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Design Evolution: Sunny, Raisin Bran’s Mascot

Heather Taylor - June 21, 2023

Sneak Peek: Carmella Creeper Joins The Monsters Cereals As First Female Monster Mascot

Why Frosted Flakes’ Tony the Tiger Is the Greatest Cereal Mascot Of All Time

Happy 60th Birthday, Cap’n Crunch!

Newt The Gnu Speaks Out In Rare Interview On How He Was Almost The Frosted Flakes Mascot

Throwback: Kellogg’s Cornelius Rooster

Heather Taylor - November 10, 2016
2

The Spooktacular Origins of Monster Cereals

Heather Taylor - October 27, 2016
0

Why Brand Mascots Go Gaga for Cereal

Heather Taylor - October 24, 2016
2

Throwback: BuzzBee of Honey Nut Cheerios

Heather Taylor - August 10, 2016
1

Design Evolution: Cap’n Crunch

Heather Taylor - July 18, 2016
0

Throwback: Quisp

Heather Taylor - May 20, 2016
0

Design Evolution: Tony the Tiger

Heather Taylor - May 9, 2016
0

Throwback: Rice Krispies

Heather Taylor - April 11, 2016
0
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POPULAR

How LiMu Emu & Doug Became Liberty Mutual’s Spokescharacter Duo

Heather Taylor - July 28, 2021
9
In 2019, global insurer Liberty Mutual entered the brand mascot space with their first spokescharacters LiMu Emu & Doug.

Design Evolution: Sour Patch Kids

May 16, 2022

Sparky The Fire Dog: 5 Facts Everyone Should Know About NFPA’s...

November 4, 2019

EDITORS PICKS

Meet Pualani, the Face of Hawaiian Airlines

Heather Taylor - July 19, 2017
0
Aloha, AW360 readers! If you’re ever flown via Hawaiian Airlines, you might be curious about the regal female face of the brand. Who is she? Fasten your seatbelts as we take you on a journey to discover the origins of Pualani, the Hawaiian Airlines icon, and her recent logo design refresh.

“Spice Up Your Cinco” with the Most Interesting Man in the...

May 5, 2017

AW Throwback: The Dinty Moore Lumberjack

June 8, 2021

MOST DISCUSSED

Making A Motaur: Behind The Scenes With Progressive Insurance’s Mythical Character

Heather Taylor - June 18, 2019
47
What, exactly, is a Motaur? Imagine the mystical imagery that surrounds the half-human, half-horse creatures in Greek mythology.

Looking Back at Quake, Quisp’s Biggest Rival

May 10, 2018

Meet the Serta Counting Sheep

October 10, 2017
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