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George The Bear Makes a Sophisticated Return to Hofmeister Beer

Heather Taylor - April 26, 2023

The Sleepytime Bear Wakes Up!

AWEurope Throwback: Typhoo Tea Gnu

How the Tetley Tea Folk Made a Comeback with UK Audiences

How Celestial Seasonings’ Sleepytime Bear Became a Tea Icon

Ready to Reverse Trick-or-Treat with the Kool-Aid Man?

Heather Taylor - October 28, 2020
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Budweiser Clydesdales and Puppy Celebrate Safe Reunion in “Reunited with Buds”

Heather Taylor - June 29, 2020
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Meet Philthy, The Yards Brewing Company Brand Mascot Born During The...

Heather Taylor - June 17, 2020
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7 Alcohol Brand Mascots We’d Like to (Safely) Grab a Drink...

Heather Taylor - May 20, 2020
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The Kool-Aid Man Is Back!

Heather Taylor - April 10, 2020
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Breaking News: The Kool-Aid Man Is Missing!

Heather Taylor - March 10, 2020
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Top 5 Memorable Moments When Mascots Met Santa Claus

Heather Taylor - December 12, 2019
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The Kool-Aid Man, Lil Jon Team Up With TikTok For An...

Heather Taylor - December 4, 2019
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Can We Still Be Funny? Asks Rob Fletcher, Founder and Creative...

PopIcon - December 3, 2019
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AW Throwback: Swiss Miss

Heather Taylor - October 21, 2019
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Breakfast Breakthrough: How Eggo Made a Major Comeback in Stranger Things

Heather Taylor - October 23, 2017
0
In 2016, a young girl called Eleven wandered into a grocery store and openly shoplifted four boxes of Kellogg’s Eggo waffles.

AW Throwback: Swiss Miss

October 21, 2019

5 Fun Facts About Snuggle Bear

November 22, 2021

EDITORS PICKS

This Calls for Tequila: In Conversation with Jonathan Goldsmith

Heather Taylor - January 30, 2018
1
He wins awards for best actor… before the movie has been released. He lands the cover of a magazine … every magazine. Astronomers name stars after him… making him the namesake of the sun.

Celebrate Earth Day and Get to Know Smokey Bear with These...

April 22, 2016

Whatever Happened to Play-Doh Pete?

March 26, 2018

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Making A Motaur: Behind The Scenes With Progressive Insurance’s Mythical Character

Heather Taylor - June 18, 2019
47
What, exactly, is a Motaur? Imagine the mystical imagery that surrounds the half-human, half-horse creatures in Greek mythology.

How LiMu Emu & Doug Became Liberty Mutual’s Spokescharacter Duo

July 28, 2021

Meet the Serta Counting Sheep

October 10, 2017
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