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Candy & Snacks

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Design Evolution: Sour Patch Kids

Heather Taylor - May 16, 2022

Cracker Jack Adds a New Face to Its Roster With Cracker Jill

The Budweiser Clydesdales Head to Super Bowl LVI

Will Chester Cheetah Make a Cheetos Cameo During the Super Bowl?

M&M’S Redesigns Its Brand Mascots and Builds an Inclusive World “For All Funkind”

First Look: Mr. Peanut Returns for Planters Super Bowl LIV Spot

Heather Taylor - January 16, 2020
0

Top 5 Memorable Moments When Mascots Met Santa Claus

Heather Taylor - December 12, 2019
0

How Richard the Nutcracker Became Mr. Peanut’s Rival

Heather Taylor - December 5, 2019
0

Mr. Peanut and Jonathan Van Ness Shell Out Grooming Advice To...

Heather Taylor - October 24, 2019
0

Celebrating 75 Years With Chiquita’s Miss Chiquita

Heather Taylor - September 24, 2019
0

How Orville Redenbacher Perfected A Popcorn Hybrid That Changed Gourmet Popcorn

Heather Taylor - September 18, 2019
1

How Webster The Duck Became The Face of Drake’s Cakes

Heather Taylor - August 27, 2019
0

Chester Cheetah Becomes First Brand Icon To Portray Colonel Sanders

Heather Taylor - July 1, 2019
0

The Queen Behind Wilhelmina Mints

Heather Taylor - June 26, 2019
4

Mr. Peanut Debuts First-Ever Line Of Pumped Up Kicks

Heather Taylor - June 19, 2019
0
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POPULAR

The Panda Behind the World Wildlife Fund’s Logo

Heather Taylor - February 19, 2021
0
Since 1961, the World Wildlife Fund (WWF) has been one of the world’s leading conservation organizations. The role WWF plays on planet earth is a vital one, working in nearly 100 countries with more than five million supporters. WWF is helping people and nature thrive, working to combat the climate crisis, and to halt the degradation of the environment.

How LiMu Emu & Doug Became Liberty Mutual’s Spokescharacter Duo

July 28, 2021

A Look Back at Choo-Choo Charlie’s Catchy Jingles

April 18, 2018

EDITORS PICKS

Creating the Characters: Moz the Monster for John Lewis

Heather Taylor - December 15, 2017
0
Few televised spots are as anticipated each year as the Christmas ads from UK retailer John Lewis. This year’s campaign is no exception, as the world was introduced to Moz the Monster.

The Green Giant Plants Himself in Times Square

May 11, 2018

Throwback: Wally Bird from Western Airlines

January 23, 2018

MOST DISCUSSED

Making A Motaur: Behind The Scenes With Progressive Insurance’s Mythical Character

Heather Taylor - June 18, 2019
47
What, exactly, is a Motaur? Imagine the mystical imagery that surrounds the half-human, half-horse creatures in Greek mythology.

How LiMu Emu & Doug Became Liberty Mutual’s Spokescharacter Duo

July 28, 2021

Meet the Serta Counting Sheep

October 10, 2017
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