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Pop-Tarts Unveils First-Ever Edible Mascot During 2023 Pop-Tarts Bowl

Heather Taylor - November 28, 2023

Get To Know Pop-Tarts’ Agents of Crazy Good Characters!

Ernie and the Keebler Elves Hit the Road, Spread Magic for Families Everywhere in New “Magic Is Here” Campaign

Fudgie the Whale and Cookie Puss Need Your Vote For the Next Carvel Icon!

Meet The Sea Monsters!

Mr. Peanut’s New Design Highlights the Mascot at His Best in...

Heather Taylor - May 24, 2021
1

Dream Job Alert! Become a Peanutter with Mr. Peanut and Planters

Heather Taylor - February 11, 2021
0

Dan Levy Promises Not to Eat M&M’S in Super Bowl LV...

Heather Taylor - February 3, 2021
0

Mr. Peanut Shells Out Millions — But Not for Super Bowl...

Heather Taylor - February 1, 2021
0

Yellow Hosts M&M’s Super Bowl Premiere — Via Zoom!

Heather Taylor - January 27, 2021
0

Peanut Jr. Grows Into Bart For the 2020 Holiday Season

Heather Taylor - December 8, 2020
0

Pringles Debuts A New “Glow Up” Design For Mr. P

Heather Taylor - December 4, 2020
0

1908 Candy’s Alexander the Grape Launches “Make America Grape Again” Campaign

Heather Taylor - October 21, 2020
3

M&M’S Spokescandies Change Colors in Sweet Social Distancing Tribute

Heather Taylor - July 28, 2020
0

Do You Remember Sydney and Duncan, The Dunkaroos Brand Mascots?

Heather Taylor - May 4, 2020
0
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POPULAR

How LiMu Emu & Doug Became Liberty Mutual’s Spokescharacter Duo

Heather Taylor - July 28, 2021
7
In 2019, global insurer Liberty Mutual entered the brand mascot space with their first spokescharacters LiMu Emu & Doug.

A Look Back at Choo-Choo Charlie’s Catchy Jingles

April 18, 2018

Microsoft’s Clippy Makes a Comeback as an Emoji

July 20, 2021

EDITORS PICKS

All About Snap, Crackle, and Pop from Rice Krispies

Heather Taylor - June 26, 2017
2
One of the greatest mascot trios in advertising history lives in the cereal aisle of grocery stores, and yet they remain a mystery to so many breakfast enthusiasts. What do we really know about Snap, Crackle, and Pop, the faces behind Kellogg’s Rice Krispies?

Lasagna, Mixtapes, and Kanye West: In Conversation With Hamburger Helper’s Lefty

September 22, 2016

Oral History: Calabash Animation (Part 1)

April 18, 2017

MOST DISCUSSED

Making A Motaur: Behind The Scenes With Progressive Insurance’s Mythical Character

Heather Taylor - June 18, 2019
47
What, exactly, is a Motaur? Imagine the mystical imagery that surrounds the half-human, half-horse creatures in Greek mythology.

Meet the Serta Counting Sheep

October 10, 2017

Rock the Vote at the 2019 Madison Avenue Walk of Fame...

September 2, 2019
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