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Fast Food

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Jack Box Becomes First Restaurant Mascot To Be Included In PEOPLE Magazine’s Sexiest Man Alive Issue

Heather Taylor - November 15, 2023

Chuck E. Cheese Announces Animatronic Band’s Reunion – And Surprise Residency

October 32? Why The Quiznos Spongmonkeys Want To Extend October With a New Calendar Day

AW Throwback: McDonald’s CosMc

The Chick-fil-A Cows Are Back — And They Want Your Help On a “Code Moo” Mission

How Can Brands and Agencies Redefine Female Representation in Brand Mascots?

Heather Taylor - February 21, 2018
4

Every Brand Mascot Featured in Super Bowl 52

Heather Taylor - February 5, 2018
1

Gimme That ‘Za: The Wacky World of Pizza Mascots

Heather Taylor - November 13, 2017
0

Finding McDonaldland: Meet Ronald McDonald’s Friends! (Pt. 2)

Heather Taylor - September 13, 2017
1

Finding McDonaldland: Meet Ronald McDonald’s Friends! (Pt. 1)

Heather Taylor - September 7, 2017
2

Throwback: Mac Tonight

Heather Taylor - January 24, 2017
0

Advertising Pros Reveal Their Favorite Fast Food Mascots

Heather Taylor - January 19, 2017
0

6 Iconic McDonald’s Holiday Commercials

Heather Taylor - December 14, 2016
0

Throwback: Ronald McDonald

Heather Taylor - June 12, 2016
0
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POPULAR

How LiMu Emu & Doug Became Liberty Mutual’s Spokescharacter Duo

Heather Taylor - July 28, 2021
7
In 2019, global insurer Liberty Mutual entered the brand mascot space with their first spokescharacters LiMu Emu & Doug.

Elmer, Buckets, Doc, and More: Meet the Keebler Elves!

November 13, 2017

Dig It! All About The Honey Smacks Dig’em Frog

November 5, 2018

EDITORS PICKS

Presenting the 2017 Madison Avenue Walk of Fame Winners!

Heather Taylor - September 27, 2017
1
Our winners were the Energizer Bunny and Carvel Ice Cream’s Fudgie the Whale. Both icons were ecstatic about their respective wins and even prepped their own acceptance speeches! 

Here’s What Happens When Brand Mascots Meet Santa Claus

December 8, 2017

7 Spooktacular Commercials Featuring Brand Mascots Celebrating Halloween

October 28, 2021

MOST DISCUSSED

Making A Motaur: Behind The Scenes With Progressive Insurance’s Mythical Character

Heather Taylor - June 18, 2019
47
What, exactly, is a Motaur? Imagine the mystical imagery that surrounds the half-human, half-horse creatures in Greek mythology.

Meet the Serta Counting Sheep

October 10, 2017

Rock the Vote at the 2019 Madison Avenue Walk of Fame...

September 2, 2019
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