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The Serta Counting Sheep Return To Serenade “All The Comforters” In New Ad Campaign

Heather Taylor - September 11, 2023

Who Are the Puffs Pals?

Swaggy Spice Debuts As Old Spice’s First-Ever Mascot

Geoffrey the Giraffe, the Toys”R”Us Icon, is Heading on a World Tour!

Watch The Energizer Bunny Spoof True Crime in “Crime Investigators”

Paper And Box: Meet Paper & Packaging’s Extraordinary Characters

Heather Taylor - February 27, 2019
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Brush Up On These 5 Forgotten Toothpaste Mascots

Heather Taylor - February 18, 2019
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Progressive’s Big Jim Is Here To Save The Day! (Kind Of)

Heather Taylor - October 18, 2018
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Did Mr. Clean Have a Lesser-Known “Mean” Jingle?

Heather Taylor - July 25, 2018
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The Short-Lived, Icky Life of Pepto-Bismol’s 24-Hour Bug

Heather Taylor - July 20, 2018
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The Energizer Bunny Landed a New Gig at PEEPS!

Heather Taylor - April 1, 2018
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A Pup and His Toilet Paper: 5 Things You Never Knew...

Heather Taylor - March 6, 2018
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Every Brand Mascot Featured in Super Bowl 52

Heather Taylor - February 5, 2018
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Throwback: Charmin’s Mr. Whipple

Heather Taylor - October 31, 2017
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The Iconic Boy Behind Le Petit Marseillais

Heather Taylor - October 4, 2017
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POPULAR

The Panda Behind the World Wildlife Fund’s Logo

Heather Taylor - February 19, 2021
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Since 1961, the World Wildlife Fund (WWF) has been one of the world’s leading conservation organizations. The role WWF plays on planet earth is a vital one, working in nearly 100 countries with more than five million supporters. WWF is helping people and nature thrive, working to combat the climate crisis, and to halt the degradation of the environment.

A Look Back at Choo-Choo Charlie’s Catchy Jingles

April 18, 2018

How LiMu Emu & Doug Became Liberty Mutual’s Spokescharacter Duo

July 28, 2021

EDITORS PICKS

The Best Kind of Mayhem

Heather Taylor - June 16, 2016
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In Conversation with Susan Credle on Helping Create Allstate’s Mayhem Spokesperson

The Many Funny Faces of the Jif Jaf Biscuits

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2012 Madison Avenue Walk of Fame Winner Profiles

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MOST DISCUSSED

Making A Motaur: Behind The Scenes With Progressive Insurance’s Mythical Character

Heather Taylor - June 18, 2019
47
What, exactly, is a Motaur? Imagine the mystical imagery that surrounds the half-human, half-horse creatures in Greek mythology.

How LiMu Emu & Doug Became Liberty Mutual’s Spokescharacter Duo

July 28, 2021

Looking Back at Quake, Quisp’s Biggest Rival

May 10, 2018
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