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Follow Your Nose: The Staying Power of Toucan Sam

Heather Taylor - July 18, 2018

Design Evolution: The Cheerios Kid and Sue

Tour de Trix: How the Trix Rabbit Finally Got to Eat His Own Cereal

How Waldo the Wizard Became the Short-Lived Lucky Charms Mascot

Whatever Happened to Gramps from Cocoa Puffs?

Tour Kellogg’s NYC With PopIcon!

Heather Taylor - October 10, 2018
0

Silly Rabbit! The Trix Rabbit Celebrates His 60th Anniversary

Heather Taylor - August 5, 2019
3

Behind the Monster Mash: The Monster Cereals Mascots Reunite in Behind...

Heather Taylor - August 16, 2021
1

Monsters! A Brief History of the Monster Cereals Icons

Heather Taylor - October 15, 2018
4

Monster Cereals Make A Haunting Return To Breakfast Aisles — With...

Heather Taylor - September 5, 2019
2

Lucky the Leprechaun Shares His Magical Origin Story in “The Magic...

Heather Taylor - February 28, 2022
0

Monster Cereals Present: Making The Monsters Go Disco!

Heather Taylor - October 29, 2018
1

8 Advertising Experts Reveal Their Favorite Cereal Brand Mascots

Heather Taylor - March 5, 2020
0

Frute Brute Returns to the Monster Cereals Lineup!

Heather Taylor - August 2, 2022
1

Dig It! All About The Honey Smacks Dig’em Frog

Heather Taylor - November 5, 2018
3
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POPULAR

Design Evolution: Sour Patch Kids

Heather Taylor - May 16, 2022
1
Who are the Sour Patch Kids? Longtime fans of the famously sour then sweet candy may recall there used to be kids’ faces on packaging...

Ken Stewart, Creator Of Coca-Cola Polar Bears, Reflects On Their 25th...

December 17, 2018

From Sketch Cartoon to Brand Mascot: How Fido Dido Became the...

April 30, 2018

EDITORS PICKS

Throwback: Mountain Dew’s Willy the Hillbilly

Heather Taylor - June 12, 2017
0
Developed in 1940s by Tennessee bottlers Barney and Ally Hartman, Mountain Dew is actually slang for “moonshine.” That’s right, folks — this soft drink was initially developed as a mixer for whiskey!

Cheesy Rider: A Look Back at the Cheetos Mouse

March 27, 2018

Design Evolution: Geoffrey the Giraffe of Toys“R”Us

October 17, 2017

MOST DISCUSSED

Making A Motaur: Behind The Scenes With Progressive Insurance’s Mythical Character

Heather Taylor - June 18, 2019
47
What, exactly, is a Motaur? Imagine the mystical imagery that surrounds the half-human, half-horse creatures in Greek mythology.

How LiMu Emu & Doug Became Liberty Mutual’s Spokescharacter Duo

July 28, 2021

Meet the Serta Counting Sheep

October 10, 2017
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