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Follow Your Nose: The Staying Power of Toucan Sam

Heather Taylor - July 18, 2018

Design Evolution: The Cheerios Kid and Sue

Tour de Trix: How the Trix Rabbit Finally Got to Eat His Own Cereal

How Waldo the Wizard Became the Short-Lived Lucky Charms Mascot

Whatever Happened to Gramps from Cocoa Puffs?

How Karlee Morse is Bringing the Monster Cereals Icons to Ghoulish...

Heather Taylor - October 15, 2020
0

Which Brand Mascot is Officially a Twitch Star?

Heather Taylor - August 20, 2022
0

Monster Cereals Head To Hollywood — And They Want To Work...

Heather Taylor - November 29, 2018
1

Cheerios Remakes Iconic 1999 Commercial For the 2020 Holiday Season

Heather Taylor - December 22, 2020
0

Toucan Sam, Fashion Icon: Froot Loops Collaborates With AWAYTOMARS For Capsule...

Heather Taylor - August 21, 2018
0

The Rice Krispies’ Brand Mascots Are Ready for Halloween!

Heather Taylor - August 20, 2022
0

How Tony The Tiger Commercials Are Filmed

Heather Taylor - January 14, 2019
1

General Mills, Got Milk? Give Beloved Breakfast Icons Milk Mustaches

Heather Taylor - January 6, 2021
0

Happy 60th Anniversary, Cocoa Puffs!

Heather Taylor - August 27, 2018
2

Newt The Gnu Speaks Out In Rare Interview On How He...

Heather Taylor - December 15, 2022
0
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POPULAR

Meet Tencent’s QQ Penguin

Heather Taylor - July 11, 2017
0
What’s black, white, and winking all over? It’s none other than the QQ Penguin, the adorable brand mascot behind Tencent QQ.

How LiMu Emu & Doug Became Liberty Mutual’s Spokescharacter Duo

July 28, 2021

Did A Real Man Inspire The Cracker Barrel Logo?

November 12, 2018

EDITORS PICKS

Throwback: Mac Tonight

Heather Taylor - January 24, 2017
0
With a crescent moon-shaped head, snazzy suit, and crooner’s vocals reminiscent of Bobby Darin with a sprinkling of Michael Bublé, there’s no doubt that Mac Tonight was quite a character in the McDonald’s brand mascot universe.

2005 Madison Avenue Walk of Fame Winner Profiles

August 29, 2016

8 Great General Mills Cereal Heroes That Deserve a Reboot

August 3, 2017

MOST DISCUSSED

Making A Motaur: Behind The Scenes With Progressive Insurance’s Mythical Character

Heather Taylor - June 18, 2019
47
What, exactly, is a Motaur? Imagine the mystical imagery that surrounds the half-human, half-horse creatures in Greek mythology.

Rock the Vote at the 2019 Madison Avenue Walk of Fame...

September 2, 2019

Meet the Serta Counting Sheep

October 10, 2017
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