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The Serta Counting Sheep Return To Serenade “All The Comforters” In New Ad Campaign

Heather Taylor - September 11, 2023

Who Are the Puffs Pals?

Swaggy Spice Debuts As Old Spice’s First-Ever Mascot

Geoffrey the Giraffe, the Toys”R”Us Icon, is Heading on a World Tour!

Watch The Energizer Bunny Spoof True Crime in “Crime Investigators”

Paper And Box: Meet Paper & Packaging’s Extraordinary Characters

Heather Taylor - February 27, 2019

Brush Up On These 5 Forgotten Toothpaste Mascots

Heather Taylor - February 18, 2019

Progressive’s Big Jim Is Here To Save The Day! (Kind Of)

Heather Taylor - October 18, 2018

Did Mr. Clean Have a Lesser-Known “Mean” Jingle?

Heather Taylor - July 25, 2018

The Short-Lived, Icky Life of Pepto-Bismol’s 24-Hour Bug

Heather Taylor - July 20, 2018

The Energizer Bunny Landed a New Gig at PEEPS!

Heather Taylor - April 1, 2018

A Pup and His Toilet Paper: 5 Things You Never Knew...

Heather Taylor - March 6, 2018

Every Brand Mascot Featured in Super Bowl 52

Heather Taylor - February 5, 2018

Throwback: Charmin’s Mr. Whipple

Heather Taylor - October 31, 2017

The Iconic Boy Behind Le Petit Marseillais

Heather Taylor - October 4, 2017

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POPULAR

Did A Real Man Inspire The Cracker Barrel Logo?

Heather Taylor - November 12, 2018

Let’s travel back in time to uncover the answer.

How LiMu Emu & Doug Became Liberty Mutual’s Spokescharacter Duo

July 28, 2021

Microsoft’s Clippy Makes a Comeback as an Emoji

July 20, 2021

EDITORS PICKS

A Pup and His Toilet Paper: 5 Things You Never Knew...

Heather Taylor - March 6, 2018

2017 marked the 75th anniversary for toilet paper brand Andrex and 2018 marks the 46th birthday of the iconic Andrex Puppy.

Cheesy Rider: A Look Back at the Cheetos Mouse

March 27, 2018

A Guided Tour Inside the Keebler Hollow Tree

January 3, 2017

MOST DISCUSSED

Making A Motaur: Behind The Scenes With Progressive Insurance’s Mythical Character

Heather Taylor - June 18, 2019

What, exactly, is a Motaur? Imagine the mystical imagery that surrounds the half-human, half-horse creatures in Greek mythology.

Rock the Vote at the 2019 Madison Avenue Walk of Fame...

September 2, 2019

Meet the Serta Counting Sheep

October 10, 2017