’s Spokescharacter Duo

July 28, 2021

Meet the Serta Counting Sheep

October 10, 2017
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