Heather Taylor
Icon Researcher & Blogger at Advertising Week
POPULAR
Follow Your Nose: The Staying Power of Toucan Sam
When Peter Lohmeier first joined Leo Burnett in 1974, the Kellogg’s Froot Loops account, brightly colored mascot Toucan Sam, and its tagline “Follow your nose!” had already been with the agency for four years.
EDITORS PICKS
Introducing Jane Walker, the First Female Iteration for Johnnie Walker Black...
See Jane represent. For the very first time, legacy Scotch whisky brand Johnnie Walker has debuted a female iteration of its famous Striding Man logo in recognition of women who lead the way.
MOST DISCUSSED
Making A Motaur: Behind The Scenes With Progressive Insurance’s Mythical Character
What, exactly, is a Motaur? Imagine the mystical imagery that surrounds the half-human, half-horse creatures in Greek mythology.
