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Candy & Snacks

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Design Evolution: Sour Patch Kids

Heather Taylor - May 16, 2022

Cracker Jack Adds a New Face to Its Roster With Cracker Jill

The Budweiser Clydesdales Head to Super Bowl LVI

Will Chester Cheetah Make a Cheetos Cameo During the Super Bowl?

M&M’S Redesigns Its Brand Mascots and Builds an Inclusive World “For All Funkind”

First Look: Mr. Peanut Returns for Planters Super Bowl LIV Spot

Heather Taylor - January 16, 2020
0

Top 5 Memorable Moments When Mascots Met Santa Claus

Heather Taylor - December 12, 2019
0

How Richard the Nutcracker Became Mr. Peanut’s Rival

Heather Taylor - December 5, 2019
0

Mr. Peanut and Jonathan Van Ness Shell Out Grooming Advice To...

Heather Taylor - October 24, 2019
0

Celebrating 75 Years With Chiquita’s Miss Chiquita

Heather Taylor - September 24, 2019
0

How Orville Redenbacher Perfected A Popcorn Hybrid That Changed Gourmet Popcorn

Heather Taylor - September 18, 2019
1

How Webster The Duck Became The Face of Drake’s Cakes

Heather Taylor - August 27, 2019
0

Chester Cheetah Becomes First Brand Icon To Portray Colonel Sanders

Heather Taylor - July 1, 2019
0

The Queen Behind Wilhelmina Mints

Heather Taylor - June 26, 2019
4

Mr. Peanut Debuts First-Ever Line Of Pumped Up Kicks

Heather Taylor - June 19, 2019
0
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POPULAR

How LiMu Emu & Doug Became Liberty Mutual’s Spokescharacter Duo

Heather Taylor - July 28, 2021
11
In 2019, global insurer Liberty Mutual entered the brand mascot space with their first spokescharacters LiMu Emu & Doug.

A Look Back at Choo-Choo Charlie’s Catchy Jingles

April 18, 2018

Whale of a Tale: Behind the Vineyard Vines Smiling Whale Logo

June 29, 2021

EDITORS PICKS

This Calls for Tequila: In Conversation with Jonathan Goldsmith

Heather Taylor - January 30, 2018
1
He wins awards for best actor… before the movie has been released. He lands the cover of a magazine … every magazine. Astronomers name stars after him… making him the namesake of the sun.

How Fudgie the Whale Became “Fudgie the Beer”

June 19, 2018

They Build Character: Interview with Pat and Amy Giles of Danger...

March 7, 2017

MOST DISCUSSED

Making A Motaur: Behind The Scenes With Progressive Insurance’s Mythical Character

Heather Taylor - June 18, 2019
47
What, exactly, is a Motaur? Imagine the mystical imagery that surrounds the half-human, half-horse creatures in Greek mythology.

How LiMu Emu & Doug Became Liberty Mutual’s Spokescharacter Duo

July 28, 2021

Meet the Serta Counting Sheep

October 10, 2017
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