Heather Taylor
Icon Researcher & Blogger at Advertising Week
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The Panda Behind the World Wildlife Fund’s Logo
Since 1961, the World Wildlife Fund (WWF) has been one of the world’s leading conservation organizations. The role WWF plays on planet earth is a vital one, working in nearly 100 countries with more than five million supporters. WWF is helping people and nature thrive, working to combat the climate crisis, and to halt the degradation of the environment.
EDITORS PICKS
Oral History: Calabash Animation (Part 2)
What do a dinner table full of characters, an oven mitt on a quest for Italian flavor, a giant dribbling a basketball, and a heart-smart tuna all have in common? Each is a different brand mascot brought to life for advertising campaigns by the creatives at Calabash Animation.
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Making A Motaur: Behind The Scenes With Progressive Insurance’s Mythical Character
What, exactly, is a Motaur? Imagine the mystical imagery that surrounds the half-human, half-horse creatures in Greek mythology.
