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The Serta Counting Sheep Return To Serenade “All The Comforters” In New Ad Campaign

Heather Taylor - September 11, 2023

Who Are the Puffs Pals?

Swaggy Spice Debuts As Old Spice’s First-Ever Mascot

Geoffrey the Giraffe, the Toys”R”Us Icon, is Heading on a World Tour!

Watch The Energizer Bunny Spoof True Crime in “Crime Investigators”

Paper And Box: Meet Paper & Packaging’s Extraordinary Characters

Heather Taylor - February 27, 2019
0

Brush Up On These 5 Forgotten Toothpaste Mascots

Heather Taylor - February 18, 2019
1

Progressive’s Big Jim Is Here To Save The Day! (Kind Of)

Heather Taylor - October 18, 2018
0

Did Mr. Clean Have a Lesser-Known “Mean” Jingle?

Heather Taylor - July 25, 2018
5

The Short-Lived, Icky Life of Pepto-Bismol’s 24-Hour Bug

Heather Taylor - July 20, 2018
1

The Energizer Bunny Landed a New Gig at PEEPS!

Heather Taylor - April 1, 2018
0

A Pup and His Toilet Paper: 5 Things You Never Knew...

Heather Taylor - March 6, 2018
2

Every Brand Mascot Featured in Super Bowl 52

Heather Taylor - February 5, 2018
1

Throwback: Charmin’s Mr. Whipple

Heather Taylor - October 31, 2017
1

The Iconic Boy Behind Le Petit Marseillais

Heather Taylor - October 4, 2017
0
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POPULAR

How Celestial Seasonings’ Sleepytime Bear Became a Tea Icon

Heather Taylor - December 21, 2020
5
For nearly 50 years, boxes of Celestial Seasonings herbal tea have been adorned with rich illustrations of the Sleepytime Bear. He is a brown...

Whale of a Tale: Behind the Vineyard Vines Smiling Whale Logo

June 29, 2021

Meet the Hostess Gang!

June 4, 2018

EDITORS PICKS

The History of the NBC Peacock

Heather Taylor - June 20, 2017
3
All hail the Peacock! For more than five decades, this brightly colored bird has reigned supreme as NBC’s highly recognizable logo, shifting with the times and transforming the way viewers engaged with the TV network.

Design Evolution: Tony the Tiger

May 9, 2016

A Very Musical Doughboy

May 7, 2018

MOST DISCUSSED

Making A Motaur: Behind The Scenes With Progressive Insurance’s Mythical Character

Heather Taylor - June 18, 2019
47
What, exactly, is a Motaur? Imagine the mystical imagery that surrounds the half-human, half-horse creatures in Greek mythology.

How LiMu Emu & Doug Became Liberty Mutual’s Spokescharacter Duo

July 28, 2021

Meet the Serta Counting Sheep

October 10, 2017
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