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George The Bear Makes a Sophisticated Return to Hofmeister Beer

Heather Taylor - April 26, 2023

The Sleepytime Bear Wakes Up!

AWEurope Throwback: Typhoo Tea Gnu

How the Tetley Tea Folk Made a Comeback with UK Audiences

How Celestial Seasonings’ Sleepytime Bear Became a Tea Icon

Ready to Reverse Trick-or-Treat with the Kool-Aid Man?

Heather Taylor - October 28, 2020
0

Budweiser Clydesdales and Puppy Celebrate Safe Reunion in “Reunited with Buds”

Heather Taylor - June 29, 2020
0

Meet Philthy, The Yards Brewing Company Brand Mascot Born During The...

Heather Taylor - June 17, 2020
1

7 Alcohol Brand Mascots We’d Like to (Safely) Grab a Drink...

Heather Taylor - May 20, 2020
0

The Kool-Aid Man Is Back!

Heather Taylor - April 10, 2020
0

Breaking News: The Kool-Aid Man Is Missing!

Heather Taylor - March 10, 2020
3

Top 5 Memorable Moments When Mascots Met Santa Claus

Heather Taylor - December 12, 2019
0

The Kool-Aid Man, Lil Jon Team Up With TikTok For An...

Heather Taylor - December 4, 2019
0

Can We Still Be Funny? Asks Rob Fletcher, Founder and Creative...

PopIcon - December 3, 2019
0

AW Throwback: Swiss Miss

Heather Taylor - October 21, 2019
0
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POPULAR

Throwback: Speedy Alka-Seltzer

Heather Taylor - May 2, 2016
0
“Plop, Plop, Fizz, Fizz, Oh What a Relief It Is!”

How LiMu Emu & Doug Became Liberty Mutual’s Spokescharacter Duo

July 28, 2021

Breakfast Breakthrough: How Eggo Made a Major Comeback in Stranger Things

October 23, 2017

EDITORS PICKS

Hoot, Hoot, Hooray! 5 Fun Facts You Might Not Know About...

Heather Taylor - February 23, 2017
0
Since 1971, Woodsy Owl has been encouraging one and all to “Lend a hand — care for the land!” and be the environmental change they wish to see in the world. From the story behind his name to his makeover in 1993, here’s what you might not know about the wise owl representing the United States Forest Service.

Behind the Icons: Ed Graham

April 16, 2018

The Secret Life of Mr. Jelly Belly

April 20, 2017

MOST DISCUSSED

Making A Motaur: Behind The Scenes With Progressive Insurance’s Mythical Character

Heather Taylor - June 18, 2019
47
What, exactly, is a Motaur? Imagine the mystical imagery that surrounds the half-human, half-horse creatures in Greek mythology.

How LiMu Emu & Doug Became Liberty Mutual’s Spokescharacter Duo

July 28, 2021

Meet the Serta Counting Sheep

October 10, 2017
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