Heather Taylor
Icon Researcher & Blogger at Advertising Week
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Meet Tencent’s QQ Penguin
What’s black, white, and winking all over? It’s none other than the QQ Penguin, the adorable brand mascot behind Tencent QQ.
EDITORS PICKS
How An Airport Delay Led to McGruff’s Creation
Most brand mascots tend to be created at tables and desks, inside of homes and advertising agencies — not airport lounges.
MOST DISCUSSED
Making A Motaur: Behind The Scenes With Progressive Insurance’s Mythical Character
What, exactly, is a Motaur? Imagine the mystical imagery that surrounds the half-human, half-horse creatures in Greek mythology.
