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13 Brand Mascots Heading To The Macy’s Thanksgiving Day Parade 2024

Heather Taylor - November 12, 2024

Every Brand Mascot Coming To The 97th Macy’s Thanksgiving Day Parade

AW Throwback: McDonald’s CosMc

Design Evolution: Sunny, Raisin Bran’s Mascot

How To Redesign Chicken of the Sea’s Catalina After Two Decades

Throwback: Charmin’s Mr. Whipple

Heather Taylor - October 31, 2017
1

A Very Monster Cereals Halloween

Heather Taylor - October 30, 2017
0

10 Brand Mascots We’d Dress Up As For Halloween

Heather Taylor - October 25, 2017
0

Breakfast Breakthrough: How Eggo Made a Major Comeback in Stranger Things

Heather Taylor - October 23, 2017
0

Design Evolution: Geoffrey the Giraffe of Toys“R”Us

Heather Taylor - October 17, 2017
3

Meet the Serta Counting Sheep

Heather Taylor - October 10, 2017
9

The Iconic Boy Behind Le Petit Marseillais

Heather Taylor - October 4, 2017
0

Recapping Advertising Week: Brand Mascot Edition

Heather Taylor - October 3, 2017
0

Chatting with Advertising’s Most Iconic Mascots

PopIcon - September 29, 2017
0

Presenting the 2017 Madison Avenue Walk of Fame Winners!

Heather Taylor - September 27, 2017
1
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POPULAR

How Celestial Seasonings’ Sleepytime Bear Became a Tea Icon

Heather Taylor - December 21, 2020
5
For nearly 50 years, boxes of Celestial Seasonings herbal tea have been adorned with rich illustrations of the Sleepytime Bear. He is a brown...

How LiMu Emu & Doug Became Liberty Mutual’s Spokescharacter Duo

July 28, 2021

Welcome to the Land of Sky Blue Waters: How the Hamm’s...

August 1, 2018

EDITORS PICKS

Halloween Throwback: “Scared Silly” With McDonald’s McNugget Buddies!

Heather Taylor - October 30, 2018
0
The year was 1986 and Ronald McDonald, the iconic McDonald’s clown, found himself in a spooky situation.

What are Brand Mascots Tweeting About in Summer 2022?

July 12, 2022

How Target Woofed Its Way to Shopping Success with Bullseye

November 20, 2017

MOST DISCUSSED

Making A Motaur: Behind The Scenes With Progressive Insurance’s Mythical Character

Heather Taylor - June 18, 2019
47
What, exactly, is a Motaur? Imagine the mystical imagery that surrounds the half-human, half-horse creatures in Greek mythology.

How LiMu Emu & Doug Became Liberty Mutual’s Spokescharacter Duo

July 28, 2021

Meet the Serta Counting Sheep

October 10, 2017
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