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Design Evolution: Sunny, Raisin Bran’s Mascot

Heather Taylor - June 21, 2023

Sneak Peek: Carmella Creeper Joins The Monsters Cereals As First Female Monster Mascot

Why Frosted Flakes’ Tony the Tiger Is the Greatest Cereal Mascot Of All Time

Happy 60th Birthday, Cap’n Crunch!

Newt The Gnu Speaks Out In Rare Interview On How He Was Almost The Frosted Flakes Mascot

A Closer Look At The Nike Kyrie 4 Cereal Pack Sneakers

Heather Taylor - September 4, 2018
0

Happy 60th Anniversary, Cocoa Puffs!

Heather Taylor - August 27, 2018
2

Toucan Sam, Fashion Icon: Froot Loops Collaborates With AWAYTOMARS For Capsule...

Heather Taylor - August 21, 2018
0

Follow Your Nose: The Staying Power of Toucan Sam

Heather Taylor - July 18, 2018
2

Looking Back at Quake, Quisp’s Biggest Rival

Heather Taylor - May 10, 2018
8

How Waldo the Wizard Became the Short-Lived Lucky Charms Mascot

Heather Taylor - March 13, 2018
0

I Illustrate Mascots: Cap’n Crunch’s Makeover Artist Ed Griffin

Heather Taylor - March 7, 2018
3

Tour de Trix: How the Trix Rabbit Finally Got to Eat...

Heather Taylor - March 5, 2018
0

The Legend of Jean LaFoote

Heather Taylor - February 26, 2018
2

Design Evolution: The Cheerios Kid and Sue

Heather Taylor - January 16, 2018
2
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POPULAR

Meet Tencent’s QQ Penguin

Heather Taylor - July 11, 2017
0
What’s black, white, and winking all over? It’s none other than the QQ Penguin, the adorable brand mascot behind Tencent QQ.

How LiMu Emu & Doug Became Liberty Mutual’s Spokescharacter Duo

July 28, 2021

Did A Real Man Inspire The Cracker Barrel Logo?

November 12, 2018

EDITORS PICKS

Throwback: Vlasic Stork

Heather Taylor - April 14, 2017
0
What does a wisecracking stork have to do with selling pickles, anyway? Ever since 1974, a friendly, funny stork has been delivering pickles into the homes of families and pickle enthusiasts everywhere.

2007 Madison Avenue Walk of Fame Winner Profiles

September 2, 2016

AW Goes to Hollywood: The Backstories Behind Three Beloved Silver Screen...

August 15, 2016

MOST DISCUSSED

Making A Motaur: Behind The Scenes With Progressive Insurance’s Mythical Character

Heather Taylor - June 18, 2019
47
What, exactly, is a Motaur? Imagine the mystical imagery that surrounds the half-human, half-horse creatures in Greek mythology.

Rock the Vote at the 2019 Madison Avenue Walk of Fame...

September 2, 2019

Meet the Serta Counting Sheep

October 10, 2017
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