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Design Evolution: Sunny, Raisin Bran’s Mascot

Heather Taylor - June 21, 2023

Sneak Peek: Carmella Creeper Joins The Monsters Cereals As First Female Monster Mascot

Why Frosted Flakes’ Tony the Tiger Is the Greatest Cereal Mascot Of All Time

Happy 60th Birthday, Cap’n Crunch!

Newt The Gnu Speaks Out In Rare Interview On How He Was Almost The Frosted Flakes Mascot

Throwback: Kellogg’s Cornelius Rooster

Heather Taylor - November 10, 2016
2

The Spooktacular Origins of Monster Cereals

Heather Taylor - October 27, 2016
0

Why Brand Mascots Go Gaga for Cereal

Heather Taylor - October 24, 2016
2

Throwback: BuzzBee of Honey Nut Cheerios

Heather Taylor - August 10, 2016
1

Design Evolution: Cap’n Crunch

Heather Taylor - July 18, 2016
0

Throwback: Quisp

Heather Taylor - May 20, 2016
0

Design Evolution: Tony the Tiger

Heather Taylor - May 9, 2016
0

Throwback: Rice Krispies

Heather Taylor - April 11, 2016
0
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POPULAR

How Celestial Seasonings’ Sleepytime Bear Became a Tea Icon

Heather Taylor - December 21, 2020
5
For nearly 50 years, boxes of Celestial Seasonings herbal tea have been adorned with rich illustrations of the Sleepytime Bear. He is a brown...

A Look Back at Choo-Choo Charlie’s Catchy Jingles

April 18, 2018

Design Evolution: Sour Patch Kids

May 16, 2022

EDITORS PICKS

7 Brand Mascots Providing Comfort During the Coronavirus

Heather Taylor - March 17, 2020
0
What do a family of bears, a tuna in a beret, and a cheerful bald gent all have in common? These are just a few famous brand mascots representing cleaning products and nonperishable foods households have stocked up during the coronavirus.

How Can Brands and Agencies Redefine Female Representation in Brand Mascots?

February 21, 2018

10 Magical Facts About Ernie Keebler That Will Surprise and Delight...

December 20, 2016

MOST DISCUSSED

Making A Motaur: Behind The Scenes With Progressive Insurance’s Mythical Character

Heather Taylor - June 18, 2019
47
What, exactly, is a Motaur? Imagine the mystical imagery that surrounds the half-human, half-horse creatures in Greek mythology.

How LiMu Emu & Doug Became Liberty Mutual’s Spokescharacter Duo

July 28, 2021

Looking Back at Quake, Quisp’s Biggest Rival

May 10, 2018
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