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13 Brand Mascots Heading To The Macy’s Thanksgiving Day Parade 2024

Heather Taylor - November 12, 2024

Every Brand Mascot Coming To The 97th Macy’s Thanksgiving Day Parade

AW Throwback: McDonald’s CosMc

Design Evolution: Sunny, Raisin Bran’s Mascot

How To Redesign Chicken of the Sea’s Catalina After Two Decades

5 Sweet Facts About Mr. Owl, the Tootsie Pop Mascot

Heather Taylor - April 5, 2018
1

Design Evolution: Air India Maharajah

Heather Taylor - April 2, 2018
0

The Energizer Bunny Landed a New Gig at PEEPS!

Heather Taylor - April 1, 2018
0

Cheesy Rider: A Look Back at the Cheetos Mouse

Heather Taylor - March 27, 2018
3

Whatever Happened to Play-Doh Pete?

Heather Taylor - March 26, 2018
0

Celebrating National Ravioli Day with Chef Boyardee

Heather Taylor - March 19, 2018
1

How Vinnie the “Danda” Was Created for Fox’s Biscuits

Heather Taylor - March 13, 2018
0

How Waldo the Wizard Became the Short-Lived Lucky Charms Mascot

Heather Taylor - March 13, 2018
0

Who is That Adorable One-Eyed Bear Mascot for TUI UK?

Heather Taylor - March 8, 2018
0

I Illustrate Mascots: Cap’n Crunch’s Makeover Artist Ed Griffin

Heather Taylor - March 7, 2018
3
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POPULAR

Design Evolution: Sour Patch Kids

Heather Taylor - May 16, 2022
1
Who are the Sour Patch Kids? Longtime fans of the famously sour then sweet candy may recall there used to be kids’ faces on packaging...

The Panda Behind the World Wildlife Fund’s Logo

February 19, 2021

A Look Back at Choo-Choo Charlie’s Catchy Jingles

April 18, 2018

EDITORS PICKS

Breaking News: The Planters NUTmobile Has Been Stolen!

Heather Taylor - July 14, 2017
0
Yes, loyal AW360 readers, you read that headline right — Mr. Peanut’s stylish, 27-foot NUTmobile has been reported stolen! We’ll be updating the story as we get more coverage on what’s going on, but here’s what we know so far about this nutty situation.

Breakfast Breakthrough: How Eggo Made a Major Comeback in Stranger Things

October 23, 2017

Behind the Icons: Ed Graham

April 16, 2018

MOST DISCUSSED

Making A Motaur: Behind The Scenes With Progressive Insurance’s Mythical Character

Heather Taylor - June 18, 2019
47
What, exactly, is a Motaur? Imagine the mystical imagery that surrounds the half-human, half-horse creatures in Greek mythology.

How LiMu Emu & Doug Became Liberty Mutual’s Spokescharacter Duo

July 28, 2021

Meet the Serta Counting Sheep

October 10, 2017
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