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Sneak Peek: Carmella Creeper Joins The Monsters Cereals As First Female...

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They’re ALIVE! McDonald’s Brings Back Its Iconic Halloween Pails

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The Rice Krispies’ Brand Mascots Are Ready for Halloween!

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7 Spooktacular Commercials Featuring Brand Mascots Celebrating Halloween

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Monster Mash Cereal, Starring Every Monster Cereals Icon, is Coming in...

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Ready to Reverse Trick-or-Treat with the Kool-Aid Man?

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How Karlee Morse is Bringing the Monster Cereals Icons to Ghoulish...

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The GEICO Gecko Explores A Spooky Attic – Here’s What Happens

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What Am I Gonna Be For Halloween? Making The 1995 McDonald’s...

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Halloween Throwback: “Scared Silly” With McDonald’s McNugget Buddies!

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Pop-Tarts Unveils First-Ever Edible Mascot During 2023 Pop-Tarts Bowl

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What happens when you pair Pop-Tarts with college football? You get the sweet combination of the 2023 Pop-Tarts Bowl meets college football’s first edible...

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A Look Back at Choo-Choo Charlie’s Catchy Jingles

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He wore a blue and white striped conductor’s hat, couldn’t have been more than 10-years-old, and was able to engineer a train entirely by using… a box of Good & Plenty?

How Celestial Seasonings’ Sleepytime Bear Became a Tea Icon

Design Evolution: Sunny, Raisin Bran’s Mascot

EDITORS PICKS

Why Brand Mascots Go Gaga for Cereal

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Try to think of a cereal spokescharacter who isn’t insanely jazzed about breakfast.

Why The Ad Industry Will Always Need Brand Mascots

Celebrate Earth Day and Get to Know Smokey Bear with These...

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Making A Motaur: Behind The Scenes With Progressive Insurance’s Mythical Character

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What, exactly, is a Motaur? Imagine the mystical imagery that surrounds the half-human, half-horse creatures in Greek mythology.

Rock the Vote at the 2019 Madison Avenue Walk of Fame...

Looking Back at Quake, Quisp’s Biggest Rival

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