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13 Brand Mascots Heading To The Macy’s Thanksgiving Day Parade 2024

Heather Taylor - November 12, 2024

Every Brand Mascot Coming To The 97th Macy’s Thanksgiving Day Parade

AW Throwback: McDonald’s CosMc

Design Evolution: Sunny, Raisin Bran’s Mascot

How To Redesign Chicken of the Sea’s Catalina After Two Decades

Throwback: Charmin’s Mr. Whipple

Heather Taylor - October 31, 2017
1

A Very Monster Cereals Halloween

Heather Taylor - October 30, 2017
0

10 Brand Mascots We’d Dress Up As For Halloween

Heather Taylor - October 25, 2017
0

Breakfast Breakthrough: How Eggo Made a Major Comeback in Stranger Things

Heather Taylor - October 23, 2017
0

Design Evolution: Geoffrey the Giraffe of Toys“R”Us

Heather Taylor - October 17, 2017
3

Meet the Serta Counting Sheep

Heather Taylor - October 10, 2017
9

The Iconic Boy Behind Le Petit Marseillais

Heather Taylor - October 4, 2017
0

Recapping Advertising Week: Brand Mascot Edition

Heather Taylor - October 3, 2017
0

Chatting with Advertising’s Most Iconic Mascots

PopIcon - September 29, 2017
0

Presenting the 2017 Madison Avenue Walk of Fame Winners!

Heather Taylor - September 27, 2017
1
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POPULAR

How LiMu Emu & Doug Became Liberty Mutual’s Spokescharacter Duo

Heather Taylor - July 28, 2021
9
In 2019, global insurer Liberty Mutual entered the brand mascot space with their first spokescharacters LiMu Emu & Doug.

AW Throwback: The Pillsbury Doughboy Meets Cold Spell

September 15, 2021

Celebrate Earth Day and Get to Know Smokey Bear with These...

April 22, 2016

EDITORS PICKS

AWChat: PopIcon

PopIcon - May 21, 2019
0
We were super lucky today to chat with Advertising Week about advertising's most beloved icons - if you missed the live Twitter chat, you can always find the recap of our conversation here.

How the Clydesdales Became The Symbols of Budweiser

December 13, 2017

Glimpse Inside the Peanut Pals: An Exclusive Club for Mr. Peanut...

January 15, 2018

MOST DISCUSSED

Making A Motaur: Behind The Scenes With Progressive Insurance’s Mythical Character

Heather Taylor - June 18, 2019
47
What, exactly, is a Motaur? Imagine the mystical imagery that surrounds the half-human, half-horse creatures in Greek mythology.

Looking Back at Quake, Quisp’s Biggest Rival

May 10, 2018

Meet the Serta Counting Sheep

October 10, 2017
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