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The Serta Counting Sheep Return To Serenade “All The Comforters” In New Ad Campaign

Heather Taylor - September 11, 2023

Who Are the Puffs Pals?

Swaggy Spice Debuts As Old Spice’s First-Ever Mascot

Geoffrey the Giraffe, the Toys”R”Us Icon, is Heading on a World Tour!

Watch The Energizer Bunny Spoof True Crime in “Crime Investigators”

Paper And Box: Meet Paper & Packaging’s Extraordinary Characters

Heather Taylor - February 27, 2019
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Brush Up On These 5 Forgotten Toothpaste Mascots

Heather Taylor - February 18, 2019
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Progressive’s Big Jim Is Here To Save The Day! (Kind Of)

Heather Taylor - October 18, 2018
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Did Mr. Clean Have a Lesser-Known “Mean” Jingle?

Heather Taylor - July 25, 2018
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The Short-Lived, Icky Life of Pepto-Bismol’s 24-Hour Bug

Heather Taylor - July 20, 2018
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The Energizer Bunny Landed a New Gig at PEEPS!

Heather Taylor - April 1, 2018
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A Pup and His Toilet Paper: 5 Things You Never Knew...

Heather Taylor - March 6, 2018
2

Every Brand Mascot Featured in Super Bowl 52

Heather Taylor - February 5, 2018
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Throwback: Charmin’s Mr. Whipple

Heather Taylor - October 31, 2017
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The Iconic Boy Behind Le Petit Marseillais

Heather Taylor - October 4, 2017
0
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POPULAR

How LiMu Emu & Doug Became Liberty Mutual’s Spokescharacter Duo

Heather Taylor - July 28, 2021
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In 2019, global insurer Liberty Mutual entered the brand mascot space with their first spokescharacters LiMu Emu & Doug.

The Panda Behind the World Wildlife Fund’s Logo

February 19, 2021

Elmer, Buckets, Doc, and More: Meet the Keebler Elves!

November 13, 2017

EDITORS PICKS

What Do Brand Mascots Need to Survive? Give Each Character a...

Heather Taylor - February 24, 2020
1
Where did all the brand mascots go? It’s a curious question to ask anyone who grew up watching advertising’s golden age of commercials and later spent their adult life working for some of the world’s most renowned agencies.

The Real Life Inspiration Behind the Sun-Maid Girl

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Meet “The Real Mad Men of Chicago”

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Making A Motaur: Behind The Scenes With Progressive Insurance’s Mythical Character

Heather Taylor - June 18, 2019
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What, exactly, is a Motaur? Imagine the mystical imagery that surrounds the half-human, half-horse creatures in Greek mythology.

Meet the Serta Counting Sheep

October 10, 2017

Rock the Vote at the 2019 Madison Avenue Walk of Fame...

September 2, 2019
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