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Rock the Vote at the 2019 Madison Avenue Walk of Fame Awards!

Heather Taylor - September 2, 2019

The Winners Of The 2018 Walk of Fame Icon Awards!

The 2018 Madison Avenue Walk of Fame Icon Awards Gala!

Cast Your Vote for the Madison Avenue Walk of Fame!

Presenting the 2017 Madison Avenue Walk of Fame Winners!

Why We Vote for Mascots Every Year

Heather Taylor - September 7, 2017
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Presenting the 2016 Madison Avenue Walk of Fame Winners!

Heather Taylor - September 28, 2016
0

2013 Madison Avenue Walk of Fame Winner Profiles

Heather Taylor - September 19, 2016
0

2012 Madison Avenue Walk of Fame Winner Profiles

Heather Taylor - September 16, 2016
0

2011 Madison Avenue Walk of Fame Winner Profiles

Heather Taylor - September 14, 2016
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2010 Madison Avenue Walk of Fame Winner Profiles

Heather Taylor - September 12, 2016
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2009 Madison Avenue Walk of Fame Winner Profiles

Heather Taylor - September 8, 2016
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2008 Madison Avenue Walk of Fame Winner Profiles

Heather Taylor - September 6, 2016
0

2007 Madison Avenue Walk of Fame Winner Profiles

Heather Taylor - September 2, 2016
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2006 Madison Avenue Walk of Fame Winner Profiles

Heather Taylor - August 30, 2016
0
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How LiMu Emu & Doug Became Liberty Mutual’s Spokescharacter Duo

Heather Taylor - July 28, 2021
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In 2019, global insurer Liberty Mutual entered the brand mascot space with their first spokescharacters LiMu Emu & Doug.

Design Evolution: Sour Patch Kids

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The Marvelous Life Of The Little Utz Girl

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EDITORS PICKS

13 Biggest Brand Mascot Stories of 2016

Heather Taylor - December 22, 2016
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It’s a brand mascot’s world and we’re just living in it. Here’s a refresher on our favorite stories from 2016 starring these familiar faces (with a couple of fresh ones in between!).

What Was It Like to Work on the Last Pillsbury Stop-Motion...

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Why Does This Koala Hate Qantas Airways?

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Making A Motaur: Behind The Scenes With Progressive Insurance’s Mythical Character

Heather Taylor - June 18, 2019
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What, exactly, is a Motaur? Imagine the mystical imagery that surrounds the half-human, half-horse creatures in Greek mythology.

How LiMu Emu & Doug Became Liberty Mutual’s Spokescharacter Duo

July 28, 2021

Meet the Serta Counting Sheep

October 10, 2017
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