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Throwback: Nesquik Bunny

Heather Taylor - October 5, 2016

Throwback: Mountain Dew’s Willy the Hillbilly

Bottoms Up! Carvel Debuts Two New Beers For Iconic Cookie Puss

From Sketch Cartoon to Brand Mascot: How Fido Dido Became the Face of 7UP

Welcome to the Land of Sky Blue Waters: How the Hamm’s Bear Disrupted the Beer Industry

Meet Philthy, The Yards Brewing Company Brand Mascot Born During The...

Heather Taylor - June 17, 2020
1

Throwback: Mountain Dew’s Willy the Hillbilly

Heather Taylor - June 12, 2017
0

Borden’s Elsie Returns For A Glass Half-Full Rebrand

Heather Taylor - May 21, 2019
0

The Untold Story of Nestlé’s Farfel the Dog

Heather Taylor - August 8, 2017
2

Who Was the Coca-Cola Sprite Boy?

Heather Taylor - December 20, 2017
0

AW Throwback: Swiss Miss

Heather Taylor - October 21, 2019
0

A Tale Of Fire, Ice, And Kool Aid: The Kool-Aid Man...

Heather Taylor - April 11, 2019
1

What Will the New Most Interesting Man in the World Do...

Heather Taylor - October 26, 2016
0

How the Tetley Tea Folk Made a Comeback with UK Audiences

Heather Taylor - April 5, 2021
0

Introducing Jane Walker, the First Female Iteration for Johnnie Walker Black...

Heather Taylor - March 1, 2018
0
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POPULAR

AW Throwback: McDonald’s CosMc

Heather Taylor - July 31, 2023
0
In early 2024, McDonald’s will be debuting a new restaurant spinoff chain called CosMc’s. Longtime McDonald’s fans likely recognize the name since CosMc is...

How Celestial Seasonings’ Sleepytime Bear Became a Tea Icon

December 21, 2020

Design Evolution: Mr. Clean

July 6, 2016

EDITORS PICKS

Meet The 2022 Madison Avenue Walk of Fame Brand Mascot Winners!

Heather Taylor - October 27, 2022
0
Every year, two brand mascots are inducted into Advertising Week’s Madison Avenue Walk of Fame. Since 2004, our winners have reflected familiar faces and...

AW Throwback: The Dinty Moore Lumberjack

June 8, 2021

10 Ad Icons Who Deserve Their Own Emojis

April 27, 2016

MOST DISCUSSED

Making A Motaur: Behind The Scenes With Progressive Insurance’s Mythical Character

Heather Taylor - June 18, 2019
47
What, exactly, is a Motaur? Imagine the mystical imagery that surrounds the half-human, half-horse creatures in Greek mythology.

Rock the Vote at the 2019 Madison Avenue Walk of Fame...

September 2, 2019

Looking Back at Quake, Quisp’s Biggest Rival

May 10, 2018
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