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13 Brand Mascots Heading To The Macy’s Thanksgiving Day Parade 2024

Heather Taylor - November 12, 2024

Every Brand Mascot Coming To The 97th Macy’s Thanksgiving Day Parade

AW Throwback: McDonald’s CosMc

Design Evolution: Sunny, Raisin Bran’s Mascot

How To Redesign Chicken of the Sea’s Catalina After Two Decades

Throwback: Charmin’s Mr. Whipple

Heather Taylor - October 31, 2017
1

A Very Monster Cereals Halloween

Heather Taylor - October 30, 2017
0

10 Brand Mascots We’d Dress Up As For Halloween

Heather Taylor - October 25, 2017
0

Breakfast Breakthrough: How Eggo Made a Major Comeback in Stranger Things

Heather Taylor - October 23, 2017
0

Design Evolution: Geoffrey the Giraffe of Toys“R”Us

Heather Taylor - October 17, 2017
3

Meet the Serta Counting Sheep

Heather Taylor - October 10, 2017
9

The Iconic Boy Behind Le Petit Marseillais

Heather Taylor - October 4, 2017
0

Recapping Advertising Week: Brand Mascot Edition

Heather Taylor - October 3, 2017
0

Chatting with Advertising’s Most Iconic Mascots

PopIcon - September 29, 2017
0

Presenting the 2017 Madison Avenue Walk of Fame Winners!

Heather Taylor - September 27, 2017
1
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POPULAR

AW Throwback: Swiss Miss

Heather Taylor - October 21, 2019
0
Yodel-ay-hee-hoo! Are you a longtime fan of the hot cocoa and hot chocolate company Swiss Miss? If so, you may recall Swiss Miss had an iconic character that represented the brand several decades ago.

Breakfast Breakthrough: How Eggo Made a Major Comeback in Stranger Things

October 23, 2017

5 Fun Facts About Snuggle Bear

November 22, 2021

EDITORS PICKS

How Waldo the Wizard Became the Short-Lived Lucky Charms Mascot

Heather Taylor - March 13, 2018
0
Today, it’s impossible to imagine picking up a box of Lucky Charms and not see the grinning face of Lucky the Leprechaun, one of the most magically delicious mascots around, on the cover.

8 Great General Mills Cereal Heroes That Deserve a Reboot

August 3, 2017

Tour de Trix: How the Trix Rabbit Finally Got to Eat...

March 5, 2018

MOST DISCUSSED

Making A Motaur: Behind The Scenes With Progressive Insurance’s Mythical Character

Heather Taylor - June 18, 2019
47
What, exactly, is a Motaur? Imagine the mystical imagery that surrounds the half-human, half-horse creatures in Greek mythology.

How LiMu Emu & Doug Became Liberty Mutual’s Spokescharacter Duo

July 28, 2021

Meet the Serta Counting Sheep

October 10, 2017
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