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Newt The Gnu Speaks Out In Rare Interview On How He Was Almost The Frosted Flakes Mascot

Heather Taylor - December 15, 2022

The Rice Krispies’ Brand Mascots Are Ready for Halloween!

Which Brand Mascot is Officially a Twitch Star?

Frute Brute Returns to the Monster Cereals Lineup!

Lucky the Leprechaun Shares His Magical Origin Story in “The Magic Inside”

Looking Back at Quake, Quisp’s Biggest Rival

Heather Taylor - May 10, 2018
8

How Waldo the Wizard Became the Short-Lived Lucky Charms Mascot

Heather Taylor - March 13, 2018
0

I Illustrate Mascots: Cap’n Crunch’s Makeover Artist Ed Griffin

Heather Taylor - March 7, 2018
3

Tour de Trix: How the Trix Rabbit Finally Got to Eat...

Heather Taylor - March 5, 2018
0

The Legend of Jean LaFoote

Heather Taylor - February 26, 2018
2

Design Evolution: The Cheerios Kid and Sue

Heather Taylor - January 16, 2018
2

A Very Monster Cereals Halloween

Heather Taylor - October 30, 2017
0

10 Brand Mascots We’d Dress Up As For Halloween

Heather Taylor - October 25, 2017
0

8 Great General Mills Cereal Heroes That Deserve a Reboot

Heather Taylor - August 3, 2017
0

The Inside Scoop Behind the “Whatever Froots Your Loops” Campaign

Heather Taylor - July 6, 2017
0
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POPULAR

How Celestial Seasonings’ Sleepytime Bear Became a Tea Icon

Heather Taylor - December 21, 2020
3
For nearly 50 years, boxes of Celestial Seasonings herbal tea have been adorned with rich illustrations of the Sleepytime Bear. He is a brown...

5 Sweet Facts About Mr. Owl, the Tootsie Pop Mascot

April 5, 2018

7 Magically Delicious Facts About Lucky the Leprechaun

March 15, 2017

EDITORS PICKS

The Untold Story of Nestlé’s Farfel the Dog

Heather Taylor - August 8, 2017
1
Before the Nesquik Bunny hopped onto grocery shelves and decades before streaming television, a spunky pup harmonized about the delicious taste of chocolate-flavored milk on black and white TV screens everywhere.

A Look Back at the Olympic Mascots: 2000s – 2010s

August 3, 2016

Behind the Scenes with Jackson the Muppet, Three’s Ambassador

March 6, 2018

MOST DISCUSSED

Making A Motaur: Behind The Scenes With Progressive Insurance’s Mythical Character

Heather Taylor - June 18, 2019
47
What, exactly, is a Motaur? Imagine the mystical imagery that surrounds the half-human, half-horse creatures in Greek mythology.

Rock the Vote at the 2019 Madison Avenue Walk of Fame...

September 2, 2019

Looking Back at Quake, Quisp’s Biggest Rival

May 10, 2018
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