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Design Evolution: Sunny, Raisin Bran’s Mascot

Heather Taylor - June 21, 2023

Sneak Peek: Carmella Creeper Joins The Monsters Cereals As First Female Monster Mascot

Why Frosted Flakes’ Tony the Tiger Is the Greatest Cereal Mascot Of All Time

Happy 60th Birthday, Cap’n Crunch!

Newt The Gnu Speaks Out In Rare Interview On How He Was Almost The Frosted Flakes Mascot

Throwback: Kellogg’s Cornelius Rooster

Heather Taylor - November 10, 2016
2

The Spooktacular Origins of Monster Cereals

Heather Taylor - October 27, 2016
0

Why Brand Mascots Go Gaga for Cereal

Heather Taylor - October 24, 2016
2

Throwback: BuzzBee of Honey Nut Cheerios

Heather Taylor - August 10, 2016
1

Design Evolution: Cap’n Crunch

Heather Taylor - July 18, 2016
0

Throwback: Quisp

Heather Taylor - May 20, 2016
0

Design Evolution: Tony the Tiger

Heather Taylor - May 9, 2016
0

Throwback: Rice Krispies

Heather Taylor - April 11, 2016
0
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POPULAR

How LiMu Emu & Doug Became Liberty Mutual’s Spokescharacter Duo

Heather Taylor - July 28, 2021
7
In 2019, global insurer Liberty Mutual entered the brand mascot space with their first spokescharacters LiMu Emu & Doug.

A Look Back at Choo-Choo Charlie’s Catchy Jingles

April 18, 2018

Microsoft’s Clippy Makes a Comeback as an Emoji

July 20, 2021

EDITORS PICKS

7 Brand Mascots We Wish Would Take Over Our Social Media...

Heather Taylor - August 22, 2017
0
If a brand mascot could take over your ad agency’s social media handles for the day, who would you want it to be? No, seriously: which character would you bestow the keys (AKA login information) to for your Facebook, Twitter, and Instagram accounts?

Remembering Kate Spade’s Most Iconic Advertisements

June 6, 2018

Who Are Cracker Jack’s Sailor Jack and Bingo?

July 25, 2017

MOST DISCUSSED

Making A Motaur: Behind The Scenes With Progressive Insurance’s Mythical Character

Heather Taylor - June 18, 2019
47
What, exactly, is a Motaur? Imagine the mystical imagery that surrounds the half-human, half-horse creatures in Greek mythology.

Meet the Serta Counting Sheep

October 10, 2017

Rock the Vote at the 2019 Madison Avenue Walk of Fame...

September 2, 2019
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