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13 Brand Mascots Heading To The Macy’s Thanksgiving Day Parade 2024

Heather Taylor - November 12, 2024

Every Brand Mascot Coming To The 97th Macy’s Thanksgiving Day Parade

AW Throwback: McDonald’s CosMc

Design Evolution: Sunny, Raisin Bran’s Mascot

How To Redesign Chicken of the Sea’s Catalina After Two Decades

Who Was Delbert the La Choy Dragon?

Heather Taylor - May 16, 2018
1

The Green Giant Plants Himself in Times Square

Heather Taylor - May 11, 2018
0

Looking Back at Quake, Quisp’s Biggest Rival

Heather Taylor - May 10, 2018
9

A Very Musical Doughboy

Heather Taylor - May 7, 2018
0

From Sketch Cartoon to Brand Mascot: How Fido Dido Became the...

Heather Taylor - April 30, 2018
0

Putting the “Kool” Back in Kool-Aid

Heather Taylor - April 25, 2018
1

The Brief, Unusual Life of the Arby’s Oven Mitt

Heather Taylor - April 18, 2018
3

A Look Back at Choo-Choo Charlie’s Catchy Jingles

Heather Taylor - April 18, 2018
1

Behind the Icons: Ed Graham

Heather Taylor - April 16, 2018
0

Looking Back at Buddy Lee’s Blockbuster ‘Man of Action’ Ad Campaign

Heather Taylor - April 9, 2018
0
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POPULAR

Breakfast Breakthrough: How Eggo Made a Major Comeback in Stranger Things

Heather Taylor - October 23, 2017
0
In 2016, a young girl called Eleven wandered into a grocery store and openly shoplifted four boxes of Kellogg’s Eggo waffles.

AW Throwback: Swiss Miss

October 21, 2019

5 Fun Facts About Snuggle Bear

November 22, 2021

EDITORS PICKS

What’s Inside the Advertising Icon Museum?

Heather Taylor - September 14, 2018
1
There are many unusual things one can view at museums, but it’s highly unlikely that guests will catch glimpses of Tony the Tiger, Morris the Cat, or Mr. Peanut during their visit.

Design Evolution: Cap’n Crunch

July 18, 2016

Design Evolution: Quaker Man

December 13, 2016

MOST DISCUSSED

Making A Motaur: Behind The Scenes With Progressive Insurance’s Mythical Character

Heather Taylor - June 18, 2019
47
What, exactly, is a Motaur? Imagine the mystical imagery that surrounds the half-human, half-horse creatures in Greek mythology.

How LiMu Emu & Doug Became Liberty Mutual’s Spokescharacter Duo

July 28, 2021

Meet the Serta Counting Sheep

October 10, 2017
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