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13 Brand Mascots Heading To The Macy’s Thanksgiving Day Parade 2024

Heather Taylor - November 12, 2024

Every Brand Mascot Coming To The 97th Macy’s Thanksgiving Day Parade

AW Throwback: McDonald’s CosMc

Design Evolution: Sunny, Raisin Bran’s Mascot

How To Redesign Chicken of the Sea’s Catalina After Two Decades

How Fudgie the Whale Became “Fudgie the Beer”

Heather Taylor - June 19, 2018
0

Meet the Official Mascot for the 2018 FIFA World Cup, Zabivaka!

Heather Taylor - June 14, 2018
0

The Many Funny Faces of the Jif Jaf Biscuits

Heather Taylor - June 13, 2018
0

The Keebler Elves Head to NYC to Debut Hollow Tree Pop-Up...

Heather Taylor - June 12, 2018
0

Remembering Kate Spade’s Most Iconic Advertisements

Heather Taylor - June 6, 2018
0

Meet the Hostess Gang!

Heather Taylor - June 4, 2018
2

Why Does This Koala Hate Qantas Airways?

Heather Taylor - May 29, 2018
0

Doggone It! The Most Memorable Real-Life Dogs in Advertising

Heather Taylor - May 29, 2018
0

What It’s Like to Trek the World with Travelocity’s Roaming Gnome

Heather Taylor - May 23, 2018
1

Otter Pops Achieves Gender Balance With New Mascots

Heather Taylor - May 21, 2018
0
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POPULAR

How LiMu Emu & Doug Became Liberty Mutual’s Spokescharacter Duo

Heather Taylor - July 28, 2021
9
In 2019, global insurer Liberty Mutual entered the brand mascot space with their first spokescharacters LiMu Emu & Doug.

How Celestial Seasonings’ Sleepytime Bear Became a Tea Icon

December 21, 2020

Design Evolution: Sour Patch Kids

May 16, 2022

EDITORS PICKS

The Secret Life of Mr. Jelly Belly

Heather Taylor - April 20, 2017
1
He’s cherry red with a big grin on his face and just as sweet as the candy he was created after. Who else could we be talking about but Mr. Jelly Belly, the official mascot for Jelly Belly jelly beans?

A Very Monster Cereals Halloween

October 30, 2017

Meet the Official Mascot for the 2018 FIFA World Cup, Zabivaka!

June 14, 2018

MOST DISCUSSED

Making A Motaur: Behind The Scenes With Progressive Insurance’s Mythical Character

Heather Taylor - June 18, 2019
47
What, exactly, is a Motaur? Imagine the mystical imagery that surrounds the half-human, half-horse creatures in Greek mythology.

Looking Back at Quake, Quisp’s Biggest Rival

May 10, 2018

Meet the Serta Counting Sheep

October 10, 2017
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