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Home Icons Throwback

Throwback

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AW Throwback: McDonald’s CosMc

Heather Taylor - July 31, 2023

Meet “The Real Mad Men of Chicago”

Advertising’s Secret Weapon? It’s The Brand Mascot

AW Throwback: The Dinty Moore Lumberjack

AWEurope Throwback: The Country Life Buttermen

How to Play Ice Hockey with Ronald McDonald

Heather Taylor - December 18, 2019
0

AW Throwback: Swiss Miss

Heather Taylor - October 21, 2019
0

Halloween Throwback: “Scared Silly” With McDonald’s McNugget Buddies!

Heather Taylor - October 30, 2018
0

The Delicious One’s Comeback: How Amusement Park Made the Wienerschnitzel Icon’s...

Heather Taylor - August 16, 2018
1

Throwback: Mr. Bubble

Heather Taylor - February 20, 2018
1

Throwback: Wally Bird from Western Airlines

Heather Taylor - January 23, 2018
2

Throwback: The M&M’s Candy Man

Heather Taylor - December 4, 2017
0

Throwback: Charmin’s Mr. Whipple

Heather Taylor - October 31, 2017
1

Throwback: Squeezit

Heather Taylor - July 27, 2017
1

Throwback: Mountain Dew’s Willy the Hillbilly

Heather Taylor - June 12, 2017
0
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POPULAR

Microsoft’s Clippy Makes a Comeback as an Emoji

Heather Taylor - July 20, 2021
2
Remember Clippy — or more formally Clippit, the enthusiastic paperclip assistant in Microsoft’s Office Suite? On July 14, 2021, Microsoft tweeted that if a photo of Clippy received 20k likes the company would replace the paperclip emoji in Microsoft 365 with Clippy’s likeness.

How LiMu Emu & Doug Became Liberty Mutual’s Spokescharacter Duo

July 28, 2021

The Marvelous Life Of The Little Utz Girl

January 30, 2019

EDITORS PICKS

Top 5 Memorable Moments When Mascots Met Santa Claus

Heather Taylor - December 12, 2019
0
With a twinkle in our eye, we’ve ranked the five most memorable ad campaigns revealing how advertising’s most iconic characters met Santa Claus.

Finding McDonaldland: Meet Ronald McDonald’s Friends! (Pt. 1)

September 7, 2017

Who (or What) is ampm’s Toomgis?

January 9, 2018

MOST DISCUSSED

Making A Motaur: Behind The Scenes With Progressive Insurance’s Mythical Character

Heather Taylor - June 18, 2019
47
What, exactly, is a Motaur? Imagine the mystical imagery that surrounds the half-human, half-horse creatures in Greek mythology.

Rock the Vote at the 2019 Madison Avenue Walk of Fame...

September 2, 2019

Meet the Serta Counting Sheep

October 10, 2017
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