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Design Evolution: Sour Patch Kids

Heather Taylor - May 16, 2022

Cracker Jack Adds a New Face to Its Roster With Cracker Jill

The Budweiser Clydesdales Head to Super Bowl LVI

Will Chester Cheetah Make a Cheetos Cameo During the Super Bowl?

M&M’S Redesigns Its Brand Mascots and Builds an Inclusive World “For All Funkind”

First Look: Mr. Peanut Returns for Planters Super Bowl LIV Spot

Heather Taylor - January 16, 2020

Top 5 Memorable Moments When Mascots Met Santa Claus

Heather Taylor - December 12, 2019

How Richard the Nutcracker Became Mr. Peanut’s Rival

Heather Taylor - December 5, 2019

Mr. Peanut and Jonathan Van Ness Shell Out Grooming Advice To...

Heather Taylor - October 24, 2019

Celebrating 75 Years With Chiquita’s Miss Chiquita

Heather Taylor - September 24, 2019

How Orville Redenbacher Perfected A Popcorn Hybrid That Changed Gourmet Popcorn

Heather Taylor - September 18, 2019

How Webster The Duck Became The Face of Drake’s Cakes

Heather Taylor - August 27, 2019

Chester Cheetah Becomes First Brand Icon To Portray Colonel Sanders

Heather Taylor - July 1, 2019

The Queen Behind Wilhelmina Mints

Heather Taylor - June 26, 2019

Mr. Peanut Debuts First-Ever Line Of Pumped Up Kicks

Heather Taylor - June 19, 2019

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POPULAR

A Look Back at Choo-Choo Charlie’s Catchy Jingles

Heather Taylor - April 18, 2018

He wore a blue and white striped conductor’s hat, couldn’t have been more than 10-years-old, and was able to engineer a train entirely by using… a box of Good & Plenty?

Whale of a Tale: Behind the Vineyard Vines Smiling Whale Logo

June 29, 2021

How LiMu Emu & Doug Became Liberty Mutual’s Spokescharacter Duo

July 28, 2021

EDITORS PICKS

Geoffrey the Giraffe, the Toys”R”Us Icon, is Heading on a World...

Heather Taylor - May 25, 2022

We did not have this delightful news on our 2022 brand mascot bingo card. Geoffrey the Giraffe, the formerly retired brand mascot at Toys"R"Us,...

The Brief, Unusual Life of the Arby’s Oven Mitt

April 18, 2018

The Metro Goldwyn Mayer Lion Evolves for the Modern Age

April 9, 2021

MOST DISCUSSED

Making A Motaur: Behind The Scenes With Progressive Insurance’s Mythical Character

Heather Taylor - June 18, 2019

What, exactly, is a Motaur? Imagine the mystical imagery that surrounds the half-human, half-horse creatures in Greek mythology.

How LiMu Emu & Doug Became Liberty Mutual’s Spokescharacter Duo

July 28, 2021

Meet the Serta Counting Sheep

October 10, 2017