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Follow Your Nose: The Staying Power of Toucan Sam

Heather Taylor - July 18, 2018

Design Evolution: The Cheerios Kid and Sue

Tour de Trix: How the Trix Rabbit Finally Got to Eat His Own Cereal

How Waldo the Wizard Became the Short-Lived Lucky Charms Mascot

Whatever Happened to Gramps from Cocoa Puffs?

Trick or Treat Eats! Kellogg’s Characters Land Special Edition Halloween Cereals

Heather Taylor - September 10, 2018
0

Sneak Peek: Carmella Creeper Joins The Monsters Cereals As First Female...

Heather Taylor - June 8, 2023
0

Who Was Magnolia Bulkhead, The Mermaid That Loved Cap’n Crunch?

Heather Taylor - May 10, 2019
0

Monster Mash Cereal, Starring Every Monster Cereals Icon, is Coming in...

Heather Taylor - May 17, 2021
0

Join Us At The “Building Characters” Panel At #AWNewYork!

Heather Taylor - September 25, 2018
0

Design Evolution: Sunny, Raisin Bran’s Mascot

Heather Taylor - June 21, 2023
0

How Kellogg’s Brand Mascots Made It To The Moon

Heather Taylor - July 24, 2019
0

Lucky the Leprechaun Becomes Supervillain Loki in “Loki Charms”

Heather Taylor - June 15, 2021
0
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POPULAR

How LiMu Emu & Doug Became Liberty Mutual’s Spokescharacter Duo

Heather Taylor - July 28, 2021
7
In 2019, global insurer Liberty Mutual entered the brand mascot space with their first spokescharacters LiMu Emu & Doug.

Whale of a Tale: Behind the Vineyard Vines Smiling Whale Logo

June 29, 2021

A Look Back at Choo-Choo Charlie’s Catchy Jingles

April 18, 2018

EDITORS PICKS

All the Brand Mascots That Made Headlines in 2017

Heather Taylor - December 27, 2017
0
The past 365 days have seen our favorite characters showing up to the Super Bowl, opening pop-up restaurants, celebrating landmark birthdays, and even joining us on stage for an forgettable mascot panel live in New York City!

Glimpse Inside the Peanut Pals: An Exclusive Club for Mr. Peanut...

January 15, 2018

Reserve the Oscar Mayer Wienermobile for an Unforgettable Proposal in 2020

October 5, 2020

MOST DISCUSSED

Making A Motaur: Behind The Scenes With Progressive Insurance’s Mythical Character

Heather Taylor - June 18, 2019
47
What, exactly, is a Motaur? Imagine the mystical imagery that surrounds the half-human, half-horse creatures in Greek mythology.

Meet the Serta Counting Sheep

October 10, 2017

Rock the Vote at the 2019 Madison Avenue Walk of Fame...

September 2, 2019
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