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Pop-Tarts Unveils First-Ever Edible Mascot During 2023 Pop-Tarts Bowl

Heather Taylor - November 28, 2023

Get To Know Pop-Tarts’ Agents of Crazy Good Characters!

Ernie and the Keebler Elves Hit the Road, Spread Magic for Families Everywhere in New “Magic Is Here” Campaign

Fudgie the Whale and Cookie Puss Need Your Vote For the Next Carvel Icon!

Meet The Sea Monsters!

Mr. Peanut’s New Design Highlights the Mascot at His Best in...

Heather Taylor - May 24, 2021
1

Dream Job Alert! Become a Peanutter with Mr. Peanut and Planters

Heather Taylor - February 11, 2021
0

Dan Levy Promises Not to Eat M&M’S in Super Bowl LV...

Heather Taylor - February 3, 2021
0

Mr. Peanut Shells Out Millions — But Not for Super Bowl...

Heather Taylor - February 1, 2021
0

Yellow Hosts M&M’s Super Bowl Premiere — Via Zoom!

Heather Taylor - January 27, 2021
0

Peanut Jr. Grows Into Bart For the 2020 Holiday Season

Heather Taylor - December 8, 2020
0

Pringles Debuts A New “Glow Up” Design For Mr. P

Heather Taylor - December 4, 2020
0

1908 Candy’s Alexander the Grape Launches “Make America Grape Again” Campaign

Heather Taylor - October 21, 2020
4

M&M’S Spokescandies Change Colors in Sweet Social Distancing Tribute

Heather Taylor - July 28, 2020
0

Do You Remember Sydney and Duncan, The Dunkaroos Brand Mascots?

Heather Taylor - May 4, 2020
0
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POPULAR

Design Evolution: Sour Patch Kids

Heather Taylor - May 16, 2022
1
Who are the Sour Patch Kids? Longtime fans of the famously sour then sweet candy may recall there used to be kids’ faces on packaging...

A Look Back at Choo-Choo Charlie’s Catchy Jingles

April 18, 2018

The Raid Bugs: Characters We Love To Hate

June 10, 2019

EDITORS PICKS

How the Clydesdales Became The Symbols of Budweiser

Heather Taylor - December 13, 2017
0
For more than 80 years, the Clydesdales have been icons on behalf of the brand’s brew dating from the Prohibition era to Super Bowl Sunday.

Design Evolution: Sunny, Raisin Bran’s Mascot

June 21, 2023

Carvel’s Fudgie the Whale Turns 40! Peek into His Cool World

June 29, 2017

MOST DISCUSSED

Making A Motaur: Behind The Scenes With Progressive Insurance’s Mythical Character

Heather Taylor - June 18, 2019
47
What, exactly, is a Motaur? Imagine the mystical imagery that surrounds the half-human, half-horse creatures in Greek mythology.

How LiMu Emu & Doug Became Liberty Mutual’s Spokescharacter Duo

July 28, 2021

Meet the Serta Counting Sheep

October 10, 2017
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